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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Winners and Losers : Creators and Casualties of the Age of the Internet - Thryft
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Kieran Levis | Atlantic Books

Winners and Losers : Creators and Casualties of the Age of the Internet

$4.06 $2.00 51% off

Goodreads rating: 3.84

$4.06 $2.00 51% off

"Winners and Losers" tells the stories of the creators - and the casualties - of the age of the internet. It shows how a handful of businesses were born and rose to enormous heights and how others fell from them, in a new, networked, ferociously competitive economy. Kieran Levis reveals how a few innovative, far-sighted entrepreneurs and companies succeeded in creating entirely new markets and dominating them, while so many others failed. He shows how Amazon and Google rose from nothing to revenues of billions, whilst IBM, Kodak and AOL suddenly faced disaster; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise, fall and rise again of Apple. Levis explains why the digital revolution has involved so much creative destruction; how unfamiliar competitors, disruptive technologies and unique business models have brought down apparently unassailable market leaders; how some winners got such a grip on their customers that they took almost all; and how meteoric success has led to hubris, and often to nemesis. Told with clarity, wit and pace, these dramatic stories show what it was about a handful of winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.
How We Got to Now : Six Innovations That Made the Modern World - Thryft
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Steven Johnson | Riverhead Books

How We Got to Now : Six Innovations That Made the Modern World

$4.22

Goodreads rating: 4.11

$4.22

From the New York Times–bestselling author of Where Good Ideas Come From and Everything Bad Is Good for You, a new look at the power and legacy of great ideas.In this illustrated history, Steven Johnson explores the history of innovation over centuries, tracing facets of modern life (refrigeration, clocks, and eyeglass lenses, to name a few) from their creation by hobbyists, amateurs, and entrepreneurs to their unintended historical consequences. Filled with surprising stories of accidental genius and brilliant mistakes—from the French publisher who invented the phonograph before Edison but forgot to include playback, to the Hollywood movie star who helped invent the technology behind Wi-Fi and Bluetooth—How We Got to Now investigates the secret history behind the everyday objects of contemporary life. In his trademark style, Johnson examines unexpected connections between seemingly unrelated fields: how the invention of air-conditioning enabled the largest migration of human beings in the history of the species—to cities such as Dubai or Phoenix, which would otherwise be virtually uninhabitable; how pendulum clocks helped trigger the industrial revolution; and how clean water made it possible to manufacture computer chips. Accompanied by a major six-part television series on PBS, How We Got to Now is the story of collaborative networks building the modern world, written in the provocative, informative, and engaging style that has earned Johnson fans around the globe.
The Efficiency Paradox : What Big Data Can't Do - Thryft
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Edward Tenner | Vintage

The Efficiency Paradox : What Big Data Can't Do

$8.12

Goodreads rating: 3.29

$8.12

A "skillful and lucid" ( The Wall Street Journal ) way of thinking about efficiency, challenging our obsession with it—and offering a new understanding of how to benefit from the powerful potential of serendipity.Algorithms, multitasking, the sharing economy, life our culture can't get enough of efficiency. One of the great promises of the Internet and big data revolutions is the idea that we can improve the processes and routines of our work and personal lives to get more done in less time than we ever have before. There is no doubt that we're performing at higher levels and moving at unprecedented speed, but what if we're headed in the wrong direction?Melding the long-term history of technology with the latest headlines and findings of computer science and social science, The Efficiency Paradox questions our ingrained assumptions about efficiency, persuasively showing how relying on the algorithms of digital platforms can in fact lead to wasted efforts, missed opportunities, and, above all, an inability to break out of established patterns. Edward Tenner reveals what we and our institutions, when equipped with an astute combination of artificial intelligence and trained intuition, can learn from the random and unexpected.
Frequently Asked Questions in Quantitative Finance - Thryft
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Paul Wilmott | John Wiley & Sons

