Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Public Relations Techniques - Thryft
Todd Hunt, James E. Grunig

Public Relations Techniques

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Public Relations Techniques is a must-read for anyone interested in public relations. The book takes a comprehensive, theory-first approach, which provides an overview before diving into individual elements. The inclusion of new technologies in PR campaigns is particularly impressive. Boxed case studies introducing how campaigns are actually executed are an excellent addition. With the help of checklists at each stage, students can examine their practices and work on the how, when, and why of PR.

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Public Relations Writing and Media Techniques : International Edition - Thryft
Wilcox

Public Relations Writing and Media Techniques : International Edition

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This book is a valuable resource for anyone in the field of public relations. With real-world examples and step-by-step procedures, readers can learn how to reach various audiences through traditional and social media. The book emphasizes the importance of writing, producing, and distributing effective PR materials.

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Say It Like Obama and Win!					The Power of Speaking With Purpose and Vision - Thryft
Shel Leanne

Say It Like Obama and Win! The Power of Speaking With Purpose and Vision

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If you admire how Obama captivates audiences, you'll find this book illuminating. It deconstructs the former president's speaking style, providing you with tools to communicate with similar grace and effectiveness. Learn the art of persuasion and inspiring others, harnessing the skill of powerful storytelling for your own speeches and presentations.

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Communicating in Professional Contexts - Thryft
H.L. Goodall Jr.

Communicating in Professional Contexts

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This book would be great for anyone looking to improve their communication skills in a professional setting. The CCCD model provides a structured approach to building presentation competencies while the use of technology helps to integrate modern communication methods. The theoretical foundation provides a deeper understanding of organizational communication that can be applied in various workplaces. Users would appreciate the engaging narrative style that makes learning enjoyable.

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Motivate Like A CEO: Communicate Your Strategic Vision And Inspire People To Act! - Thryft
Suzanne Bates

Motivate Like A CEO: Communicate Your Strategic Vision And Inspire People To Act!

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This book is a great read for anyone who is in a leadership position or looking to get there. It breaks down the process of motivating and inspiring yourself first before others. The book provides useful advice on how to translate simple, effective concepts into brilliant execution. With real-world examples of leaders who transformed their organizations, readers will learn how to inspire people to embrace and share their vision, overcome tough situations, turn challenges into opportunities, and get their team engaged to track real results. The book is a valuable resource for creating a happier and more united team while significantly improving bottom-line results.

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Eco Design : Environmentally Sound Packaging and Graphic Design - Thryft
Laura et al Herrmann

Eco Design : Environmentally Sound Packaging and Graphic Design

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If you're keen on where creativity meets sustainability, "Eco Design" by Richard Roat could become your new reference book. It's a compact but insightful resource on how to reconcile aesthetics and environmental responsibility in packaging and design. Diving into this book, you'll gain inspiration and practical knowledge that could transform how you approach design projects.

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The Ultimate Business Presentation Book - Thryft
Andrew Leigh

The Ultimate Business Presentation Book

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This book is an excellent resource for anyone looking to improve their public speaking skills. Author Andrew Leigh presents practical tips and techniques in simple language. The extensive A-Z resource on presentation skills makes this book a valuable reference tool to keep on hand.

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Building an Intranet For Dummies - Thryft
John W. Fronckowiak

Building an Intranet For Dummies

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This guide is perfect for business owners or managers who want to streamline communication and increase efficiency within their company. With clear instructions and a focus on essential technologies, Building an Intranet For Dummies is an easy-to-follow resource for creating an effective intranet system. Users can expect to learn how to improve corporate communications and create a better workflow overall.

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Competitive Branding: Winning in the Market Place With Value-Added Brands
Torsten H. Nilson

Competitive Branding: Winning in the Market Place With Value-Added Brands

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If you're aiming to make your mark in the market, "Competitive Branding" could be your guidebook. Torsten H. Nilson offers not just in-depth analysis and methodologies but also practical advice on brand building that has stood the test of time. It's for professionals hungry for strategic insight on branding in a competitive landscape. This isn't just theory; it's actionable wisdom that covers everything from concept to execution. Whether you're a marketer, an entrepreneur, or a branding specialist, you'll find its examples inspiring and its advice sound.

