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branding@thedigitalage

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Virtual brand strategies for the digital age.

If you're looking for insights on how to build a brand that resonates in the digital age, "branding@thedigitalage" is an essential read. Drawing on the expertise of branding consultants and experts from major companies like Microsoft, McDonald's, and Pepsi-Cola, this book offers practical strategies for creating and presenting a compelling brand online. With an eye toward the future of e-branding, the book is a valuable resource for anyone looking to establish a strong digital presence.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

branding@thedigitalage

Regular price $4.21 Now $2.00 Save 52%
Unit price
per
ISBN: 9780333947692
Estimated First-hand Retail Price: $116.77
Publisher: Palgrave Macmillan
Date of Publication: 2001-09-14
Format: Hardcover
Related Collections: Business, Marketing
Related Topics: Technology, Marketing
Goodreads rating: 3.71
(rated by 7 readers)

Description

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
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Similar Reads

Virtual brand strategies for the digital age.

If you're looking for insights on how to build a brand that resonates in the digital age, "branding@thedigitalage" is an essential read. Drawing on the expertise of branding consultants and experts from major companies like Microsoft, McDonald's, and Pepsi-Cola, this book offers practical strategies for creating and presenting a compelling brand online. With an eye toward the future of e-branding, the book is a valuable resource for anyone looking to establish a strong digital presence.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.