Frequently Asked Questions in Quantitative Finance

$19.16

Goodreads rating: 3.98

$19.16

Getting agreement between finance theory and finance practice is important like never before. In the last decade the derivatives business has grown to a staggering size, such that the outstanding notional of all contracts is now many multiples of the underlying world economy. No longer are derivatives for helping people control and manage their financial risks from other business and industries, no, it seems that the people are toiling away in the fields to keep the derivatives market afloat! (Apologies for the mixed metaphor!) If you work in derivatives, risk, development, trading, etc. you'd better know what you are doing, there's now a big responsibility on your shoulders. In this second edition of "Frequently Asked Questions in Quantitative Finance" I continue in my mission to pull quant finance up from the dumbed-down depths, and to drag it back down to earth from the super-sophisticated stratosphere. Readers of my work and blogs will know that I think both extremes are dangerous. Quant finance should inhabit the middle ground, the mathematics sweet spot, where the models are robust and understandable, and easy to mend....And that's what this book is about.This book contains important FAQs and answers that cover both theory and practice. There are sections on how to derive Black-Scholes (a dozen different ways!), the popular models, equations, formulae and probability distributions, critical essays, brainteasers, and the commonest quant mistakes. The quant mistakes section alone is worth trillions of dollars!I hope you enjoy this book, and that it shows you how interesting this important subject can be. And I hope you'll join me and others in this industry on the discussion forum on wilmott.com. See you there!""FAQQF2."..including key models, important formulae, popular contracts, essays and opinions, a history of quantitative finance, sundry lists, the commonest mistakes in quant finance, brainteasers, plenty of straight-talking, the Modellers' Manifesto and lots more.
The Art of Shopping - Thryft
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Siemon Scamell-Katz | Lid Publishing

The Art of Shopping

$1.00

Goodreads rating: 3.96

$1.00

Everybody is a shopper—a fact no company can ignore. Based on results of never publicly seen real-world research, using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this is an insider's exposé on how shoppers choose and buy brands (often without knowing how they do) and how brands can promote themselves. The author is one of the world's leading analysts of shopper behaviors. This book is the result of twenty years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what brands are trying to persuade us to buy.
Procurement, Principles & Management - Thryft
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Peter J.H. Baily, Barry Crocker, David Jessop  | Pearson College Div

Procurement, Principles & Management

$5.96 $2.56 57% off

Goodreads rating: 4.06

$5.96 $2.56 57% off

Previously entitled 'Purchasing Principles and Management' this book has been essential reading and the standard text for practitioners and students of the subject of purchasing or procurement for nearly 40 years. This new tenth edition continues to cover the continuous change and development in the field of Purchasing and care is taken to balance new emerging philosophies with the proven and established thinking and practice in the profession. This book will provide the reader with a reflection of sound mainstream practice combined with comment and insight into developing ideas and approaches. This edition includes: New chapters on outsourcing, corporate social responsibility and e-procurement systems, Well-integrated new material on time compression, global sourcing and contract performance measurement, New case studies plus mini-cases dotted throughout chapters to reflect themes from the text in actual supply management practice around the world, New Research boxes within chapters to link academic research and procurement industry practice, New PowerPoint Slides and an Instructor's Manual for Lecturers teaching the subject.
Retailing Management - Thryft
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Michael Levy, Barton A. Weitz  | Mcgraw Hill Higher Education

Retailing Management

$4.88 $2.10 57% off

Goodreads rating: 3.7

$4.88 $2.10 57% off

Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Dictionary of International Business Terms - Thryft
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Dictionary of International Business Terms

$7.17

$7.17

Updated to reflect the most recent trends, trade agreements, cartels, and innovations in international business, this handbook defines approximately 5,000 terms related to the international marketplace. Definitions and explanations focus on international finance and marketing, foreign exchange, import/export, trade organizations, and much more. It's a handy quick-reference source for business professionals and students, and useful for training programs in international business management.


Author: John J. Capela
Format: Paperback
Number of Pages: 626
Publisher: Peterson's Guides,U.S.
Publication Date: 30 Apr 2004
Industrial Organization : Theory and Applications - Thryft
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Oz Shy | The Mit Press

