Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market

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"Branding in Asia" might be your compass in the intriguing world of Asian brand development for the global arena. Temporal’s expertise shines as he applies global branding principles within the unique fabric of Asian culture. His collection of case studies lends credence to the idea that Asia could be the next breeding ground for worldwide megabrands. It might just change the way you view brand potential on a global scale, particularly through an Asian lens.
Basic Marketing Australian Edition: A Managerial Approach
unknown author | Irwin Professional Publishing,u.s.

Basic Marketing Australian Edition: A Managerial Approach

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If you're diving into the marketing world down under, this book will be your trusted guide. Its blend of foundational theories with a unique Australian outlook ensures you understand not only the global principles but also how to apply them in the local context. Perfect for grasping marketing from a managerial standpoint.
Achieving the Asean Economic Community 2015: Challenges for Member Countries and Businesses

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If you're interested in Southeast Asian economics or working in a sector influenced by regional cooperatives, this is for you. It's a comprehensive look at the aspirations and challenges faced by ASEAN member countries as they strive for economic unity. You'll find that it's not only informative but also critical for understanding the region's future business landscape.
Doing Business in Europe - Thryft
Gabriele Suder | Sage Publications Ltd

Doing Business in Europe

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Goodreads rating: 2.43

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"Doing Business in Europe is a comprehensive guide that offers valuable insights for students and practitioners who want to learn about the complexities and opportunities present in the region's business landscape. The book covers important topics such as lobbying, SMEs, and globalization and provides real-life case studies to make the learning process more engaging. With an easy-to-read format, this book is a great resource for anyone looking to do business in Europe and beyond."
Business and Society: Corporate Strategy, Public Policy and Ethics
James E. Post | Mcgraw-hill Education - Europe

Business and Society: Corporate Strategy, Public Policy and Ethics

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Goodreads rating: 3.67

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This book provides a comprehensive overview of how corporations can navigate social responsibility while still maintaining a profitable business. It delves into public policy, ethics, and corporate strategy, making it an essential read for anyone interested in corporate social responsibility and its impact on society. Readers will appreciate its clear and concise writing style, as well as its practical insights and real-life case studies.
International Joint Venture Management : Learning to Cooperate and Cooperating to Learn - Thryft

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This book is an essential read for business professionals interested in entering joint ventures or practitioners in strategic planning. It offers valuable insights into making joint ventures work by linking them to present thinking on organizational learning and knowledge management. It highlights the key factors of success in joint venture management by focusing on strategy development, structuring, cultural awareness, and human resource management. Using a range of international cases, the book presents an effective model for implementing a successful joint venture management strategy.
Investment Appraisal and Financial Decisions, Fifth Edition Teachers' Manual

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If you're venturing into financial management or corporate finance, this book could be your ally. It breaks down complex financial concepts in a way that's digestible for anyone, regardless of their math skills. Plus, it comes packed with practical examples and exercises that could cement your understanding, which is especially handy if you're tackling a related university course.
Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services - Thryft

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This book could be a good read for business owners or entrepreneurs who want to achieve success in new-product innovation. Using the market-tested five-element paradigm of Planned Innovation, the authors provide practical steps to evaluate the potential of any new product or service. The book emphasizes the importance of having a lasting market orientation, selecting criteria that reflect strategic objectives and tactical goals, and assessing the positive and negative influences of external trends on business opportunities. Through scientific reasoning and proper staffing, the book demonstrates how to minimize cost, time, and risk in bringing successful new products to market.
G-Forces : The 35 Global Forces Restructuring Our Future - Thryft
Frank Feather | William Morrow & Co

G-Forces : The 35 Global Forces Restructuring Our Future

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Goodreads rating: 3.0

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This book is recommended for those interested in understanding the global trends and their impact on our future. It presents a detailed analysis of 35 forces of change, from politics to technology, and how they shape our world. The author provides a compelling perspective on the direction of progress, and the associated opportunities and challenges. The unique feature of this book is its geo-specific research, providing insights on global trends in a localized context. Readers will appreciate the depth and breadth of the analysis, and the thought-provoking predictions for our future.
Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming Our Lives - Thryft

