Aol.com

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AOL's tumultuous ascent in the early internet era.

"Aol.com" isn't just a tech history lesson; it's nostalgia in print for anyone intrigued by the dot-com boom and the wild west days of the early internet. Kara Swisher gives us the equivalent of a backstage pass to AOL's roller-coaster ride—mistakes, triumphs, and all. If you're drawn to stories of innovation, fierce competition, and industry-shaping visionaries, digging into AOL's saga will be both educational and entertaining.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Aol.com

Regular price $18.90
Unit price
per
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ISBN: 9780812931914
Authors: Kara Swisher
Publisher: Three Rivers Press
Date of Publication: 1999-09-15
Format: Paperback
Related Collections: Business, History
Related Topics: Entrepreneurship, Technology
Goodreads rating: 3.66
(rated by 106 readers)

Description

In 1996, Kara Swisher, then a reporter at The Washington Post, was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc. In Aol.com, Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company. Swisher also reveals the company's behind-the-scenes dealings with Microsoft cofounders Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right. Throughout its existence, AOL has repeatedly been written off by the media and the high-tech world. Bill Gates threatened to buy it or bury it. Deep-pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival. And AOL made matters worse by committing a series of public-relations and technical blunders that became front page news and enraged its subscribers. But the company--a "cyber-cockroach"--refused to die. Now, with over eleven million subscribers, AOL is the undisputed leader in the online world, vitally positioned at the nexus of big business, high tech, advertising, and new media. In telling the story of AOL, Swisher also conveys the fascinating history of the online business, which has its origins in the dreams of an eccentric and little-known entrepreneur named Bill Von Meister, whose grand ideas and big spending spawned the fledgling company that would become AOL.
 

AOL's tumultuous ascent in the early internet era.

"Aol.com" isn't just a tech history lesson; it's nostalgia in print for anyone intrigued by the dot-com boom and the wild west days of the early internet. Kara Swisher gives us the equivalent of a backstage pass to AOL's roller-coaster ride—mistakes, triumphs, and all. If you're drawn to stories of innovation, fierce competition, and industry-shaping visionaries, digging into AOL's saga will be both educational and entertaining.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.