Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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How We Compete: What Companies Around the World Are Doing to Make It in Today's Global Economy
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If you're grappling with the complexities of global business, "How We Compete" might just offer the clarity you're looking for. Suzanne Berger presents an in-depth analysis of various companies around the world and their strategies to thrive in the global market. You'll find it a compelling read if understanding the shifting sands of international trade and economic policies is up your alley.
Going Infinite: The Rise and Fall of a New Tycoon
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"Going Infinite" is a gripping ride into the enigma that is Sam Bankman-Fried. Michael Lewis offers you a front-row seat to the unbridled ambition and tumultuous downfall of crypto's wunderkind. If you're fascinated by the volatile dance of fortunes and the human narratives intertwined with cutting-edge finance, this book is a must-read. It's a contemporary Icarus tale, complete with insider insights and compelling storytelling that could only come from a master like Lewis.
Going Infinite: The Rise and Fall of a New Tycoon
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If you're mesmerized by the volatile world of cryptocurrencies and high-stakes entrepreneurship, "Going Infinite" could be a thrilling read for you. Michael Lewis is known for his compelling narratives that dive deep into complex financial worlds, and here he uncovers the enigma of Sam Bankman-Fried. It's not just a tale of wealth; it's an exploration of ambition and the ripple effects on the global stage. Consider this if you're up for a real-life saga that reads like fiction.
AI Superpowers: China, Silicon Valley, and the New World Order
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Recommendations: 1. This book is a must-read for anyone interested in understanding the impact of AI on the global landscape. Kai-Fu Lee's expertise and insights provide a comprehensive analysis of the AI race between China and Silicon Valley. Through his unique perspective as an AI expert, he explores the profound changes that AI will bring to both blue-collar and white-collar jobs, and offers potential solutions for the future. 2. For those seeking to grasp the scope and implications of AI technology, this book offers a detailed examination of how AI will shape the job market. Lee's in-depth knowledge and clear explanations make this complex topic accessible to all readers. With its thought-provoking analysis, AI Superpowers will leave you with a fresh understanding of the forthcoming AI revolution and the importance of international cooperation in addressing its challenges.
Power Failure: The Rise and Fall of General Electric

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If you're fascinated by the dramatic narratives of corporate America, "Power Failure" could provide you with an insightful read. With William D. Cohan's investigative prowess, you'll be plunged into the inner workings of General Electric, experiencing the highs and the precipitous lows of this emblematic company. It's a deep dive into business history that reads almost like a thriller, revealing both the glory and the shadows of American industry.
Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World

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If you're at all curious or concerned about how fast technology is changing our lives, this book is like a compass in a digital storm. Klaus Schwab comprehensively discusses the societal shifts imminent with the Fourth Industrial Revolution, offering insight into how we can actively participate in shaping these changes rather than being passive bystanders. It's a guide that empowers you to think critically and act on the intersection of technology, economy, and humanity.
Machine, Platform, Crowd: Harnessing Our Digital Future

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This book is a must-read for anyone who wants to understand and navigate the rapidly changing digital landscape. McAfee and Brynjolfsson provide a deep analysis of the effects of technology on our lives, businesses, and society. They offer insights and practical advice on how to leverage the power of machines, platforms, and the crowd to thrive in this new era. Whether you're a start-up founder or an established business owner, this book will give you the knowledge and tools to stay ahead in the digital revolution. Embrace the future and master the digital-powered shift with this essential read.
The Big Nine
Amy Webb | Publicaffairs

The Big Nine

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Goodreads rating: 3.75

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If you've ever felt uncertain or uneasy about how artificial intelligence is shaping our world and future, "The Big Nine" is a must-read. Amy Webb delves deep into the complexities and dangers of unregulated AI development by the biggest tech companies. Her insights provide a revealing look at how these AI titans could dictate our future, making it a compelling read for anyone interested in technology, privacy, and the potential for a future where we might not hold the reins.
How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need

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If you're someone deeply concerned about the environment and seeking insight from a technologically driven perspective, "How to Avoid a Climate Disaster" could speak to you. Through Bill Gates's eyes, you'll explore pragmatic ways in which technology and innovation can combat climate change. Gates's blend of optimism and actionable steps offers a refreshing look at how we can collectively tackle one of the most pressing issues of our time.
The Metaverse and How It Will Revolutionize Everything
Matthew L. Ball | Liveright