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Understanding the Business Environment: Inside and Outside the Organisation - Thryft
Claire Capon

Understanding the Business Environment: Inside and Outside the Organisation

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If you're diving into the world of business studies, Capon's book could be your ideal starting block. It frames the complexities of organizational environments in a way that's accessible yet thorough, perfect for grounding your understanding in both theory and practice. Whether you're a student or an emerging professional, you'll find it packed with insights that will help you navigate the intricacies of the business world.

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"Express To Impress" - How To Enthrall, Entertain And Engage Any Audience - Thryft

"Express To Impress" - How To Enthrall, Entertain And Engage Any Audience

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Author: Darren Tay
Publisher: Public Speaking Academy
Publication Date: 2012

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Moving Mountains: Lessons in Leadership and Logistics from the Gulf War - Thryft
Jeffrey L. Cruikshank, William G. Pagonis

Moving Mountains: Lessons in Leadership and Logistics from the Gulf War

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If you're fascinated by the combination of military strategy and the often-overlooked aspect of logistics, "Moving Mountains" might be the book for you. It provides a captivating first-hand account which could give you not just a history lesson, but also a masterclass in leadership and efficiency under pressure. General William G. Pagonis's insights could be especially invaluable if you're interested in management or just love learning about the behind-the-scenes of historical events.

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Organizational Behavior : Emerging Realities for the Workplace Revolution - Thryft
Steven L. McShane, Mary Ann Von Glinow

Organizational Behavior : Emerging Realities for the Workplace Revolution

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If you're intrigued by how individual behavior shapes organizational success, McShane and Von Glinow's book could be your North Star. Picture yourself flipping through pages that breathe life into organizational behavior theories with vivid stories and real scenarios that span the globe. It's not just a ticket to understanding the nuts and bolts of OB; it's a window into applying these concepts to the ever-evolving workplace, whether you're at the helm or part of the crew.

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Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media - Thryft
Ronald D. Smith

Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media

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This book is a must-read for anyone looking to develop their public relations writing skills. It offers practical tips and exercises to enhance your writing, with a focus on ethical and legal issues. The comprehensive list of writing formats and styles, updated to reflect modern technology, makes it an indispensable resource for anyone seeking to enter or advance in the field. Readers will appreciate the straightforward language, realistic examples, and integrated communication approach that makes this book a standout in the field.

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Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney

Intercultural Business Communication

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This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.

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Digital Strategies for Powerful Corporate Communications - Thryft
Paul A. Argenti, Courtney M. Barnes, Courtney Barnes

Digital Strategies for Powerful Corporate Communications

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This book is an essential guide for businesses seeking to modernize their communication strategies and harness the power of the digital world to engage with stakeholders. Using case studies from major corporations, the authors provide a practical framework for building transparent, authentic engagement with employees, customers, and investors. The book outlines the steps to build a culture of engagement and transparency, manage internal communications, recruit and retain top talent, and develop effective messages that resonate with customers and investors. If you're looking to stay ahead of the curve in the digital age, this is a must-read.

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One Show 25 - Thryft
The One Club

One Show 25

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If you're keen on advertising or creative design, "One Show 25" is a treasure trove that can't be missed. Imagine flipping through vibrant, artistic pages filled with award-winning campaigns that have left their mark on the industry – it’s like a masterclass in what makes advertising tick. This volume will not only reveal the trends shaping the market but also spark that creative flame within you.

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Business Research Methods - Thryft

Business Research Methods

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If you're delving into the realm of business research, this book offers comprehensive insights that will ground you in essential methodologies. The section on questionnaire design is particularly detailed, making it invaluable for creating effective research tools. Its solid theoretical foundation and practical approach can enhance the rigor and relevance of your research projects.

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Practical Media Relations - Thryft
Judith Ridgway

Practical Media Relations

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Practical Media Relations by Judith Ridgway is a must-read for anyone interested in mastering media relations. The book not only covers traditional techniques such as press releases and interviews but also delves into electronic communication such as computers and scanners. With practical tips and comprehensive checklists, this revised edition is a valuable guide for students and practitioners alike. Users would appreciate the real-life examples given by the author, making the book more relatable and easy to understand.