Industrial Organization : Theory and Applications

$22.62

Goodreads rating: 4.27

$22.62

This upper-level undergraduate text provides an introduction to industrial organization theory along with applications and nontechnical analyses of the legal system and antitrust laws. Using the modern approach but without emphasizing the mathematical generality inherent in many of the arguments, it bridges the gap between existing nontheoretical texts written for undergraduates and highly technical texts written for graduate students. The book can also be used in masters' programs, and advanced graduate students will find it a convenient guide to modern industrial organization.The treatment is rigorous and comprehensive. A wide range of models of all widely used market structures, strategic marketing devices, compatibility and standards, advertising, R&D, as well as more traditional topics are considered in versions much simplified from the originals but that retain the basic intuition. Shy first defines the issues that industrial organization addresses and then develops the tools needed to attack the basic questions. He begins with perfect competition and then considers imperfectly competitive market structures including a wide variety of monopolies, and all forms of quantity and price competitions. The last chapter provides a helpful feature for students by showing how various theories may be related to particular industries but not to others. Topics the basics needed to understand modern industrial organization; market structure (monopoly, homogenous products, differentiated products); mergers and entry; research and development; economics of compatibility and standards; advertising; quality and durability; pricing tactics; marketing tactics; management, compensation, and information; price dispersion and search theory; and special industries.
Start-Up Nation : The Story of Israel's Economic Miracle - Thryft
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Dan Senor, Saul Singer  | Twelve

Start-Up Nation : The Story of Israel's Economic Miracle

$11.03

Goodreads rating: 4.11

$11.03

What the world can learn from Israel's meteoric economic success.Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK?With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.
New Perspectives on E-commerce: Introductory - Thryft
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Gary P. Schneider, James T. Perry  | Course Technology

New Perspectives on E-commerce: Introductory

$19.65

Goodreads rating: 2.33

$19.65

Part of the New Perspectives Series, this text provides an excellent introduction to e-commerce. Using a case-based approach, students learn the fundamentals of e-commerce through real-life business scenarios.
Marketing Research : An Applied Approach - Thryft
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James R. Taylor, Thomas C. Kinnear  | Mcgraw-hill Education (ise Editions)

Marketing Research : An Applied Approach

$14.96

Goodreads rating: 5.0

$14.96

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases; 14 new to this edition. The changes to the Fifth Edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases available on a PC-disk, accompany each copy of the book and contain real results from actual marketing research studies and are all keyed to the major PC-based analysis SPSS-PC, SAS-PC, SYSTAT-PC, and MYSTAT-PC.
The Fifth Dragon: the Emergence of the Pearl River Delta : The Emergence of the Pearl River Delta - Thryft
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Pak-Wai; Wong Pui-King Liu | Addison Wesley

The Fifth Dragon: the Emergence of the Pearl River Delta : The Emergence of the Pearl River Delta

$9.73

Goodreads rating: 0.0

$9.73

The Fifth Dragon recounts the phenomenal economic development of the Pearl River Delta, the economic powerhouse of Guangdong and the crown jewel of the Chinese economy. Fifteen years of hypergrowth have transformed the Delta from an obscure agricultural region into an industrial economy with dramatic impacts on world trade and investments. The Fifth Dragon is an essential guide for anyone doing business in this newly important region.
Next Convergence - Thryft
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Michael Spence | Picador

Next Convergence

$4.24

Goodreads rating: 3.76

$4.24

A Washington Post Notable Nonfiction BookMichael Spence, winner of the Nobel Prize in Economic Sciences, clearly and boldly describes what's at stake for all of us as he looks ahead to how the global economy will develop over the next fifty yearsWith the British Industrial Revolution, part of the world's population started to experience extraordinary economic growth―leading to enormous gaps in wealth and living standards between the industrialized West and the rest of the world. This pattern of divergence reversed after World War II, and now we are midway through a century of high and accelerating growth in the developing world and a new convergence with the advanced countries―a trend that is set to reshape the world.Nobel Prize winner Michael Spence explains what happened to cause this dramatic shift in the prospects of the five billion people who live in developing countries. The growth rates are extraordinary, and continuing them presents unprecedented challenges in governance, international coordination, and ecological sustainability. The implications for those living in the advanced countries are great but little understood.Spence clearly and boldly describes what's at stake for all of us as he looks ahead to how the global economy will develop over the next fifty years. The Next Convergence is certain to spark a heated debate how best to move forward in the post-crisis period and reset the balance between national and international economic interests, and short-term fixes and long-term sustainability.
Monster Under The Bed - Thryft
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Stan Davis | Touchstone