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If the Silicon Valley drama draws you in, you’ll be engrossed by "Battle of the Titans." This book isn't just a tech enthusiast's delve into Apple and Google’s corporate combat—it’s a front-row seat to the personality conflicts and strategic moves that continue to shape the gadgets and services integral to our daily lives. A compelling read for anyone captivated by the ever-evolving tech landscape.
Guanxi and Business
Yadong Luo | World Scientific Publishing Company

Guanxi and Business

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Goodreads rating: 4.0

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If you find yourself drawn to stories of tradition versus change, "Guanxi and Business" could resonate with you. Stepping into the halls of St. Oswald's through Roy Straitley's seasoned perspective, you'll experience the tension of an institution on the brink of transformation. The book vividly captures the struggles and the atmospheric details, making it a gripping read for anyone interested in the dynamics of power, heritage, and education.
Financial Markets & Corporate Strategy

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This is a strong pick if you want corporate finance to feel useful rather than abstract. Readers often appreciate how it stays rigorous without becoming intimidating, making complex financial markets and strategy decisions feel surprisingly teachable. It is especially good for someone who wants a solid academic foundation with a practical, real-world mindset.
Retail Management: International Edition - Thryft
Barry Berman | Pearson Education

Retail Management: International Edition

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Goodreads rating: 3.98

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Retail Management: International Edition could be a valuable read for undergraduate and graduate students studying retail management. The book focuses on a strategic approach to retail, helping retailers adapt to the constantly changing industry. It highlights the need for a well-integrated strategy for any retail firm to thrive and provides decision-making approaches to cope with the complex retail environment. Users will appreciate how the book presents a modern approach to retail and gives practical insights.
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
If you're fascinated by the power of branding to shape markets and create opportunities, "The Origin of Brands" will feel like uncovering a treasure map to business success. Al and Laura Ries expertly navigate the concept of divergence as a pathway to innovative products and strong brands. Their parallels between Darwin's evolution theory and the business world offer a fresh viewpoint that could change how you approach your next big idea.
Trend Trading for a Living
Alan S. Farley, Thomas K. Carr  | Mcgraw-hill

Trend Trading for a Living

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Goodreads rating: 3.63

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"Trend Trading for a Living" could be a gem for aspiring traders eager to gain a practical understanding of the stock market dynamics. If you're looking to shape a career in trading, Dr. Stoxx's comprehensive guidance can serve as a reliable roadmap, outlining not just strategies but the mindset required for success. The book's progression from basics to professional techniques offers a clear trajectory for anyone determined to turn market trends into a sustainable livelihood.
Strategic Marketing Planning and Control - Thryft
John Ensor, Ruth Ashford, Graeme Drummond  | Taylor & Francis

Strategic Marketing Planning and Control

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Goodreads rating: 3.57

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If you're aiming to boost your marketing expertise in an efficient way, "Strategic Marketing Planning and Control" is a solid pick. The authors, Drummond, Ensor, and Ashford, don't bog you down with overly technical language. Instead, they give you practical tools and techniques that are directly applicable to making savvy marketing decisions. This book might just become your go-to resource for cutting through the noise in the marketing world.
Toyota Culture: The Heart and Soul of the Toyota Way

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If you have a keen interest in understanding the underpinnings of one of the world's most successful corporate cultures, "Toyota Culture: The Heart and Soul of the Toyota Way" could be a fascinating read for you. It dives into the principles and practices that make Toyota stand out, offering insights that can be valuable not just for business professionals, but for anyone interested in organizational dynamics and continuous improvement.
Marketing Management - Text and Cases - Thryft
Douglas J. Dalrymple | John Wiley And Sons Ltd

