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Just Arrived

Branding on the Eastern Front

by Aneta Bogdan
$11.90
Branding on the Eastern Front
Branding on the Eastern Front

Eastern perspective on Western branding adaptation.

If you're navigating the intriguing waters of branding, particularly in emergent economies, "Branding on the Eastern Front" offers practical insights that are hard to find elsewhere. Aneta Bogdan has been at the forefront of introducing and shaping brand strategies in the unique landscape of post-communist Eastern Europe. Her book is not only a lesson in agility and innovation in branding but also a narrative loaded with real-world examples and a dose of inspirational, yet realistic guidance. It's a valuable read for modern entrepreneurs and marketers looking to understand the dynamics of branding in evolving markets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Branding on the Eastern Front

by Aneta Bogdan
$11.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9789730259131
Authors: Aneta Bogdan
Publisher: Brandient
Date of Publication: 2018-01-01
Format: Hardcover
Related Collections: Economics, History, Business
Related Topics: Communication, European History, Management, Entrepreneurship
Goodreads rating: 4.5
(rated by 16 readers)

Description

Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to emerging economies, and a crash course in branding for entrepreneurs, marketers, and contemporary consumers of any kind. The late great branding master Wally Olins said in the Foreword to the book, “What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen years or so is that it seeks not only to create brands in a country in which they had no existence at all for fifty or more years, but that she has done it with such verve, intelligence and creativity.” The book is a premier, Eastern view on the debate around the transformative power of branding, including relevant case studies, and an insight into the emergent corporate and entrepreneurial milieus. The author is never cynical and idealistic, authoritarian and inspirational—a fresh, break-the-rules storyteller with a speculative and passionate discourse. All in all, the book is a keen practitioner’s candid account about the assimilation and development of brands and branding in post-communist Eastern Europe and other emergent markets – in a time when Western-born principles of branding are being tried and tested, not only by their new grounds, but also by the changing times.
 

Eastern perspective on Western branding adaptation.

If you're navigating the intriguing waters of branding, particularly in emergent economies, "Branding on the Eastern Front" offers practical insights that are hard to find elsewhere. Aneta Bogdan has been at the forefront of introducing and shaping brand strategies in the unique landscape of post-communist Eastern Europe. Her book is not only a lesson in agility and innovation in branding but also a narrative loaded with real-world examples and a dose of inspirational, yet realistic guidance. It's a valuable read for modern entrepreneurs and marketers looking to understand the dynamics of branding in evolving markets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.