Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.

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Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

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Feeling stuck with traditional marketing strategies? "Radical Marketing" could be an eye-opener for you, distilling the essence of how ten companies, including names like the Grateful Dead and Sam Adams, defied conventional wisdom and achieved massive success. The authors, Sam Hill and Glenn Rifkin, lay out an accessible roadmap that balances the emotional connection with customers and long-term growth, all without relying on hefty advertising budgets. This book might just inspire you to rethink your approach and potentially trigger a marketing revolution in your own business.
How to Remember Anything: Improve Your Memory and Progress Your Career - Thryft
Mark Channon | Teach Yourself

How to Remember Anything: Improve Your Memory and Progress Your Career

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Goodreads rating: 3.9

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If you often find yourself forgetting the little details or struggling to retain important information, "How to Remember Anything" could be the game changer you're seeking. It's not just about improving memory recall; it’s about changing the way you process information to enhance both your career and personal life. The practical applications Mark Channon details could simplify complexities in your day-to-day routine, giving you an edge professionally and a more rewarding personal experience.
The Healthy Company: Eight Strategies to Develop People, Productivity, and Profits - The New Manager's Guide to Corporate Health

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85% off est. retail
If you’re stepping into management, "The Healthy Company" could be your next best read. Bob Rosen shares practical advice that bridges the gap between employee satisfaction and profit growth. It's not just theory; the book is packed with real-world cases that illustrate how a healthy corporate culture can indeed drive a company's success. This could be the guide that helps you understand and implement strategies that benefit both the people and the balance sheet.
Milady's Standard Nail Technology - Thryft
Milady | Milady

Milady's Standard Nail Technology

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Goodreads rating: 4.17

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If you're aiming to refine your skills as a nail technician, this book is practically your bible. It's rich with detailed techniques and important safety protocols, an essential for anyone serious about nail care as a profession. It's considered a must-read in the industry, often used in cosmetology courses to prepare students for successful careers.
Effective Leadership: Theory, Cases, and Applications - Thryft
Ronald H Humphrey | Sage Publications, Inc

Effective Leadership: Theory, Cases, and Applications

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Goodreads rating: 4.25

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If you're aiming to refine your leadership skills or understand the varied styles and theories behind effective leadership, this book is your comprehensive guide. Its unique blend of academic insight and practical advice makes for an engaging read. The "Put it in Practice" sections are particularly helpful as they provide actionable steps for you to apply what you learn directly to your career, enhancing both your personal growth and professional development.
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail

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You're diving into the digital market, hunting for strategies to monetize your online presence, and "The E-Code" is like the treasure map you've been seeking. The combined wisdom packed in this book comes from those who've walked the path and struck gold. It's not about overnight wealth; it's about actionable, concrete steps to turn your e-mails into a revenue-generating machine—perfect for anyone ready to take their digital hustle to the next level.
Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition - Thryft

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If the idea of setting yourself apart from the competition excites you, then Alessandro Forte's "Dare to be Different" could be your playbook. Forte dives into what it takes to innovate and create a unique selling proposition, which is essential for any entrepreneur looking to carve out a niche in today's crowded marketplace. It's not just theory; it's about actionable strategies that can give you that critical edge.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft

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If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Household Gold: How to Convert Household Expenses Into Household Income and Own Your Own Life in the Process!

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If you're intrigued by the idea of making your household spending work for you rather than against you, "Household Gold" could be the savvy financial guide you need. Steve W. Price offers a fresh perspective on how to leverage what you already buy into potential income. It's a concise read brimming with actionable insights that could inspire you to rethink your spending habits and invest in your financial future.
PR 2.0 : New Media, New Tools, New Audiences - Thryft
Deirdre Breakenridge | Ft Pr

