The Four : The Hidden DNA of Amazon, Apple, Facebook and Google

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Decoding the world's most powerful tech companies.

'The Four' is a great read for tech enthusiasts who want to learn about the strategies of four of the biggest companies in the world and how they became so influential. Galloway's irreverent style and insightful analysis offer great takeaways for anyone in business, as he deconstructs the strategies of these companies and reveals how you can apply their lessons to your own career or business. Overall, an entertaining and informative read for those interested in the tech industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Four : The Hidden DNA of Amazon, Apple, Facebook and Google

Regular price $12.27
Unit price
per
ISBN: 9780552173438
Authors: GALLOWAY SCOTT
Publisher: RANDOM HOUSE UK
Date of Publication: 2018-09-06
Format: Paperback
Related Collections: Science, Business, Economics, History
Goodreads rating: 3.84
(rated by 17303 readers)

Description

THE NEW YORK TIMES BESTSELLERFor all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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Decoding the world's most powerful tech companies.

'The Four' is a great read for tech enthusiasts who want to learn about the strategies of four of the biggest companies in the world and how they became so influential. Galloway's irreverent style and insightful analysis offer great takeaways for anyone in business, as he deconstructs the strategies of these companies and reveals how you can apply their lessons to your own career or business. Overall, an entertaining and informative read for those interested in the tech industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.