Marketing Management - Text and Cases

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"If you're an MBA or undergraduate student, this book could be a great fit for your marketing courses. With its comprehensive coverage of marketing management, and numerous case studies, this book is an excellent tool to help you apply what you learn to real-life scenarios. You'll gain a deeper understanding of marketing research, consumer products, foreign companies doing business in the USA, and competitive analyses and product positioning. Additionally, the book has three new chapters on direct marketing, sales promotion, and distribution management, which add even more value to an already comprehensive textbook."
Financial Institutions Management: A Risk Management Approach With S&P Card - Thryft

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Recommendation: - If you're a financial institution manager looking for modern risk management techniques, Financial Institutions Management: A Risk Management Approach is the book for you. With a focus on managing return and risk, this book covers a range of topics including asset securitization and international banking. Its comprehensive approach will help you navigate the increasingly similar risks faced by managers in different sectors, making it an essential read in the ever-evolving financial landscape.
China Key Success Factors - Thryft
Warren Liu | Trombly International

China Key Success Factors

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Goodreads rating: 4.5

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China Key Success Factors by Warren Liu offers a thorough analysis and practical guide to succeeding in China's economy. The author analyzes the track records of many global players and identifies eleven key success factors for businesses in China. The book offers insights on China's demographics, natural resources, government, and culture, making it an essential guide for Western companies conducting business in China.
Perspectives 2000 and Beyond : Global Trends, Implications for Global Finance and the Conduct of Business in the Asia-Pacific - Thryft

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This book is a great guide for businesspeople and researchers who want to be well-informed of the trends in the Asia-Pacific region. It details the implications of globalization, integration, and disintegration, American dominance, as well as the proliferation of nuclear states. It explores the changing political landscape and economic recovery in Asia and how this relates to the conduct of business and global finance. The book is authored by Tsao Yuan Lee, and it is published by Times Academic Press, Singapore.
Understanding the Business Environment: Inside and Outside the Organisation - Thryft

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If you're diving into the world of business studies, Capon's book could be your ideal starting block. It frames the complexities of organizational environments in a way that's accessible yet thorough, perfect for grounding your understanding in both theory and practice. Whether you're a student or an emerging professional, you'll find it packed with insights that will help you navigate the intricacies of the business world.
Mean Business: How I Save Bad Companies and Make Good Companies Great
Bob Andelman, Albert J. Dunlap  | Touchstone

Mean Business: How I Save Bad Companies and Make Good Companies Great

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Goodreads rating: 3.47

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Recommendation: - If you're looking for an inspiring read about revitalizing struggling companies and overcoming tough challenges in the business world, Mean Business is a must-read. Al Dunlap, dubbed "Chainsaw Al," shares his battle-tested strategies for turning around ailing companies and making them great again. His unconventional approach and colorful storytelling make this book both informative and exhilarating, offering invaluable lessons for anyone in the corporate world. Get ready to be inspired and motivated to take on any business challenge!
Big in Asia: 30 Strategies for Business Success
Michael Backman, C. Butler  | Palgrave Macmillan

Big in Asia: 30 Strategies for Business Success

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Goodreads rating: 3.73

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If you're eyeing Asia for business expansion or trying to understand the nuances of its market, 'Big in Asia' can be your playbook. Michael Backman and Charlotte Butler have distilled complex dynamics into actionable strategies that could help you sidestep pitfalls and capitalize on opportunities in this vibrant economic landscape. It's insightful for entrepreneurs and executives alike who aim to not just enter but thrive in the Asian markets.
International Marketing - Thryft
Lloyd C. Russow Vern Terpstra | Dryden Press

International Marketing

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Goodreads rating: 4.0

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International Marketing is a comprehensive guide for anyone looking to understand the intricacies of global business. The expertise of its authors, Michael R. Czinkota and Ilkka Ronkainen, is evident in the wealth of information provided, making it a must-read for students and professionals in the field. The book stands out for its emphasis on export promotion and development, and its focus on practical strategies for global business success.
Wave Three: The New Era in Network Marketing
Scott Degarmo, Richard Poe  | Prima Lifestyles

