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Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.
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A Peacock in the Land of Penguins: A Fable About Creativity and Courage
Warren Schmidt, Barbara "B.J." Hateley  | Berrett-koehler Publishers

A Peacock in the Land of Penguins: A Fable About Creativity and Courage

$14.90

Goodreads rating: 3.79

$14.90

If you've ever felt like an outsider in a sea of conformity, this book resonates deeply. It's not just a tale, but a mirror reflecting the real-life struggle of innovating and standing out in traditional corporate environments. It's a call to action for both the 'peacocks' who wish to spread their colorful ideas, and the 'penguins' who need to appreciate the splendor those ideas bring. This book isn't just a read; it's an awakening to the beauty of diversity in the workplace.
Storytelling on Steroids : 10 stories that hijacked the pop culture conversation - Thryft
John Weich | Laurence King Publishing

Storytelling on Steroids : 10 stories that hijacked the pop culture conversation

$11.90 $3.90 67% off

Goodreads rating: 3.7

$11.90 $3.90 67% off

88% off est. retail
"Storytelling on Steroids" is a must-read for anyone interested in the evolution of pop culture through stories. Weich explores how stories can connect and engage on a massive scale, using examples like Batman and TED Talks to illustrate his points. He also notes how social media has elevated the importance of storytelling, making it more personal than ever. This book is perfect for marketers, creatives, and anyone curious about how stories impact our culture.
The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | John Wiley

The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

$10.90 $3.90 64% off

Goodreads rating: 3.84

$10.90 $3.90 64% off

87% off est. retail
Recommendation: The New Rules of Marketing and PR is a must-read for business owners and marketers who want to stay ahead of the curve. The book provides valuable insights into the latest trends in marketing and PR using social media platforms. With new case studies and examples, the author provides a step-by-step action plan for engaging with customers and increasing sales. This book is ideal for anyone looking to improve their marketing strategies and reach their target audience more effectively.
Good Luck Have Fun - The Rise Of ESports - Thryft
Roland Li | Skyhorse

Good Luck Have Fun - The Rise Of ESports

$5.90 $3.90 34% off

Goodreads rating: 3.55

$5.90 $3.90 34% off

89% off est. retail
This book is the ultimate insider's guide into the world of esports, where passion meets determination in the global phenomenon of competitive video gaming. Experience the rise of industry giants like Evil Geniuses and League of Legends, while exploring the dark side that lurks behind the success stories. Join the players, companies, and games that have revolutionized the world of sports and competition, challenging everything we thought we knew. Dive into this captivating journey and discover why esports is more than just a game—it's a way of life.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | Wiley

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

$9.90 $3.90 61% off

Goodreads rating: 3.85

$9.90 $3.90 61% off

89% off est. retail
If you're wondering how to elevate your company's online presence, this book is a treasure trove of modern strategies. David Meerman Scott provides a forward-thinking approach, embracing the latest in social media and digital communication. Businesses, nonprofits, and marketing professionals can find value in his practical advice for reaching buyers more directly and cost-effectively. It's a playbook for the digital age, where traditional marketing tactics are transformed into innovative, buyer-focused strategies.
Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More - Thryft
Charles Marsh, David W. Guth, Bonnie Poovey Short  | Routledge

Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More

$25.90 $7.90 69% off

Goodreads rating: 3.62

$25.90 $7.90 69% off

95% off est. retail
Strategic Writing provides a comprehensive guide to various types of written communication, making it ideal for students and professionals looking to improve their skills. The "recipe" approach and numerous examples are especially helpful, and the spiral binding makes it easy to use. This book is highly recommended for anyone looking to improve their writing abilities and achieve success in PR, advertising, or business communication.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

$9.90 $4.90 51% off

Goodreads rating: 3.71

$9.90 $4.90 51% off

89% off est. retail
If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
The Invisible Grail: How Brands Can Use Words to Engage with Audiences - Thryft