Monster Under The Bed

$6.61

Goodreads rating: 3.57

$6.61

Companies in the business of providing knowledge -- for profit -- will dominate the 21st-century global marketplace.Can your business compete?In today's fast-paced world, knowledge is doubling nearly every seven years, while the life cycle of a business grows increasingly shorter. The best way -- and perhaps the only way -- to succeed is to become a "knowledge-based" business. In The Monster Under the Bed, Stan Davis and Jim Botkin show * Every business can become a knowledge business* Every employee can become a knowledge worker* Every customer can become a lifelong learnerThe Monster Under the Bed explains why it's necessary for businesses to educate employees and consumers. Consider the fact that the vast majority of 60 million PC owners, for example, learned to use their computers not at school but at work or at home. Davis and Botkin explain how any high-tech, low-tech, or no-tech company can discover new markets and create new sources of income by building future business on a knowledge-for-profit basis -- and how, once it does, its competitors must follow or fail.Filled with examples of high-profile companies that are riding the crest of this powerful wave, The Monster Under the Bed is an insightful exploration of the many ways that the knowledge-for-profit revolution will profoundly affect our businesses, our educational processes, and our everyday lives.
Microcosm: the Quantum Revolution : The Quantum Revolution in Economics and Technology - Thryft
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George Gilder | Free Press

Microcosm: the Quantum Revolution : The Quantum Revolution in Economics and Technology

$9.90 $3.90 61% off

Goodreads rating: 4.32

$9.90 $3.90 61% off

86% off est. retail
George Gilder's "Microcosm" intriguingly unpacks the enormity of how quantum leaps in technology are reshaping our economic landscape. If you're fascinated by the intersection of innovation and market forces, and enjoy narratives that include expert testimonies and forward-looking perspectives, this book is a treasure chest of insights. It's like peering through a high-definition telescope into the future of global power dynamics.
Panic! : The Story of Modern Financial Insanity - Thryft
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Michael Lewis | Penguin Books

Panic! : The Story of Modern Financial Insanity

$9.10

Goodreads rating: 3.55

$9.10

- Recommended for readers interested in finance and economics. - This book examines the most significant financial meltdowns of the past decades and how they contributed to the world's economic climate. Michael Lewis provides insight into the patterns that lead to these catastrophic events and how they affect the global economy.
The Business of Share Trading : From Starting out to Cashing in on Trading the Australian Market - Thryft
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Leon Wilson | Wrightbooks

The Business of Share Trading : From Starting out to Cashing in on Trading the Australian Market

$7.71 $4.63 40% off

Goodreads rating: 3.5

$7.71 $4.63 40% off

Every new business starts with a great idea. In order to make this succeed you need to develop a plan, finance your capital investment, purchase some office equipment and understand the realities of the business in order to realize the expected earnings. It is no different when you start trading shares. After two years of writing, Leon Wilson has completed a mammoth task that spans the breadth of the share trading spectrum. In concise and clear language, The Business of Share Trading details what you need to know to take control and profit from an active sharemarket Importantly, all of the major trading tools and techniques are accompanied by comprehensively annotated charts, tables and diagrams.
The New New Thing : How Silicon Valley Defines the Ways We Think and Live as We Enter a New Century - Thryft
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Michael Lewis | Hodder & Stoughton

The New New Thing : How Silicon Valley Defines the Ways We Think and Live as We Enter a New Century

$3.79 $2.27 40% off

Goodreads rating: 3.75

$3.79 $2.27 40% off

96% off est. retail
This book offers a fascinating insight into the life and ambitions of one of Silicon Valley's most important entrepreneurs, Jim Clark. The journey Lewis takes us on aboard Clark's yacht is a thrilling and entertaining ride through the landscape of the super-rich in the tech world. The book provides a unique perspective on the birth of free enterprise in the twenty-first century, making it a must-read for anyone looking to understand the world of Silicon Valley.
Bad Blood - Secrets And Lies In A Silicon Valley Startup - Thryft
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John Carreyrou | Penguin Random House Usa

Bad Blood - Secrets And Lies In A Silicon Valley Startup

$6.06

Goodreads rating: 4.41

$6.06

The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers.In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work.For years, Holmes had been misleading investors, FDA officials, and her own employees. When Carreyrou, working at The Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos articles in late 2015. By early 2017, the company's value was zero and Holmes faced potential legal action from the government and her investors. Here is the riveting story of the biggest corporate fraud since Enron, a disturbing cautionary tale set amid the bold promises and gold-rush frenzy of Silicon Valley.
Blockbusters: The Five Keys to Developing GREAT New Products - Thryft
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Gary S. Lynn, Richard R Reilly  | Harper Business