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Publicity & Media Relations Checklists - Thryft
David R. Yale

Publicity & Media Relations Checklists

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This book could be a great read for individuals working in the field of publicity and media relations. It is a comprehensive guide that covers every major aspect of the field in a user-friendly format. The checklists in the book are cross-referenced so that all the bases are covered, and they can be used for every publicity effort. The book is an excellent resource not only for newcomers but also for veterans in the field.

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Speaker's Lifetime Library - Thryft
Thelma Spinrad, Leonard Spinrad, Anistatia R. Miller

Speaker's Lifetime Library

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Whether you're a seasoned orator or newly stepping onto the podium, the Speaker's Lifetime Library is your treasure trove of inspiration. It's meticulously organized to help you find just the right words for any occasion. A resource that grows with you, it could become as essential to your public speaking as your own voice.

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Negotiation: Readings, Exercises and Cases Readings, Exercises and Cases - Thryft
Roy J. Lewicki

Negotiation: Readings, Exercises and Cases Readings, Exercises and Cases

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If you're looking to sharpen your negotiation skills, this book combines theory with practical applications that can really make a difference in your professional and personal life. Packed with exercises and real-world cases, it offers a comprehensive look at negotiation strategies and tactics. Whether for business courses or self-improvement, this book helps you practice and refine your negotiation techniques.

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Wordcraft : The Art of Turning Little Words Into Big Business - Thryft
Alex Frankel

Wordcraft : The Art of Turning Little Words Into Big Business

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Wordcraft provides insights on the literary aspects of brand creation, revealing the stories behind some of the most recognizable brands such as Viagra and IBM's "e-business". Alex Frankel offers a unique insider's perspective on the professional naming marketing strategy and how it influences consumer behavior across various markets. This book is highly recommended for marketing professionals, entrepreneurs and those interested in learning about successful brand creation.

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Dealbreakers and Breakthroughs: The Ten Most Common and Costly Negotiation Mistakes and How to Overcome Them - Thryft
John Ilich

Dealbreakers and Breakthroughs: The Ten Most Common and Costly Negotiation Mistakes and How to Overcome Them

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This book is a must-read for anyone navigating negotiations, whether in business or personal relationships. It offers practical guidance and insights on how to identify and steer clear of the most common and expensive negotiation errors. With its straightforward approach, it equips readers with the tools they need to negotiate effectively and achieve favorable outcomes. By highlighting the strategies to overcome dealbreakers, this book empowers readers to make breakthroughs in their negotiations and secure successful deals.

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Write It Now! - A Timesaving Guide To Writing Better Proposals, Memos, Letters, And More - Thryft
William C. Paxson

Write It Now! - A Timesaving Guide To Writing Better Proposals, Memos, Letters, And More

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Tells how to organize one's notes, describes the requirements of reports, minutes, critiques, analyses, policy directives, and instructions, and shares sample formats

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Deconstructing Public Relations : Public Relations Criticism - Thryft

Deconstructing Public Relations : Public Relations Criticism

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This book is a valuable resource for PR scholars and students who are interested in a critical analysis of public relations practice. Through the use of case studies, the author demonstrates how a cultural studies approach can be applied to deconstruct and analyze PR campaigns. The book offers a fresh perspective on the often-misunderstood field of PR and encourages readers to think critically about its role in society.

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The Big Book of Business Cards - Thryft
David E. Carter

The Big Book of Business Cards

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The Big Book of Business Cards is an excellent resource for professionals, business owners and entrepreneurs looking for inspiration in creating effective and attractive business cards. With over 2,500 designs, this book showcases a diverse range of business card designs that can cater to every taste and type of business. The detailed information provided in the book makes it a time-saving tool for those looking to brand a company or product effectively. Users can expect to enjoy the beautiful visual gallery in this book, while also benefiting from the valuable insights and tips it provides.

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Deconstructing Logo Design: 300+ International Logos Analysed and Explained - Thryft
Matthew Healey

Deconstructing Logo Design: 300+ International Logos Analysed and Explained

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This book is a treasure trove for aspiring and professional designers alike, offering a behind-the-scenes look at what makes a logo not just good, but great. It’s like sitting down with a seasoned expert who walks you through the nuances of brand storytelling through logos. If you've ever wondered why a logo sticks in your mind or how it can so succinctly encapsulate a brand's essence, you'll find this book both enlightening and practical.

