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Breaking Through: Implementing Customer Focus in Enterprises

by Sandra Vandermerwe
$11.90
Breaking Through: Implementing Customer Focus in Enterprises
Breaking Through: Implementing Customer Focus in Enterprises

Sharp strategy for truly customer-led businesses

This is a smart pick if you like business books that go beyond theory and show how companies actually become more customer-focused. It blends strategy, marketing, and innovation in a way that feels practical rather than buzzword-heavy. Readers who enjoy actionable management thinking will likely appreciate how directly it connects customer value with stronger business results.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Breaking Through: Implementing Customer Focus in Enterprises

by Sandra Vandermerwe
$11.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781403935038
Authors: Sandra Vandermerwe
Publisher: Palgrave Macmillan
Date of Publication: 2004-06-04
Format: Hardcover
Related Collections: Business, Economics, Personal Development
Related Topics: Leadership, Finance, Business, Productivity, Management, Society
Goodreads rating: 3.5
(rated by 2 readers)

Description

This book brings together distinctive and cutting-edge work based on the author's own research and collaborations with leading companies in the overlapping areas of strategy, marketing, and innovation to provide a new and dynamic model for implementing customer focus in enterprises. In an environment of falling margins, the model shows how to increase value to customers and improve business results.
 

Sharp strategy for truly customer-led businesses

This is a smart pick if you like business books that go beyond theory and show how companies actually become more customer-focused. It blends strategy, marketing, and innovation in a way that feels practical rather than buzzword-heavy. Readers who enjoy actionable management thinking will likely appreciate how directly it connects customer value with stronger business results.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.