International Business - The New Realities

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International Business - The New Realities

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ISBN: 9780273787068
Publisher: Pearson
Date of Publication: 2014-01-01
Format: Paperback
Related Collections: Economics, Business
Goodreads rating: 3.6
(rated by 68 readers)

Description

International Business introduces a complete teaching and learning system that seamlessly integrates cases, exercises and videos. This edition now includes extensive new and updated material, along with globally applicable examples including Uniqlo's international expansion from Asia, foreign investment in Qatar and the revitalizing of the Landrover and Jaguar brands.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.