Winning on Purpose could be a good read for entrepreneurs and business leaders who are looking to enhance their customer loyalty. The book provides insights into the Net Promoter System and how businesses with superior NPS can consistently deliver higher returns to shareholders across various industries. The author delves deep into the concept of Earned Growth Rate (EGR), which helps businesses leverage the power of NPS to achieve both personal and business success. This book is an indispensable guide for inspiring customer love within your own team.
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