PR 2.0 : New Media, New Tools, New Audiences

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Goodreads rating: 3.43

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This book could be a great read for marketing and PR professionals who are interested in understanding and utilizing new media tools and social networking concepts. It offers practical guidance and real-world examples of how to effectively apply new media strategies to achieve results in public relations work. The book features an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. It also includes interviews with leading PR 2.0 practitioners, making it a valuable resource for anyone looking to master the newest tools and stay ahead in the ever-evolving world of public relations.
Movie Marketing: Opening the Picture and Giving It Legs
Tiiu Lukk | Silman-james Press

Movie Marketing: Opening the Picture and Giving It Legs

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Goodreads rating: 3.42

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If you're intrigued by the inner workings of film promotion or considering a dive into the industry yourself, this read is invaluable. The book pulls back the curtain on the marketing magic behind both blockbusters and indie favorites. It's a treasure trove of case studies that will arm you with knowledge from real-world campaigns and give you a nuanced understanding of what it takes to make a film shine in the marketplace.
On Creativity, Innovation, And Renewal - A Leader To Leader Guide - Thryft

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If you're someone looking to infuse creative energy into your team or company, this book could serve as your compass. The collective wisdom of esteemed leaders compacted into a quick read means you can start reinvigorating your organization without delay. It's for the innovative leader in a time crunch.
Management towards 2001 : Unlocking 10 of the Best Management Books - Thryft

Management towards 2001 : Unlocking 10 of the Best Management Books

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Recommendation: This book is a must-read for anyone interested in staying ahead in the ever-evolving world of management. With concise summaries and biographies of influential authors, it provides a comprehensive overview of the latest trends and theories. Whether you are a seasoned manager or just starting out in your career, this book will unlock valuable insights and help you navigate the complexities of the business world.
The Growth Drivers - The Definitive Guide to Transforming Marketing Capabilities

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85% off est. retail
If growth is what you're after, 'The Growth Drivers' isn't just a book; it's your roadmap to elevating your marketing game. It breaks down the essentials of what world-class marketing looks like and how it can be the force that propels your organization forward. The blend of case studies and practical tools makes it a hands-on guide that's grounded in real-world application, not just theory. With the evolving market landscape, being customer-centric isn't just an advantage but a necessity, and this book teaches you exactly how to achieve it.
Managing to Have Fun - Thryft
Matt Weinstein | Matt Weinstein

Managing to Have Fun

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Goodreads rating: 3.52

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"Managing to Have Fun" is a treasure if you're leading a team and feeling the weight of the daily grind. Matt Weinstein's perspective is refreshingly unconventional, advocating for the power of fun in the workplace to elevate spirits and productivity alike. This isn't just about occasional team-building exercises; it's a philosophy that could redefine your team's dynamics and job satisfaction. If you're open to shaking things up at work, this could be the playbook you need.
New Market Imperatives : Innovative Strategies for Today's Marketing Challenges - Thryft

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"New Market Imperatives" could be a great read for marketing managers and professionals looking to stay ahead of the curve. This book provides practical analysis of innovative strategies and trends in today's business environment, including downsizing, TQM practices, and global competition. With numerous examples and interviews with leading marketers, this book can inspire and guide readers towards successful marketing approaches in the 21st century.
Writing Treatments That Sell - How To Create And Market Your Story Ideas To The Motion Picture And TV Industry - Thryft

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"Writing Treatments That Sell" is a must-read for anyone trying to break into the film or television industry. This book offers a comprehensive guide on how to create an effective treatment for various types of productions. It includes valuable information on copyrighting original ideas and acquiring rights to stories. The book is the perfect resource for beginners and seasoned writers alike, offering a clear road map to navigate the complex landscape of Hollywood's film and television markets.
Escape From Cluelessness - A Guide For The Organizationally Challenged - Thryft

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Feeling lost in the corporate maze? "Escape From Cluelessness" could be your compass. Bolman and Deal offer a humorous and insightful journey through the perplexities of modern work life. Imagine transforming workplace woes into a more positive experience — this book might just be your stepping stone to a more fulfilling career.
The Invisible Grail: How Brands Can Use Words to Engage with Audiences - Thryft

