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Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

by David F. D'Alessandro, Michele Owens
$10.90 Now $5.90 Save 46%
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft

Strategic guide to building powerful, lasting brands.

If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

by David F. D'Alessandro, Michele Owens
$10.90 Now $5.90 Save 46%
ISBN: 9780071362931
Authors: David F. D'Alessandro, Michele Owens
Publisher: McGraw-Hill
Date of Publication: 2001-03-08
Format: Hardcover
Related Collections: Business, Personal Development, Creative Nonfiction
Related Topics: Communication, Entrepreneurship, Personal Development, Productivity, Management, Leadership, Self Help, Business
Goodreads rating: 3.41
(rated by 158 readers)

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Description

Powerful lessons on how to build and sustain your own "killer brand" Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market. At the same time, he creates an entertaining picture of the marketing business with anecdotes that convey a keen sense of the absurdities of corporate life, balanced by a tremendous respect for the consumer. This tough-minded, funny, and refreshingly candid book gives you a proven roadmap for marketing success as you *Why every business needs a good brand to compete*Why consumers need good brands as much as good brands need them*Why sycophancy from the agency and meddling from inside the company will sink your campaign every time*About how to avoid being taken, and how to make the investment pay for your brand*Why it's as important to market your brand to your employees as it is to your customers*Why every business decision should be filtered through the prism of the brand
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Strategic guide to building powerful, lasting brands.

If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.