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Getting It Right the Second Time

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Rebranding failures turned marketing triumphs.

If you're fascinated by the alchemy of marketing, "Getting It Right The Second Time" will resonate with you. It's a captivating exploration of how brands can bounce back from mishaps with the right strategy. Perfect for anyone interested in the potent ability of a second chance in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Getting It Right the Second Time

Regular price $10.90 Now $3.90 Save 64%
Unit price
per
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ISBN: 9780201550825
Authors: Michael Gershman
Publisher: Da Capo Press
Date of Publication: 1990-01-21
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Entrepreneurship
Goodreads rating: 3.47
(rated by 15 readers)

Description

Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.
 

Rebranding failures turned marketing triumphs.

If you're fascinated by the alchemy of marketing, "Getting It Right The Second Time" will resonate with you. It's a captivating exploration of how brands can bounce back from mishaps with the right strategy. Perfect for anyone interested in the potent ability of a second chance in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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