The Metaverse and How It Will Revolutionize Everything

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Goodreads rating: 3.8

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Imagine a future where your digital and physical realities blend seamlessly. That's the premise of Matthew Ball's "The Metaverse," which isn't just a tour of what's to come but a map to navigate the converging worlds. As someone keen on tech's next frontier, you'll find Ball's insights a beacon, casting a light on how tomorrow's online experiences will redefine living, working, and connecting.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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This book could be a good read for you if you're an entrepreneur or aspiring startup founder looking to build a successful business. Eric Ries presents a fresh approach to entrepreneurship, emphasizing continuous innovation and rapid experimentation. By adopting the principles of the Lean Startup methodology, you'll learn how to navigate the uncertainties of the business world and make data-driven decisions. With practical insights and real-life examples, this book will revolutionize your startup approach and help you achieve sustainable success.
The Seventh Sense: Power, Fortune, and Survival in the Age of Networks
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If you're intrigued by the interconnectedness of modern society and how it shapes our lives and fortunes, "The Seventh Sense" is a compelling read. It's not just for those in business or politics, but for anyone eager to understand the invisible forces defining our era. Ramo offers insights into how today's leaders perceive and navigate this complex networked world, making it a must-read for those who want to be ahead of the curve in understanding the dynamics of power today.
The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies

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If you're keen on understanding how technology is reshaping the world and what it means for your career or business, "The Second Machine Age" is a must-read. Brynjolfsson and McAfee take you beyond the headlines, delving into how AI and automation are not just changing the landscape but also offering strategies for adapting to the new digital economy. They couple their deep research with an optimistic viewpoint, making this book a thoughtful guide for anyone looking to thrive amidst rapid technological change.
If you're inspired by how startups revolutionize industries, "The Airbnb Story" could spark that admiration in you. It's a deep dive into the innovative spirit of a now ubiquitous service, detailing its ascent from a quirky idea to a market giant. You'll witness the challenges, triumphs, and controversies that define the business side of tech revolutions. It’s a must-read for anyone intrigued by the intersection of technology, entrepreneurship, and the ever-evolving sharing economy.
Aerotropolis: The Way We'll Live Next

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If you're intrigued by the intersection of urban planning and the evolution of global commerce, "Aerotropolis" is a must-read. It provides a fascinating glimpse into how our cities and lifestyles are adapting to the demands of global connectivity. The vision of a world where the airport is the heart of urban development is as thought-provoking as it is relevant, especially for those curious about the economic and environmental implications of our rapidly globalizing society.
Dot.con: The Greatest Story Ever Sold
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John Cassidy | Harper

Dot.con: The Greatest Story Ever Sold

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Goodreads rating: 3.91

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If you've ever been curious about the wild era of the '90s tech boom and how it spiraled into the historic dot-com bust, John Cassidy's "Dot.con" is a book you shouldn't miss. Cassidy weaves a narrative that's as informative as it is engaging, perfect for someone looking to understand the intersection of technology, finance, and human ambition. With a sharp journalistic eye, he lays bare the heady mix of innovation and greed that fueled a revolution and eventually led to a meltdown.
Thought Economics: Conversations With The Remarkable People Shaping Our Century
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"Thought Economics" is like having VIP access to a summit of some of the most influential individuals of our time. As you flip through the pages, you'll find yourself absorbed in deep conversations that give you a front-row seat to the intellects and perspectives that are steering our world's course. Perfect for the curious mind looking to understand the current century’s challenges from a first-hand point of view.
Rise of the Robots : Technology and the Threat of a Jobless Future - Thryft

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"Rise of the Robots" provides a thought-provoking and well-reasoned argument on how rapid technological advancements could lead to mass unemployment. The book is recommended for individuals who are interested in understanding how artificial intelligence could fundamentally change the labor market and our economy, and want to be equipped with knowledge and ideas for potential solutions to ensure future prosperity."
No Ordinary Disruption: The Four Global Forces Breaking All the Trends
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If you're fascinated by the ever-evolving global economy, "No Ordinary Disruption" could be a treasure trove for you. The authors, all directors at the McKinsey Global Institute, offer a deep dive into the seismic changes shaping our world. They don't just give you facts; they equip you with a new lens to view the ripples in our global markets, making it an indispensable read for forward-thinking leaders and curious minds keen on understanding the future of business and economics.
More From Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources - And What Happens Next