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Confident Conversations - Thryft

Confident Conversations

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This book would be a great read for anyone who struggles with communicating their business idea effectively. With its innovative approach of using tough questions as conversation starters, Confident Conversations helps you overcome hesitation and stumble to become a more confident and persuasive communicator. Discover how to converse authentically and effortlessly about your business, leaving a lasting impression on your audience.

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Work08 - Thryft
Campaign Brief

Work08

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Work08 could be a great read for those who are interested in improving their work productivity and overall performance. This book covers tips and strategies on how to streamline your work process and maximize efficiency. The most unique feature of this book is its practicality and applicability in real-life work scenarios. Readers can expect to see tangible improvements in their work performance after implementing the strategies presented in this book.

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Brand Identity Now! - Thryft
Julius Wiedemann

Brand Identity Now!

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If you're knee-deep in branding or simply have a fascination for the alchemy of logos and imagery, "Brand Identity Now!" can be a mesmerizing tome. Through its case studies, you'll get a peek at the creatives' battlefield, where branding makes kings or falls from grace. Imagine being privy to the thought processes behind campaigns like Obama '08 or the pulse of the world's top design firms. This book might just redefine how you see the brands around you.

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Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon

Consumer Behavior: Buying, Having, and Being

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If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.

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Public Relations for Your Business - Thryft

Public Relations for Your Business

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This book provides a comprehensive guide to public relations, including dealing with the media, establishing a corporate identity, and integrating PR into a budget. It also offers advice on setting up a PR department or hiring a consultant. A useful resource for any growing business looking to enhance their PR efforts.

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The Business of Writing The Victoria College Lectures - Thryft

The Business of Writing The Victoria College Lectures

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Sorry! Book description for this title is not available.

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One Show 2009 - Thryft
One Club

One Show 2009

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If advertising and design captivate you, 'One Show 2009' deserves a spot on your shelf. It's a comprehensive treasure trove that reveals the pinnacle of creativity in the industry for that year. Imagine immersing yourself in the crème de la crème of ad campaigns, web designs, and product design, all in one beautifully packaged set. It's both a source of inspiration and a benchmark for professionals and enthusiasts alike.

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Strategies for Business and Technical Writing - Thryft
Kevin J. Harty

Strategies for Business and Technical Writing

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If you're aiming to excel in the arena of business or technical writing, 'Strategies for Business and Technical Writing' is a must-read. It's like a Swiss army knife for professional writing – compact yet brimming with sharp insights. The book stands out by offering direct, seasoned advice from experts which might not only refine your writing skills but also give you that competitive edge in your workplace communications.

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Inside Out: Microsoft-In Our Own Words - Thryft
Microsoft Corporation

Inside Out: Microsoft-In Our Own Words

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If you're fascinated by tech giants and pioneering minds like those of Bill Gates and Steve Ballmer, "Inside Out: Microsoft-In Our Own Words" could offer you an authentic peek behind Microsoft's curtain. Imagine walking through a gallery of stories and snapshots that encapsulate its cultural and managerial ethos, all while exploring the battles and alliances that have shaped the tech world. This book promises such a tour for anyone intrigued by industry-shaping corporate sagas.

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Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau

Marketing Research (Int'l Ed)

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Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.

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Business Journey to the East - Thryft
Fred Combe, Chow-Hou Wee

Business Journey to the East

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The book offers practical insights into the business culture of Asia and how to navigate the challenges of doing business there. It also offers a fresh perspective on the need for a new business approach that blends the best of Asian and Western strategy, providing case studies, anecdotes, and historical and cultural context to support the argument. Recommended for anyone looking to expand their business into Asia or interested in learning more about global business strategy.

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The One Minute Meeting: How to Speak Without Fear, Inspire any Audience, and Conduct Time-Effective Meetings - Thryft
Omar Periu

The One Minute Meeting: How to Speak Without Fear, Inspire any Audience, and Conduct Time-Effective Meetings

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This book is perfect for those who struggle with public speaking and want to learn how to conduct meetings efficiently and effectively. The book provides practical tips and techniques to overcome fear and inspire any audience. The author’s one minute meeting technique is a unique and distinguishing feature that can help busy professionals save time and achieve better meeting outcomes.