Wave Three: The New Era in Network Marketing

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Goodreads rating: 3.87

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If you're considering diving into the realm of network marketing, "Wave Three" could be your indispensable guide. Richard Poe breaks down the concept of multilevel marketing with enthusiasm and clarity. It's the kind of book that might resonate with entrepreneurial spirits looking to understand the intricacies of network marketing and how to thrive within this business model. This book isn't just about the 'what' of network marketing—it delves into the 'why' and 'how,' potentially empowering you for success.
A Conceptual Approach to Management - Thryft
Lloyd R. Amey | Praeger

A Conceptual Approach to Management

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This book would be a good read for individuals looking to enhance their strategic thinking and management skills. It provides a conceptual approach to management that can help readers gain a competitive edge in their field. The book has occasional imperfections, but this does not detract from its valuable insights into effective management strategies.
Foresight and Strategy in the Asia Pacific Region
Janson Yap, Luke Van Der Laan  | Springer

Foresight and Strategy in the Asia Pacific Region

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If you're looking to understand and capitalize on the growth trajectory of the Asia Pacific region, this book is a must-read. It's not just about the theories; it delves deeply into how strategy can be effectively executed amidst constant change—an increasingly relevant skill in today's fast-paced economic landscape. For professionals aiming to enhance their strategic planning and innovation, it provides a vital blend of academic insights and practical wisdom, enriched by a seasoned CEO’s contribution.
Corporate Finance: Global Edition - Thryft
Berk Jonathan, Peter DeMarzo  | Pearson Education Limited

Corporate Finance: Global Edition

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Goodreads rating: 3.86

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This book provides a comprehensive overview of corporate finance for business students, blending the latest advancements in the field with time-tested principles. The authors use a unifying valuation framework to establish a new canon in finance. The book covers the recent financial crisis, new behavioral finance research, and practitioner interviews. It is recommended for business students and professionals who want a practical perspective on finance.
Global Literacies: Lessons on Business Leadership and National Cultures - Thryft
Carl Phillips | Simon & Schuster

Global Literacies: Lessons on Business Leadership and National Cultures

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Goodreads rating: 3.13

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If you're carving out your space in today's global market, "Global Literacies" can be your compass. It distills the wisdom from top CEOs worldwide into tangible leadership practices, blending cross-cultural savvy with business acumen. Dive into this read to understand the universal truths of leadership and the critical role culture plays in international business success—insights that could help you and your organization thrive in the global economy.
Information Risk and Long-Run Performance of Initial Public Offerings

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If you're intrigued by the stock market and specifically the mystique surrounding IPOs, Frank Ecker's study is a treasure trove. Spanning over two decades of data, it's a compelling read for anyone interested in understanding the long-run performance of IPOs and how information risk plays a critical role in their success or failure. It's particularly valuable if you're considering investing in IPOs and are looking for a strategic edge based on thorough research.
Decision Analysis - An Integrated Approach
Andrew Lang Golub | Wiley

Decision Analysis - An Integrated Approach

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Goodreads rating: 3.14

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If you find yourself often mulling over decisions, small or big, this book could change the game for you. It walks you through a project, showcasing the real-world application of decision analysis techniques. It's practical, integrated, and could make the complex task of making decisions more structured and evidence-based for you.
$20K To $2 Million In 2 Years - What Your Business Needs To Know To Grow - Thryft

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This book is an invaluable guide for entrepreneurs and small business owners who dream of rapid growth. With firsthand insights from a world-class business advisor, Raymond Huan, readers can uncover the common traits and fundamental principles that drive businesses to go from $20K to $2 million in just 2 years. Discover the hidden secrets and strategies that continue to propel these businesses forward, even during challenging economic times. It's time to unlock the keys to exponential growth and take your business to the next level.
The Insider’s Guide to Profitable Property Investing - Thryft
Patrick A. Bright | Brolga Publishing