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If you're intrigued by the interplay between economics and sustainability, "More from Less" could offer you some fascinating insights. Andrew McAfee crafts a compelling narrative that challenges the preconception that economic growth is inextricably linked to material consumption. The book paints an optimistic yet thought-provoking picture of our future, one where innovation leads to both prosperity and environmental stewardship. It's a read that might change the way you think about progress and sustainability.
Abelard to Apple: The Fate of American Colleges and Universities
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If you're involved in or concerned about higher education, "Abelard to Apple" is quite the eye-opener. DeMillo provides an informed critique and a bold vision for universities teetering on the brink of irrelevance. His roadmap for change is not just a wake-up call, it's an invitation to reimagine education in a world where knowledge is a click away. Whether you're an educator, student, or policy-maker, this can be your guide towards meaningful transformation in the educational landscape.
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google

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If you're intrigued by the titanic forces shaping the modern economy, "The Four" is a must-read. Galloway strips down the facade of these tech behemoths to reveal the primal drives they exploit. It's enlightening not just for competing businesses but for anyone who wonders how these companies have rewoven the fabric of society. Understanding their playbook could serve you in any tech-adjacent field or simply satisfy your curiosity about the digital landscape's architects.
Winning on Purpose: The Unbeatable Strategy of Loving Customers

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If you're passionate about leadership and customer-centric business strategies, "Winning on Purpose" is a vital addition to your shelf. Fred Reichheld takes you beyond the basics of the Net Promoter System, introducing NPS 3.0 with inspiring and practical insights. It's not just theory; the book provides actionable steps to infuse genuine customer love into your business model, promising not just fleeting profits but lasting growth and loyalty. Perfect for visionaries eager to elevate their impact and profits through heartfelt service.
Rise Of The Robots - Technology And The Threat Of A Jobless Future - Thryft

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This book is a wake-up call to the potential consequences of advancing technology and artificial intelligence. It explores how automation and robotics will reshape our workforce and the impact it will have on jobs and economic inequality. By delving into the challenges and possible solutions, Rise of the Robots prepares readers to understand and navigate the rapidly changing job market. It's a must-read for anyone interested in the future of work and its implications on society.
Wonderland: How Play Made the Modern World
Steven Johnson | Macmillan

Wonderland: How Play Made the Modern World

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Goodreads rating: 3.84

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If you're fascinated by how seemingly trivial pursuits can revolutionize societies, "Wonderland" is a treasure chest for you. Steven Johnson masterfully bridges the gap between pastime pleasures and pivotal innovations, illustrating how our leisure activities catalyze profound technological advancements. Prepare for an entertaining journey through history, where joy is the unexpected hero of progress.
The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
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If you're intrigued by innovation and the future of work, "The Second Machine Age" can fuel your curiosity by examining the intersection of technology and economics. The authors, leading scholars in the field, bring a wealth of research to the table, offering perspectives that might redefine your understanding of progress. It's a book that doesn't just lay out the changes our world is facing but also arms you with strategies to navigate and succeed in this new era. It's as much about the promise of technology as it is about the profound shifts in our social and professional landscapes.
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
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If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
Driving Digital Transformation

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If you're looking to understand the digital overhaul in the banking sector, "Driving Digital Transformation" could be your playbook. It's a front-seat ride through the innovative strategies employed by one of the industry's sharp minds, Dennis Khoo. You’ll find it especially insightful if you're a leader aiming to navigate or spearhead digital initiatives in a traditional industry—this book promises to provide both inspiration and hands-on advice.
The Everything Store: Jeff Bezos and the Age of Amazon

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If you've ever been curious about the force behind your smiley packages, "The Everything Store" could be your window into a transformative era of retail. Brad Stone's immersive narrative takes you on a journey through Amazon's audacious transformation, led by Jeff Bezos. The innovation and relentless drive of the company may inspire you, entertain you, and give you a fresh perspective on the clicks that bring the world to your doorstep.
Red Wired: China's Internet Revolution

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If you're fascinated by the intersection of technology and global economics, "Red Wired" dives right into how China's Internet boom is not only creating wealth but also reshaping its society and marketplace. This book may intrigue you with insider stories and expert analyses, revealing how technology is a game changer in the land of the Red Dragon. It's enlightening for anyone interested in the digital transformation of the world's most populous nation.
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