The Invisible Grail: How Brands Can Use Words to Engage with Audiences

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If you're intrigued by the alchemy of language and branding, "The Invisible Grail" is a clarion call to revisit the potency of words. Imagine threading narratives that not just speak to but resonate with your audience, transforming mere consumers into loyal advocates. It's a cerebral journey into the heart of masterful communication—a must-read as you craft the verbal essence of your brand.
Charting The Corporate Mind - Thryft
Ronnie Lessem, Charles Hampden-Turner  | Blackwell Publishers

Charting The Corporate Mind

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Goodreads rating: 3.4

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If you're someone who's constantly looking to tackle the complex strategic decisions that today's fast-paced corporate world demands, "Charting The Corporate Mind" could serve as your thought compass. It doesn't just theorize; it provides practical learning systems backed by real-world success stories from leading companies. This could be the guide you need to navigate through business dilemmas and come out on top.
Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur - Thryft

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If you're carving your pathway in the entrepreneurial world, this book is a fascinating compass. It stitches together wisdom and unconventional thinking to navigate the often tumultuous waters of building and sustaining a business. Perfect for those who appreciate a blend of philosophical insights and pragmatic advice for real-world success.
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft

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If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.
The Business of Writing The Victoria College Lectures - Thryft

The Business of Writing The Victoria College Lectures

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Sorry! Book description for this title is not available.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

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Goodreads rating: 3.57

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"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

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Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
Powerful Evangelism For The Powerless - Thryft
C. John Miller | P & R Publishing

Powerful Evangelism For The Powerless

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Goodreads rating: 3.75

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This book is a great read for individuals who want to share their faith but feel unsure or powerless. The authors provide practical tools for effective evangelism while keeping the focus on the power of God rather than personal abilities. One of the most unique and valuable aspects of this book is the emphasis on humility in evangelism, which allows for a more genuine and authentic approach to sharing the gospel.
Who Killed Creativity? - ...And How Do We Get It Back? - Thryft
Jason Gallate, Gaia Grant, Andrew Grant  | Wiley

Who Killed Creativity? - ...And How Do We Get It Back?

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Goodreads rating: 3.33

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Recommendation: This book is a must-read for anyone who wants to boost their creativity, especially those working in organizations. It presents a unique and engaging approach to understanding and solving the decline of creativity in our society. With its '7 Rescue Strategies,' it provides practical and effective solutions to help individuals and organizations foster and promote creative thinking. The humorous and surprising narrative style of the book makes it a delightful and informative read.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft

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Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
How Stella Saved the Farm: A Tale About Making Innovation Happen
Vijay Govindarajan, Chris Trimble  | Macmillan

How Stella Saved the Farm: A Tale About Making Innovation Happen

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Goodreads rating: 3.67

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77% off est. retail
Reasons to read: - How Stella Saved the Farm is an inspiring and relatable parable about embracing change and managing innovation in difficult times. - This book offers practical lessons grounded in academic research, making it applicable to organizations of all types. - Readers will learn how to avoid common myths about innovation, build effective teams, and take their business to the next level in a fast-changing world. - The unique storytelling approach, drawing inspiration from Animal Farm and Our Iceberg is Melting, makes this book an engaging and memorable read.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

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This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
Making Your Dreams Come True - Thryft
Marcia Wieder | Harmony

Making Your Dreams Come True

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Goodreads rating: 3.66

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Marcia Wieder's "Making Your Dreams Come True" stands out as a beacon for those who seek not only to define their deepest desires but, crucially, to achieve them. If you've ever felt like your dreams are slipping away or too lofty to seize, Marcia proposes a grounded and clear-cut approach to turn those whispers of possibility into shouts of triumph. Her blend of motivational guidance with no-nonsense action plans may be the very ingredient you need to create the life you've envisioned.
Unleashing Innovation - How Whirlpool Transformed An Industry - Thryft