The Insider’s Guide to Profitable Property Investing

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Goodreads rating: 4.0

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Considering jumping into property investment can be daunting, and that's where Patrick Bright's 'The Insider’s Guide to Profitable Property Investing' comes in handy. Bright lifts the veil on industry secrets with a clear, systematic approach that's based on over a decade of his personal experience. This book is particularly useful if you want to cut through the noise and learn practical strategies for residential, industrial, and commercial real estate investment. It’s like having a mentor guide you through the complexities of real estate, ensuring you're prepared to make decisions that could lead to substantial profits.
Boardroom Matters Vol II: Of Conformance and Performance in Corporate Governance - Thryft

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Navigating boardrooms can be as complex as it is intriguing. "Boardroom Matters Vol II" is like a compass for anyone involved in or interested in corporate governance. It's distilled wisdom from Singapore's leading directors, offering practical advice on balancing conformance with performance—a must-read for professionals aiming to excel in the corporate world.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft

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Profit Patterns provides a comprehensive guide to understanding the fast-changing business landscape of today. With practical strategic ideas, a repertoire of moves and countermoves, and real-life examples from major companies, this book can help entrepreneurs, managers, investors, and key talent anticipate and capitalize on emerging opportunities before the competition does. Its unique mental operating system for winning in a constantly shifting environment makes it a must-read for anyone looking to unlock business success.
Marketing Management Global Edition - Thryft

Marketing Management Global Edition

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Marketing Management Global Edition could be a great read for students pursuing a course in marketing management, as it reflects the most recent advancements in marketing theories and practices. This textbook, with its latest edition, offers updated content, and an online tutorial and assessment platform that helps students check their understanding of the concepts covered in the text.
Investment Management
Saw Swee Hock | Prentice Hall

Investment Management

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This is a strong pick if you want investing explained through the lens of Singapore rather than vague global theory. It covers everything from regulations and the SGX to CPF investing and portfolio analysis, so it feels especially useful for students, aspiring finance professionals, or everyday investors who want grounded, relevant knowledge. Readers would likely appreciate how broad yet practical it is, especially if they want one reference that connects the local market to core investment concepts.
Compressing the Product Development Cycle: From Research to Marketplace
Bernard N. Slade | Amacom Books

Compressing the Product Development Cycle: From Research to Marketplace

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If you're looking to accelerate product innovation and market delivery, "Compressing the Product Development Cycle" could be your guide. Bernard N. Slade empowers managers with strategies to harness new technologies and research, aiming not only to invigorate the development process but also to shorten it substantially. This read can be a catalyst for transforming your team’s efficiency and competitive edge.
The Quest for Global Dominance : Transforming Global Presence into Global Competitive Advantage - Thryft

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The Quest for Global Dominance by Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang is recommended for business executives and entrepreneurs seeking to expand their business beyond their domestic market. The authors provide valuable insights into market opportunities worldwide, how to leverage global presence to create a competitive advantage, the importance of cultivating a global mindset, and leveraging the rise of emerging markets. The book offers practical advice with real-world examples to help readers transform their businesses into global powerhouses.
Statistics for Management and Economics - Thryft
Brian Warrack, Gerald Keller  | South-western College Pub

Statistics for Management and Economics

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Goodreads rating: 3.3

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"Statistics for Management and Economics" is a comprehensive textbook that offers step-by-step instructions for using both Microsoft Excel and MINITAB to solve real-world management and economics problems. The book teaches students a three-step problem-solving approach that emphasizes focusing on the relationship between the problem and the data, solving the problem by hand calculation or using computer software, and interpreting the results. Dr. Gerald Keller is an accomplished professor and author with extensive practical experience in consulting, market surveys, and publishing. This textbook is an essential resource for any student or professional seeking to apply statistical methods to management and economics.
Core Concepts of Accounting Information Systems - Thryft
Stephen A. Moscove, Nancy A. Bagranoff  | Wiley