Blockbusters: The Five Keys to Developing GREAT New Products

$8.00

Goodreads rating: 3.91

$8.00

Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers everywhere. These include Colgate's Total toothpaste (now the market leader after Crest dominated for thirty years!), the Iomega Zip Drive, the Handspring Visor, the PowerShot staple gun, the Polycom SoundStation conference phone, the Apple IIe computer, and many others. Lynn and Reilly reveal and explain in detail the five keys to blockbuster success that companies ignore at their the responsibilities of senior management, a compelling vision of the product, the role of prototyping, the collaboration of people under pressure, and the process of information exchange. In this book, the authors prove that without these crucial elements a blockbuster new product is virtually impossible! Blockbusters uses both winning and losing case studies to explode established myths and to chart a course for implementing the surprising strategies of history-making development teams. A must for senior managers, entrepreneurs, and team leaders alike -- and for any reader curious about how great products are created -- this heavily researched and groundbreaking book promises to become a classic in the fields of product development and organizational renewal.
The World Is Flat: The Globalized World in the Twenty-First Century
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Thomas L. Friedman | Picador

The World Is Flat: The Globalized World in the Twenty-First Century

$3.90

Goodreads rating: 3.69

$3.90

87% off est. retail
If you're fascinated by how technology bridges distances and creates a competitive global environment, Friedman's "The World Is Flat" might pique your interest. It's more than an exploration; it offers an insightful look into how our world has changed and is continuing to evolve. Think of it as a decoder for the intricate web of global connectivity that affects us all. Whether you're a business enthusiast, a tech-savvy individual, or just curious about global dynamics, this book puts the twenty-first-century world into perspective.
Business Intelligence Guidebook : From Data Integration to Analytics - Thryft
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Rick Sherman | Morgan Kaufmann

Business Intelligence Guidebook : From Data Integration to Analytics

$7.91

Goodreads rating: 3.76

$7.91

Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors’ tools lies the essential, yet poorly-understood layer of architecture, design and process. Without this knowledge, Big Data is belittled – projects flounder, are late and go over budget. Business Intelligence From Data Integration to Analytics shines a bright light on an often neglected topic, arming you with the knowledge you need to design rock-solid business intelligence and data integration processes. Practicing consultant and adjunct BI professor Rick Sherman takes the guesswork out of creating systems that are cost-effective, reusable and essential for transforming raw data into valuable information for business decision-makers. After reading this book, you will be able to design the overall architecture for functioning business intelligence systems with the supporting data warehousing and data-integration applications. You will have the information you need to get a project launched, developed, managed and delivered on time and on budget – turning the deluge of data into actionable information that fuels business knowledge. Finally, you’ll give your career a boost by demonstrating an essential knowledge that puts corporate BI projects on a fast-track to success.
Little Rice : Smartphones, Xiaomi, and the Chinese Dream - Thryft
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Clay Shirky | Columbia Global Reports

Little Rice : Smartphones, Xiaomi, and the Chinese Dream

$6.83

Goodreads rating: 3.73

$6.83

65% off est. retail
This book is a captivating exploration of how Xiaomi, a Chinese smartphone company, rose to become a major global player. Clay Shirky, an influential observer of technology's impact, delves into the implications of Xiaomi's success for China and the rest of the world. With insightful perspectives on the Chinese Dream and the future of globalization, this book is a must-read for those fascinated by the intersection of technology, culture, and power. Whether you're curious about China's tech industry or interested in the broader implications of smartphone production, "Little Rice: Smartphones, Xiaomi, and the Chinese Dream" offers a riveting journey that will leave you inspired and informed.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation - Thryft
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Taddy Hall, Joe Plummer, Robert Barocci  | Wiley

The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation

$4.18 $2.00 52% off

Goodreads rating: 3.1

$4.18 $2.00 52% off

95% off est. retail
Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing."―Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks " The Online Advertising Playbook 's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty."―Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change."―Ted McConnell, Interactive Innovation Director, Procter & Gamble " The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets."―Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook , I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning."―Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook 's findings and principles to get real results."―Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati."―Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course."―Henry Assael, Professor of Marketing, Stern School of Business, New York University
Cases in Marketing Management and Strategy - Thryft
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John A. Quelch | Prentice Hall

Cases in Marketing Management and Strategy

$9.53 $5.72 40% off

Goodreads rating: 0.0

$9.53 $5.72 40% off

For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.