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If you're curious about the power of 'free' in modern economics and want to understand how businesses leverage this to drive profit and innovation, "Free" offers insightful examples and analyses. It's particularly eye-catching if you're an entrepreneur or business enthusiast looking to explore unconventional models for success. This book could change the way you perceive the value exchange in the digital economy.
Pivot to the Future: Discovering Value and Creating Growth in a Disrupted World

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This book could be a good read for those who are looking for practical strategies to navigate the challenges of the digital age. It provides a methodical approach to harnessing disruption, releasing trapped value, and reinventing businesses. The authors draw on their own experiences, client work, and a comprehensive study of various industries to offer actionable insights for leaders who are committed to perpetual reinvention. With a focus on the value of continuous pivoting, this book is a valuable resource for those seeking long-term growth and adaptability.
The Long Tail: Why the Future of Business Is Selling Less of More
Chris Anderson | Hachette Books

The Long Tail: Why the Future of Business Is Selling Less of More

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Goodreads rating: 3.82

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If you're intrigued by how the digital age is reshaping the economy, "The Long Tail" is a must-read. It taps into the heart of modern consumerism, revealing how tastes are fragmenting and how businesses are leveraging this for success. Anderson clarifies why giant online catalogs from companies like Netflix and iTunes are not anomalies but signposts to a future where variety trumps volume. This book could be a game-changer if you're looking to understand or capitalize on the evolving market dynamics.
Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom
Kai-Fu Lee, Rebecca A. Fannin  | Wiley

Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom

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Goodreads rating: 3.13

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If you're eyeing the vibrant tech landscapes of China and India, "Startup Asia" could be your compass. It's not just a collection of success stories but a detailed guide infused with strategies from the trailblazers themselves. This book is for you if you want to understand the distinct local models that are shaping Asia's innovation wave. It will inspire you with a fresh perspective on starting up in environments vastly different from the West.
Zone to Win: Organizing to Compete in an Age of Disruption

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If you’re navigating the choppy waters of leading a large enterprise wanting to innovate and stay competitive, "Zone to Win" is like your experienced coxswain. Geoffrey Moore, with his enviable reputation, offers concrete strategies for managing growth, M&A, and embracing innovation. This book could be the rudder to help steer your company through the business equivalents of whirlpools and crosswinds, all in the pursuit of not just staying afloat but leading the race.
Value Proposition Design: How to Create Products and Services Customers Want
If you've ever felt the sting of a product flop, or if ideating around a conference table has left you more confused than confident, "Value Proposition Design" could be your remedy. It demystifies the process of creating products and services that people actually want. Plus, with its visual approach and online companion, you'll find it both engaging and instrumental in transforming your ideas into market successes. This isn't just another business book; it's a workbook that leads you through the concrete steps of crafting offers that resonate with your customers.
If you're navigating the sea of data and feel like you're drowning rather than sailing, "Big Data Demystified" could be your lifeboat. David Stephenson casts a net wide enough to capture real-world applications that resonate across various industries, making the abstract tangible. Whether you're looking to enhance your KPIs, make savvier decisions, or just get a firm grip on what big data truly means for your business, this book breaks down complex ideas into actionable insights. It's a guiding star for any business leader aiming to harness the power of data to steer their company to new heights.
Innovation: How Innovators Think, Act and Change Our World

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If you're keen to delve into the minds that shape our world through breakthroughs and fresh ideas, "!Nnovation" could be just the inspiration you need. This book doesn't just unpack the concept of innovation; it connects you with the people who live it. Imagine gaining personal insights from the likes of Vint Cerf and Seth Godin, distilled into a comprehensive guide that's bound to light a spark in anyone looking to leave their own mark in any field.
The World Is Flat: The Globalized World in the Twenty-First Century
Thomas L. Friedman | Penguin Books

The World Is Flat: The Globalized World in the Twenty-First Century

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Goodreads rating: 3.69

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If you're intrigued by how technology bridges distances and creates a competitive global marketplace, "The World is Flat" is for you. Thomas L. Friedman takes you on a journey, explaining the complexities of globalization in a relatable way. It's like having a savvy guide walk you through the economic and social shifts that are shaping our interconnected world. With insights that can help you understand current events and what they mean for the future, this book feels like a necessary manual for anyone living in the 21st century.
The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical

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If you're navigating the tightrope of digital transformation without losing the strengths of traditional business, "The Brains and Brawn Company" could offer you a balanced perspective. Robert Siegel cuts through the hype around digital disruption, giving tangible examples of how real-world companies, from fresh disruptors to established giants, strike a smart balance. Engage with this read to discover how blending innovation with time-tested practices can underpin sustainable success in a rapidly evolving commercial landscape.
Alibaba's World: How One Remarkable Chinese Company Is Changing the Face of Global Business

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If you're fascinated by the blend of innovation, entrepreneurship, and the sheer magnitude of digital marketplace success, then "Alibaba's World" is your backstage pass to understand how a Chinese startup became a global powerhouse. Porter Erisman offers an insider perspective that isn't just about financial triumphs, but a story about cultural bridging and the tenacity of vision. It's a compelling read for anyone interested in the future of global business or for those who seek inspiration from a schoolteacher's leap into tech legend.
Seizing the White Space: Business Model Innovation for Growth and Renewal

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If you're feeling stuck in your business approach, "Seizing the White Space" may be the breakthrough you need. Mark Johnson turns the sometimes nebulous idea of business model innovation into actionable steps. He keeps it practical with real-world success stories, offering you a roadmap to rethink your business direction and find opportunities for growth that you might be overlooking. This book could be the catalyst for the next big shift in your career or company.
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

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If you're intrigued by the evolution of marketing and how it stands on the brink of a revolutionary shift, "Quantum Marketing" might just be the key to unlocking the future. This book is ripe for anyone looking to stay ahead in a world where traditional branding faces complete transformation. Rajamannar's insider perspective as Mastercard's CMO will offer you cutting-edge insights into adapting and thriving in the marketing revolution that awaits.
The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold
If you've ever felt like your attention is being bought and sold without your consent, "The Attention Merchants" will resonate with you. Tim Wu masterfully reveals the evolution of advertising and how it shapes our behaviors and society. It's a thought-provoking read that offers a deeper understanding of the often invisible forces vying for our most precious resource: our attention.
If you're intrigued by how technological innovation can fundamentally alter the landscape of finance and business, "Blockchain Revolution" is a treasure trove for your curiosity. Don and Alex Tapscott provide a comprehensive deep dive into blockchain, the same technology that underpins Bitcoin, and lay out a compelling vision for its future. It's not about the buzzwords; it's about understanding a seismic shift in how we approach everything from money to personal identity. This book is the key to unlocking a complex topic with ease and insight.
Faster, Higher, Farther: The Inside Story of the Volkswagen Scandal

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If you're intrigued by the interplay of big business and ethical breaches, "Faster, Higher, Farther" offers a gripping account of the Volkswagen emissions scandal. Ewing deftly untangles the web of deceit, giving you a front-row seat to the drama and the cautionary tale it presents on corporate responsibility and environmental stewardship.
If you're fascinated by how the digital landscape molds our future, "The New Digital Age" offers insights right from Silicon Valley's innovation frontlines. Imagine being guided through potential breakthroughs and global shifts by none other than Eric Schmidt of Google fame. This book doesn't just predict; it equips you to actively engage with the technologies shaping our lives, privacy, and security.
Become a Digital Master—No Matter What Business You’re InIf you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?In Leading Digital , authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:• How to engage better with your customers• How to digitally enhance operations• How to create a digital vision• How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow.Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Non-Obvious 2018 Edition: How to Predict Trends and Win the Future

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If you're someone who likes to stay ahead of the curve and enjoys figuring out where the world is heading next, "Non-Obvious 2018 Edition" is for you. Rohit Bhargava has carefully curated a set of trends that challenge common thinking and provide a unique lens through which to view potential futures. This book isn't just a trend list; it's a thought-provoking guide to understanding and capitalizing on the unseen patterns that influence how we live, work, and play.
The Victory Lab: The Secret Science of Winning Campaigns

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If you're fascinated by the intersection of politics and data, "The Victory Lab" could be a treasure trove for you. This book peels back the curtain on the modern tactics campaign strategists harness to sway voters and win elections. It's like gaining VIP access to the control rooms of political campaigns, understanding how decisions are influenced by numbers and predictive modeling. Whether you're a political enthusiast or curious about the power of data analytics, the insights here make for an engaging and thought-provoking read.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.