Core Concepts of Accounting Information Systems

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Goodreads rating: 3.19

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This book would be a great read for students or professionals looking to gain a solid understanding of accounting information systems. With its emphasis on actual case studies and examples, it provides practical insights into how companies make use of AIS in their daily operations. The increased focus on controls also makes it a valuable resource to learn about the importance of internal controls in the rapidly evolving technological landscape. Overall, this book is an essential guide for anyone seeking to make effective decisions using accounting systems.
Profile for Profitability : Using Cost Control and Profitability Analysis - Thryft

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This book is perfect for business owners and managers looking to improve their profitability by understanding and implementing effective cost control methods. Through in-depth analysis and real-life examples, Thomas S. Dudick provides practical insights into creating and managing profitable business strategies. Readers will learn effective cost control methods and profit analysis to improve their bottom line and take their business to the next level.
Intellectual Capital in Enterprise Success : Strategy Revisited - Thryft
Lesley Craig, Lindsay Moore  | Wiley

Intellectual Capital in Enterprise Success : Strategy Revisited

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Goodreads rating: 3.0

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Intellectual Capital in Enterprise Success: Strategy Revisited is a must-read for entrepreneurs and business owners who want to take their companies to greater heights. With its comprehensive insight into intellectual asset management practices, this book offers practical tools, techniques, and frameworks that can help businesses capture, deploy, and maximize their intellectual capital. Lindsay Moore's unique approach will give readers an edge over their competitors and help them stay relevant in today's digital age.
Financial Accounting: Global Edition : International Financial Reporting Standards - Thryft

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Financial Accounting: Global Edition, authored by Walter T Harrison, is an ideal book for students seeking an introductory course in financial accounting from a traditional "preparer" approach. The book helps readers gain an in-depth understanding of the critical 'accounting cycle' chapters by focusing on the concepts and mechanics to minimize confusion. Additionally, Harrison has adapted the book to include International Financial Reporting Standards and include examples of IFRS-compliant companies to make it relevant to students outside the United States. It's suitable for students aspiring to become accountants, finance professionals, or anyone who wants to understand basic accounting principles.
Personal Economics in Practice - Thryft
Michael Gibbs, Edward P. Lazear  | Wiley

Personal Economics in Practice

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Goodreads rating: 3.55

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Personal Economics in Practice would be a great read for students studying microeconomics and those interested in organizational design and management. The book offers a rigorous framework for understanding these topics and applies economic methodology to human behavior. It provides valuable principles that can be applied in future careers. Users would appreciate the clarity and structure provided by the book, which adds practical value to their studies.
Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

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If you're staring at the ceiling at night, wondering why your business strategies aren't taking off, "Swim with the Sharks" might be the next book to pick up. Harvey Mackay doesn't just dish out advice; he provides a treasure map for outperforming and outsmarting the competition in any field. Picture yourself finally grabbing coffee with that one client who's been eluding you, or learning a negotiation tactic that closes deals instead of conversations. This book is about turning 'no chance' into 'no problem.'
Maximum Adverse Excursion: Analyzing Price Fluctuations for Trading Management
John Sweeney | Wiley

Maximum Adverse Excursion: Analyzing Price Fluctuations for Trading Management

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Goodreads rating: 3.67

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If you're delving into trading and looking for a method to manage risks with clarity, John Sweeney's "Maximum Adverse Excursion" can be a treasure trove. It's not just about avoiding losses but doing so systematically. MAE presents a quantitative approach that replaces gut feelings with hard data, empowering you to make informed decisions about when to hold off or cut your losses. This book could be the resource you need to trade with confidence and strategic insight.
This is the kind of business book people appreciate because it gets straight to making ABC actually usable, not just theoretical. Gary Cokins has a reputation for turning dense financial concepts into something managers can confidently act on. If you're trying to improve operations, justify performance initiatives, or build a system that lasts, this feels like a hands-on roadmap rather than a dry finance manual.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

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Goodreads rating: 4.0

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For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.