The Invisible Grail: How Brands Can Use Words to Engage with Audiences

$10.90 $3.90 64% off

$10.90 $3.90 64% off

If you're intrigued by the alchemy of language and branding, "The Invisible Grail" is a clarion call to revisit the potency of words. Imagine threading narratives that not just speak to but resonate with your audience, transforming mere consumers into loyal advocates. It's a cerebral journey into the heart of masterful communication—a must-read as you craft the verbal essence of your brand.
Conversational Power - The Key To Success With People - Thryft

Conversational Power - The Key To Success With People

$7.90 $3.90 51% off

$7.90 $3.90 51% off

85% off est. retail
This book could be a good read for you if you want to enhance your communication skills and gain an advantage in various situations. By harnessing the power of the spoken word, the author provides easy-to-learn techniques that can help you control the minds, emotions, and behavior of others. Whether it's in your personal life, business interactions, or social situations, Conversational Power empowers you to come out ahead and achieve success through effective communication.
Wordcraft: The Art of Turning Little Words Into Big Business
Alex Frankel | Crown

Wordcraft: The Art of Turning Little Words Into Big Business

$9.90 $3.90 61% off

Goodreads rating: 3.4

$9.90 $3.90 61% off

89% off est. retail
If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More - Thryft
Grant Butler | Wiley

Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

$15.90 $4.90 69% off

Goodreads rating: 3.48

$15.90 $4.90 69% off

90% off est. retail
If you're looking to make a real impact in your field, "Think Write Grow" could become your manual for success. The principles that Grant Butler shares are distilled from the strategies of prominent figures and are designed to help you convert your knowledge into influence. If crafting meaningful content that propels both you and your business forward is your goal, this book promises to guide you through accomplishing just that. With its practical approach, you're likely to find yourself returning to its insights again and again as you build your thought leadership platform.
Strategies for Business and Technical Writing - Thryft
Kevin J. Harty | Longman

Strategies for Business and Technical Writing

$13.90

Goodreads rating: 3.0

$13.90

89% off est. retail
If you're aiming to excel in the arena of business or technical writing, 'Strategies for Business and Technical Writing' is a must-read. It's like a Swiss army knife for professional writing – compact yet brimming with sharp insights. The book stands out by offering direct, seasoned advice from experts which might not only refine your writing skills but also give you that competitive edge in your workplace communications.
Writing for the Mass Media : International Edition - Thryft
James Glen Stovall | Pearson Educacion

Writing for the Mass Media : International Edition

$20.90 $5.90 72% off

Goodreads rating: 3.61

$20.90 $5.90 72% off

95% off est. retail
"Writing for the Mass Media" is a must-read for anyone aspiring to be a media professional. With precise examples, clear writing, and simple organization, this book facilitates the learning of media writing. The book's focus on a converged style of media writing, and its exercises to develop skills, make it a valuable resource for both beginners and professionals.
There's No Business That's Not Show Business: Marketing in an Experience Culture
David L. Rogers, Karen Vrotsos, Bernd H. Schmitt  | Ft Pr

There's No Business That's Not Show Business: Marketing in an Experience Culture

$8.90

Goodreads rating: 4.2

$8.90

If you're interested in transforming traditional marketing into something more dynamic, 'There's No Business That's Not Show Business' could be a fascinating read. Schmitt and Rogers offer a fresh perspective on how entertainment and spectacle can be woven into marketing strategies to capture attention and create memorable customer experiences. It's a guide to differentiating products in today's crowded marketplace by using a touch of showmanship to forge lasting value.
Interviewing: A Guide for Journalists and Writers
Gail Sedorkin, Judy McGregor  | Allen & Unwin

Interviewing: A Guide for Journalists and Writers

$23.90 $11.90 50% off

Goodreads rating: 3.43

$23.90 $11.90 50% off

65% off est. retail
If you're looking to sharpen your journalistic skills, particularly in interviewing, this book is like having a mentor guide you through the process. Whether you struggle with preparation or adapting on the fly, Sedorkin and McGregor offer practical, step-by-step strategies that make the most of both "soft" and "hard" interview scenarios. It's essential for elevating your ability to capture compelling stories.
Wordcraft : The Art of Turning Little Words Into Big Business - Thryft
Alex Frankel | Crown