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89% off est. retail
This book is a must-read for anyone interested in innovation and business transformation. It provides a fascinating behind-the-scenes look at how Whirlpool, a household name, successfully reinvented itself and became a leading-edge innovator. Through the captivating storytelling of Nancy Tennant Snyder and Deborah L. Duarte, you'll discover the strategies and practices that Whirlpool employed to embed innovation throughout the entire company. It's an inspiring tale that showcases the power of innovation to drive bottom-line results and revolutionize an industry.
Effective Leadership - Thryft

Effective Leadership

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If you're on the lookout to elevate your leadership game, "Effective Leadership" could be your playbook. Ditching pure theory, this book throws you into the driver's seat, challenging you to blend concepts with action. It's like a workout for your leadership muscles, offering steps and strategies that can transform how you lead in your daily life. Whether you're a budding manager or looking to refine your skills, this book offers that hands-on approach that can make the difference.
Perfect Phrases for the Perfect Interview
Carole Martin | Mcgraw Hill

Perfect Phrases for the Perfect Interview

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Goodreads rating: 3.43

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83% off est. retail
Nailing an interview can be stressful, but 'Perfect Phrases for the Perfect Interview' could be your covert ally. Carole Martin has packed the pages with responses that help you articulate your competencies and experiences convincingly. As a career consultant, she knows what impresses hiring managers, offering you a practical toolkit to sound not just prepared, but standout. If you've struggled with phrasing in past interviews or just want to ensure your communication skills leave a lasting, positive impression, diving into this book might just be the key to unlocking your next career move.
Brand Warfare					10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft

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If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Strategies for Business and Technical Writing - Thryft

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If you're aiming to excel in the arena of business or technical writing, 'Strategies for Business and Technical Writing' is a must-read. It's like a Swiss army knife for professional writing – compact yet brimming with sharp insights. The book stands out by offering direct, seasoned advice from experts which might not only refine your writing skills but also give you that competitive edge in your workplace communications.
Inside Network Marketing - An Expert's View Into The Hidden Truths And Exploited Myths Of America's Most Misunderstood Industry - Thryft

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Curiosity about network marketing might have led you here, and Leonard W. Clements offers a backstage pass. He unpacks the intricacies of MLM compensation plans and shatters common misconceptions. This book isn't about sugarcoating the industry; it's an assurance that if you're seeking to sift myths from truths and strategic know-how from sales talk, you're on the right page. Clements' experience could be the compass you need in the MLM labyrinth.
Brain Boosters for Business Advantage : Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas - Thryft

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This book is perfect for individuals or groups seeking to enhance their problem-solving skills and productivity. It contains 101 proven idea-generators that can be utilized in various settings such as meetings, training, and innovation efforts. The major principles of creative thinking are also explained in this easy-to-read resource, making it a valuable guide for anyone looking to improve their bottom-line results. VanGundy's expertise in the field of creativity and idea generation is unmatched, making this book a must-read for anyone looking to boost their business advantage.
Contemporary Advertising (Int'l Ed) - Thryft
William F. Arens | Mcgraw-hill Higher Education

Contemporary Advertising (Int'l Ed)

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Goodreads rating: 3.9

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This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.
Organize Your Home Office: Simple Routines For Setting Up an Office At Home - Thryft

Organize Your Home Office: Simple Routines For Setting Up an Office At Home

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If the clutter on your desk is starting to resemble a mini mountain range, "Organize Your Home Office" is the sherpa you need. It breaks down organizing into bite-sized, achievable tasks, making the daunting feel doable. It's perfect for you if transforming a chaotic space into a serene productivity haven is on your to-do list.
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network - Thryft

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If you're looking to connect with your customers in a visual and dynamic way, "Pinterest Power" is the roadmap you need. It's more than just a how-to guide; it unpacks the strategic approach to Pinterest that can amplify your business’s reach and sales. Step into this visual social network with confidence and watch your brand flourish.
Innovation is Everybody's Business - Thryft
Tamara Ghandour | Nicholas Brealey