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Seeing Yourself as Others Do: Authentic Executive Presence at Any Stage of Your Career - Thryft
Thomas Mungavan

Seeing Yourself as Others Do: Authentic Executive Presence at Any Stage of Your Career

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If you're hoping to step up your career game, this book is like having a personal coach in your pocket. The authors' experience shines through, offering actionable insights that could shift the way you're perceived at work. By revealing what others see but you might miss, it can be a game changer for your professional image and influence.

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Intercultural Business Communication - Thryft
Lillian H. Chaney

Intercultural Business Communication

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This book is perfect for business professionals and managers who want to learn how to effectively communicate in a cross-cultural setting. The book provides practical tips on conducting negotiations across different countries, writing business letters in different societies, and other important information on intercultural communication. Readers will appreciate the straightforward and concise writing style, as well as the practical advice that can be applied in real-life business situations.

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How to Sell Yourself Using Leadership, Likability, and Luck to Succeed
Arch Lustberg

How to Sell Yourself Using Leadership, Likability, and Luck to Succeed

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If you've ever felt your ideas deserve better recognition or struggled with making a lasting impression, "How to Sell Yourself" is your kind of book. Arch Lustberg's approach demystifies charisma, transforming it from a mysterious trait to a skill you can develop and use in daily life, whether it's at work or in personal relationships. Applying Lustberg's practical advice could be the game-changer for how you connect with people.

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Sales Prospecting for Dummies
New
Tom Hopkins

Sales Prospecting for Dummies

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If you're feeling uncertain about how to expand your client base, "Sales Prospecting for Dummies" is like a trusted mentor taking you by the hand. It's not just about finding leads; it's about connecting with people in meaningful ways and turning those connections into sales. Tom Hopkins’ expertise shines as he equips you with the tools to confidently approach potential clients, hone your persuasive communication, and leverage every opportunity into success. It's an invaluable companion for anyone in sales seeking to overcome hurdles and skyrocket their prospecting results.

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The First Move: A Negotiator's Companion
New
Aurelien Colson, Alain Lempereur, Michele Pekar

The First Move: A Negotiator's Companion

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If you're someone who negotiates regularly and feels there's room for improvement, "The First Move: A Negotiator's Companion" could be a game-changer for you. The book offers a fresh perspective combining the best of different global approaches to negotiation. By adopting even a fraction of the strategies outlined, you're bound to become more responsive to your clients' needs, helping you to close deals more effectively and with a greater sense of responsibility. This isn't just about business success; it's about transforming your interactions in a way that yields positive, professional relationships.

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Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent

Money Talks: The 2500 Greatest Business

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This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.

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Dictionary of Business Terms - Thryft

Dictionary of Business Terms

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This Dictionary of Business Terms is a must-have for anyone involved in the world of business. With over 7,500 up-to-date definitions, this comprehensive guide provides a quick and easy way to grasp the complex language of the corporate world. From accounting to marketing, finance to management, this book covers it all. Not only does it give clear definitions, but it also provides examples, illustrations, and cross-references to help you understand the nuances of each term. Whether you're a novice or an experienced executive, this dictionary will be your go-to resource for navigating the intricate world of business.

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European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners - Thryft
Mary Murray Bosrock

European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners

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If you're looking to engage with European businesses, this guide is indispensable. Mary Bosrock has put together a comprehensive resource that will save you from making faux pas and help you make a good impression, whether you're dining in Italy or negotiating in Norway. Understanding the subtle cultural nuances can make all the difference in successful business dealings, and this book acts as your personal cultural advisor.

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Branding - The Power Of Market Identity - Thryft
David E. Carter

Branding - The Power Of Market Identity

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This book is a comprehensive guide on creating and managing corporate or brand identity programs. It covers the latest trends and techniques in branding and provides insights into building strong brand identities. If you're a marketer, entrepreneur, or involved in branding, this book is an excellent resource to maximize your brand's power and impact. It offers practical advice, real-life case studies, and examples from leading brands that make it a must-read for anyone looking to build and strengthen their brand.

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Sams Teach Yourself Facebook in 10 Minutes - Thryft
Sherry Willard Kinkoph Gunter

Sams Teach Yourself Facebook in 10 Minutes

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If you've ever felt lost navigating Facebook or wanted to get up to speed quickly, this book is for you. It's the perfect crash course in Facebook usage. Each 10-minute lesson builds on the last, making social media feel less overwhelming. Great for social media beginners or those needing a quick refresher.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.