Wordcraft : The Art of Turning Little Words Into Big Business

$9.90 $3.90 61% off

Goodreads rating: 3.4

$9.90 $3.90 61% off

89% off est. retail
Wordcraft provides insights on the literary aspects of brand creation, revealing the stories behind some of the most recognizable brands such as Viagra and IBM's "e-business". Alex Frankel offers a unique insider's perspective on the professional naming marketing strategy and how it influences consumer behavior across various markets. This book is highly recommended for marketing professionals, entrepreneurs and those interested in learning about successful brand creation.
Writing Television Sitcoms - Thryft
Evan S. Smith | Perigee Trade

Writing Television Sitcoms

$5.90 $3.90 34% off

Goodreads rating: 3.46

$5.90 $3.90 34% off

83% off est. retail
If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.
The Business of Writing The Victoria College Lectures - Thryft

The Business of Writing The Victoria College Lectures

$9.90 $3.90 61% off

$9.90 $3.90 61% off

Sorry! Book description for this title is not available.
Movie Marketing: Opening the Picture and Giving It Legs
Tiiu Lukk | Silman-james Press

Movie Marketing: Opening the Picture and Giving It Legs

$10.90 $5.90 46% off

Goodreads rating: 3.42

$10.90 $5.90 46% off

81% off est. retail
If you're intrigued by the inner workings of film promotion or considering a dive into the industry yourself, this read is invaluable. The book pulls back the curtain on the marketing magic behind both blockbusters and indie favorites. It's a treasure trove of case studies that will arm you with knowledge from real-world campaigns and give you a nuanced understanding of what it takes to make a film shine in the marketplace.
Producing for TV and New Media : A Real-World Approach for Producers - Thryft
Dustin Morrow, Kacey Morrow, Cathrine Kellison  | Routledge

Producing for TV and New Media : A Real-World Approach for Producers

$6.90 $3.90 43% off

Goodreads rating: 3.57

$6.90 $3.90 43% off

96% off est. retail
This book is perfect for individuals who aspire to become a TV or new media producer. It offers practical insight into the industry by including interviews with professionals and providing new sample production forms and contracts. The "Focus on New Media" sections highlight emerging media making it an up-to-date source of information. The book also includes updated web link resources and a companion website with sample forms and contracts.
The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | Wiley

The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

$7.90 $3.90 51% off

Goodreads rating: 3.84

$7.90 $3.90 51% off

87% off est. retail
Recommended for marketers wanting to stay current. Provides step-by-step actions for harnessing the internet to connect with customers. Includes a new chapter on mobile marketing and fresh case studies.
Negotiate Your Way to Riches: How to Convince Others to Give You What You Want - Thryft
Peter Wink | Career Pr Inc

Negotiate Your Way to Riches: How to Convince Others to Give You What You Want

$9.90 $3.90 61% off

Goodreads rating: 2.71

$9.90 $3.90 61% off

90% off est. retail
Imagine never paying sticker price again. "Negotiate Your Way to Riches" is your guidebook through the jungles of commerce, from the car dealership to the restaurant. It's not just theory; it's practical advice peppered with real-life anecdotes from the author's own experiences. With this book, you'll gain the confidence to ask for—and get—better deals in all facets of life. Whether you're eyeing a promotion or planning your next vacation, Peter Wink's negotiation tactics are invaluable.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

$5.90 $3.90 34% off

Goodreads rating: 3.82

$5.90 $3.90 34% off

95% off est. retail
Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

$5.90 $3.90 34% off

Goodreads rating: 3.45

$5.90 $3.90 34% off

96% off est. retail
This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
Principles and Practice of Marketing - Thryft
David Jobber | Mcgraw-hill Inc., Us

Principles and Practice of Marketing

$12.90

Goodreads rating: 4.08

$12.90

90% off est. retail
If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft
Wally Wood, Jerry Acuff  | Wiley

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

$8.90 $3.90 56% off

Goodreads rating: 3.54

$8.90 $3.90 56% off

90% off est. retail
If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.
New Absolute Appeal: Direct Mail Design - Thryft
Ami Miyazaki | Pie International