Innovation is Everybody's Business

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Goodreads rating: 0.0

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This book is a game-changer for anyone who has ever felt undervalued in their work. With powerful insights and a practical approach, Tamara Ghandour shows us that innovation is not limited to a select few, but accessible to all. By understanding our unique innovation style and using it to our advantage, we can transform ourselves into invaluable assets in any workplace. Whether you're in the C-Suite or on the frontline, this book will empower you to prove your worth and make a lasting impact through innovation. Get ready to unleash your full potential and become indispensable.
Advanced Brand Management: From Vision to Valuation
Paul Temporal | Wiley

Advanced Brand Management: From Vision to Valuation

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Goodreads rating: 3.63

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If you're aiming to master the intricate world of brand management and stay ahead in today's competitive market, "Advanced Brand Management" could become your go-to manual. Paul Temporal's guide digs deep into the tactics that top brands use to stay relevant, from stretching a brand to crafting entire architectures, paving the path from a brand's vision to its valuation.
Parting Company: How to Survive the Loss of a Job and Find Another Successfully - Thryft
William J. Morin | Harcourt

Parting Company: How to Survive the Loss of a Job and Find Another Successfully

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Goodreads rating: 3.5

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81% off est. retail
Recommendation: This book is for anyone who has recently lost their job and is feeling overwhelmed and uncertain about the future. "Parting Company" provides practical advice and guidance on how to transform a job loss into a positive opportunity for personal and professional growth. Through real-life experiences and thought-provoking exercises, it empowers readers to take control of their situation, explore creative career options, market themselves effectively, and find contentment in their career. It is an invaluable resource for navigating the uncertainty of a fluctuating job market and finding a new path that aligns with one's goals and aspirations.
Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities - Thryft

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If you're looking to elevate your media savviness and become an adept spokesperson for your business or organization, "Face the Media" could be your go-to manual. It's not just about grabbing the spotlight; it's about shining when you do. Judith Byrne breaks down complex media dynamics into manageable strategies, making you a more confident and effective communicator.
Foundations of Marketing - Thryft

Foundations of Marketing

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Goodreads rating: 3.7

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92% off est. retail
"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
Interviewing: A Guide for Journalists and Writers
Gail Sedorkin, Judy McGregor  | Allen & Unwin

Interviewing: A Guide for Journalists and Writers

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Goodreads rating: 3.43

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If you're looking to sharpen your journalistic skills, particularly in interviewing, this book is like having a mentor guide you through the process. Whether you struggle with preparation or adapting on the fly, Sedorkin and McGregor offer practical, step-by-step strategies that make the most of both "soft" and "hard" interview scenarios. It's essential for elevating your ability to capture compelling stories.
Chess Not Checkers: Elevate Your Leadership Game - Thryft

Chess Not Checkers: Elevate Your Leadership Game

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If you've found yourself at the helm of a growing organization and feel like your usual approach isn't coping with the complexity, "Chess Not Checkers" could be a game-changer for you. Mark Miller's storytelling approach makes the lessons memorable, and the chess metaphor will challenge you to think several moves ahead, just as a great leader should. The strategies outlined could help shift your mindset from reactive to strategic, potentially transforming your leadership style and your organization's performance.
How to Manage: The Art of Making Things Happen - Thryft
Jo Owen | Prentice Hall

How to Manage: The Art of Making Things Happen

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Goodreads rating: 3.91

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"How to Manage" delivers a comprehensive playbook for anyone stepping into a management role or those already navigating it. Its conversational approach unpacks complex ideas into digestible steps, offering a bridge between management theory and the messier realities of leadership. It's like having a mentor at your fingertips, guiding you through every challenge with wisdom and wit. Perfect if you want to lead effectively without wading through dense academic jargon.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft

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Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.