New Absolute Appeal: Direct Mail Design

$12.90

Goodreads rating: 2.0

$12.90

90% off est. retail
If creativity in marketing is your jam, 'New Absolute Appeal: Direct Mail Design' could be an inspiring addition to your shelf. It's essentially a playbook of successful direct mail campaigns that could spark your imagination. Whether you're a student, a graphic designer, or a marketing professional, this book could be the source you need to create direct mail that stands out and gets opened. It's not just educational; it's a visual feast and brainstorming partner rolled into one.
Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever - Thryft

Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever

$9.90 $3.90 61% off

$9.90 $3.90 61% off

89% off est. retail

With dazzling wit and acuity, three-time Pulitzer Prize finalist Savan
dissects contemporary language to discover what the most popular idioms
reveal about America today.


Author: Leslie Savan
Publisher: Alfred A. Knopf
Publication Date: 2005
How Asia Advertises
Jim Aitchison | Wiley

How Asia Advertises

$13.90 $5.90 58% off

Goodreads rating: 3.64

$13.90 $5.90 58% off

93% off est. retail
"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

$8.90 $4.90 45% off

Goodreads rating: 3.87

$8.90 $4.90 45% off

89% off est. retail
If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail
Joe Vitale, Jo Han Mok  | John Wiley & Sons Inc

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail

$8.90 $4.90 45% off

Goodreads rating: 3.43

$8.90 $4.90 45% off

84% off est. retail
You're diving into the digital market, hunting for strategies to monetize your online presence, and "The E-Code" is like the treasure map you've been seeking. The combined wisdom packed in this book comes from those who've walked the path and struck gold. It's not about overnight wealth; it's about actionable, concrete steps to turn your e-mails into a revenue-generating machine—perfect for anyone ready to take their digital hustle to the next level.
Facebook Marketing Designing Your Next Marketing Campaign - Thryft
Justin Levy | Que Pub

Facebook Marketing Designing Your Next Marketing Campaign

$42.90 $15.90 63% off

Goodreads rating: 3.25

$42.90 $15.90 63% off

59% off est. retail
Despite the confusion with the title, this book offers a fresh take on the beloved Three Little Pigs story, intertwining the classic with droll humor and a subtle message about social harmony and resourcefulness. You might find its approach to rebuilding and cooperation particularly heartwarming, and the unexpected guest adds a touch of redemptive storytelling that could resonate with readers looking for more depth in a children's tale.
Exploring Marketing Research - Thryft

Exploring Marketing Research

$38.61 $12.90 67% off

$38.61 $12.90 67% off

89% off est. retail
If you're intrigued by how technology revolutionizes data gathering and customer insights, "Exploring Marketing Research" delves into the intersections of IT and marketing in a way that's both accessible and comprehensive. Given the internet's monumental role in shaping today's marketing strategies, you'll find this read provides a deeper understanding of the evolving landscape and prepares you for the market's digital future. It's especially beneficial if you're advancing your career in marketing or spearheading initiatives that hinge on market research.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

$38.61 $10.90 72% off

Goodreads rating: 3.94

$38.61 $10.90 72% off

86% off est. retail
If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

$7.90 $3.90 51% off

$7.90 $3.90 51% off

89% off est. retail
This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

$34.90 $7.90 77% off

Goodreads rating: 3.0

$34.90 $7.90 77% off

77% off est. retail
If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Contemporary Advertising (Int'l Ed) - Thryft
William F. Arens | Mcgraw-hill Higher Education

Contemporary Advertising (Int'l Ed)

$27.90 $7.90 72% off

Goodreads rating: 3.9

$27.90 $7.90 72% off

92% off est. retail
This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

$21.90 $6.90 68% off

Goodreads rating: 3.9

$21.90 $6.90 68% off

96% off est. retail
Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
The Truth About Confident Presenting - Thryft
James O'Rourke | Ft Pr

The Truth About Confident Presenting

$8.90 $5.90 34% off

Goodreads rating: 3.05

$8.90 $5.90 34% off

88% off est. retail
If public speaking gives you butterflies, 'The Truth About Confident Presenting' could be your secret ally. Picture transforming those jitters into a poised performance. James O'Rourke demystifies the art of speaking with straightforward strategies. Imagine feeling prepared, engaging with your audience authentically, and handling even the tough crowds with grace. This book is a toolkit for anyone ready to command the room with confidence, whether you're a newcomer to public speaking or a seasoned professional looking to polish your skills.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

$19.90 $5.90 70% off

Goodreads rating: 3.79

$19.90 $5.90 70% off

94% off est. retail
The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters - Thryft
Stefan Engeseth | Marshall Cavendish International (asia)

Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters

$8.90 $3.90 56% off

Goodreads rating: 0.0

$8.90 $3.90 56% off

81% off est. retail
"Sharkonomics" dives into the fierce world of business competition with a predatory twist. If you're someone who's fascinated by nature’s raw competitiveness and wants to apply these principles to your business strategies, this book's shark-inspired insights can empower you to make bold moves and outmaneuver the competition. It's perfect for helping you think differently about market dominance and business growth.
The Medium Is The Message - And 50 Other Ridiculous Advertising Rules - Thryft

The Medium Is The Message - And 50 Other Ridiculous Advertising Rules

$10.90 $3.90 64% off

$10.90 $3.90 64% off

If you're fascinated by the bold universe of advertising, this book is a quirky treasure trove that distills the industry's beliefs and maxims into bite-sized wit. It's a perfect blend of humor and insight, offering a jaunt through ad land's peculiar landscape that'll leave you both entertained and wiser about the rules that drive this creative world.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft
Seth Godin, Donna Greiner, Theodore B. Kinni  | Crown Business

1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

$10.90 $3.90 64% off

Goodreads rating: 4.36

$10.90 $3.90 64% off

87% off est. retail
Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

$9.90 $4.90 51% off

Goodreads rating: 3.0

$9.90 $4.90 51% off

88% off est. retail
This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
Sign Gallery International - Thryft
Signs of the Times Magazine | St Media Group International Inc.

Sign Gallery International

$6.90 $3.90 43% off

Goodreads rating: 0.0

$6.90 $3.90 43% off

90% off est. retail
This book showcases over 400 color photos of award-winning signs from a prestigious design competition, and includes a diverse range of sign types. It's a great resource for anyone in the sign-making industry or those who appreciate design and creativity. The bilingual captions also make it an accessible read for Spanish and Portuguese speakers.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

$8.90 $3.90 56% off

Goodreads rating: 4.0

$8.90 $3.90 56% off

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
What to Say and How to Say It - Thryft
David Belson | Castle Books

What to Say and How to Say It

$8.68 $3.90 55% off

Goodreads rating: 4.25

$8.68 $3.90 55% off

81% off est. retail
If you're feeling a bit overwhelmed by the prospect of speaking or writing for an audience, "What to Say and How to Say It" could be a lifeline. It's not just about crafting your message—it's about the confidence to deliver it. Imagine the satisfaction of seeing your audience nod in agreement, or the pride of penning something that resonates deeply. This book could be the stepping stone to that feeling.
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
David F. D'Alessandro, Michele Owens  | Mcgraw-hill

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

$10.90 $3.90 64% off

Goodreads rating: 3.41

$10.90 $3.90 64% off

90% off est. retail
If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Hot Text: Web Writing That Works
Lisa Price, Jonathan Price  | New Riders

Hot Text: Web Writing That Works

$26.90 $17.90 33% off

Goodreads rating: 3.67

$26.90 $17.90 33% off

71% off est. retail
If you're looking to elevate your online writing skills, "Hot Text: Web Writing that Works" is a treasure trove of practical tips and examples. The approachable style of this book makes it digestible and immediately applicable for anyone who aims to produce compelling web content. Whether you're crafting marketing materials, writing articles, or curating a magnetic web presence, this book will undoubtedly refine your digital voice and strategy.
Advertising Copywriting - Thryft
Philip Ward Burton, Philip Ward Burotn  | Ntc Business Books

Advertising Copywriting

$7.90 $3.90 51% off

Goodreads rating: 3.5

$7.90 $3.90 51% off

97% off est. retail
This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.