Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Wayne A. Conaway, Terri Morrison

Kiss, Bow, Or Shake Hands : The Bestselling Guide to Doing Business in More Than 60 Countries

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This book is a perfect pick for anyone who is involved in international business dealings. With over sixty country profiles, the book provides readers with valuable insights into the practices, customs, and philosophies of different cultures. The book helps readers understand how to handle common business interactions with grace, respect, and appreciation. It is an authoritative, comprehensive guide to proper international business protocol that offers practical advice and tips to master global business etiquette. It is highly recommended for business professionals, executives, and travelers who wish to do business in other countries successfully.

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Chris J. Anderson

TED Talks - The Official TED Guide to Public Speaking

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In the New York Times-bestseller Ted Talks Chris Anderson, head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert.Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'.Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.

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Dan Heath, Chip Heath

Made to Stick : Why Some Ideas Survive and Others Die

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If you're looking to elevate your message or simply understand why certain things catch on while others fizzle out, "Made to Stick" is a treasure trove of insights. You'll enjoy the Heaths' lively storytelling as they dissect real-world examples, giving you a toolkit to make your next idea unforgettable. Whether you're marketing, teaching, or trying to inspire change, this book could shift how you share your message with the world.

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Akash Karia

TED Talks Storytelling : 23 Storytelling Techniques from the Best TED Talks

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Recommendation: Hey there! If you want to take your presentations to the next level, "TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks" is a must-read for you. This book reveals the secret behind delivering a great TED talk - storytelling. By studying over 200 TED talks, the author discovered that stories were the common thread among all the captivating talks. Packed with case studies and practical tips, this short but powerful guide will teach you how to inject life into your presentations and keep your audience mesmerized. Get ready to leave a lasting impression and connect with your listeners on a whole new level!

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Erin Meyer

The Culture Map : Decoding How People Think, Lead, and Get Things Done Across Cultures

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If you work on an international scale, "The Culture Map" is a must-read. Erin Meyer's field-tested model provides practical and smart advice for navigating cultural differences in the workplace. The book's unique feature is its combination of an analytical framework and actionable advice that will help you succeed in a global world. This book is a great way to learn about how cultural differences impact business and provides a great guide on how to navigate it to your advantage.

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Dan T. Cathy, Tim Elmore

Generation Iy

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This book is an eye-opener for parents, teachers, coaches, and youth pastors seeking to understand the unique perspective of the younger generation today. Dr. Tim Elmore provides practical strategies to guide, engage, and equip the "i" generation for real success in the real world. This book is a must-read for anyone who wants to transform the way they relate to and guide the younger generation.

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Dale Carnegie

How to Win Friends and Influence People

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This book could be a good read for someone who wants to learn how to effectively communicate and interact with people to build relationships and achieve goals. The author provides practical advice and real-life examples to help readers understand how to handle different situations with grace and confidence. Readers will find this book valuable if they are looking to improve their social skills, network, or succeed in business.

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Kurt W. Mortensen, Robert G. Allen

Maximum Influence : The 12 Universal Laws of Power Persuasion

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Maximum Influence provides a comprehensive guide to mastering persuasion skills through 12 laws that the author has studied by observing and analyzing successful influencers. The book includes case studies and practical techniques to help anyone develop their influence and persuasion abilities. Readers could benefit from learning about the actual skills that master influencers use instead of thinking about persuasion as something unobtainable.

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Allan Pease

Questions are the Answers

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This book is perfect for anyone looking to enhance their networking skills. Pease's techniques show you how to build your business and achieve the income you've always dreamed of. What sets this book apart is its emphasis on the power of asking questions, which is a unique and effective approach to networking. Users will walk away with practical strategies they can immediately apply to their business.

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Carmine Gallo

The Storyteller's Secret : How TED Speakers and Inspirational Leaders Turn Their Passion into Performance

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How did an American immigrant without a college education go from Venice Beach t-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics? They told brilliant stories. Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever. In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionise the way people think and spur them to chase their dreams. Isn't it time you shared yours?

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Jerry Weissman

In the Line of Fire : How to Handle Tough Questions...When It Counts

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In the Line of Fire is recommended for individuals who want to learn how to handle tough questions, whether in presentations, interviews, or daily interactions. The author, Jerry Weissman, draws from his extensive experience in coaching executives to provide practical advice and strategies for responding confidently to challenging questions. What makes this book unique is its focus on the entire exchange between the questioner, the audience, and oneself, rather than just the answer. Readers will benefit from Weissman's examples and insights, which are applicable in various contexts and can help them avoid common pitfalls of defensive or evasive responses. Overall, this book is a must-read for anyone who wants to communicate effectively and build credibility in high-pressure situations.

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Daniel Goleman, James O'Toole, Warren Bennis

Transparency : How Leaders Create a Culture of Candor

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Recommendation: - This book is a must-read for leaders who want to create a culture of honesty and openness within their organizations. With valuable insights from renowned leadership experts, Warren G. Bennis, Daniel Goleman, and James O'Toole, "Transparency" explores the barriers to transparency and provides practical strategies for achieving it. By understanding how information flows within an organization and the value of candor, leaders can unlock the power of transparent leadership and drive positive change.

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Devora Zack

Networking for People Who Hate Networking: A Field Guide for Introverts, the Overwhelmed, and the Underconnected

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This book is a great read for individuals who feel uncomfortable in social situations but still want to network and build connections. It offers a refreshing perspective on traditional networking techniques and provides practical advice to help readers leverage their natural strengths to create meaningful connections. The book's unique feature is that it acknowledges that not everyone is naturally outgoing or extroverted and offers alternative networking solutions that work for all personality types. Overall, this is a must-read for anyone looking to build their professional network and improve their networking skills.

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Carmine Gallo

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

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This book is a must-read for anyone looking to improve their presentation skills. With the guidance of Carmine Gallo, a communications expert, you will learn the secrets behind Steve Jobs's legendary presentations. The book breaks down Jobs's techniques into 18 easily digestible "scenes," offering practical examples and proven strategies for creating engaging and compelling presentations. Whether you're a novice or an experienced speaker, this book will help you captivate your audience and leave a lasting impression. Get ready to wow your audience the Steve Jobs way!

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Krishnamurthy Sriramesh

Public Relations in Asia : An Anthology : An anthology

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Public Relations in Asia provides a comprehensive overview of how public relations (PR) works in ten Asian countries. Each chapter provides insights into the unique cultural, political, economic, and media landscapes of these countries, and how they impact PR practices. This book is a must-read for communications professionals looking to operate in Asia.

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Rick Kirschner, Rick Brinkman

Dealing with People You Can't Stand: How to Bring Out the Best in People at Their Worst

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If you've ever found yourself dreading interactions with certain challenging individuals either at your workplace or in social settings, this book is for you. It's like a guidebook that teaches you the art of engaging constructively with those whose behavior might otherwise derail your day. Think of it as your personal toolbox for maintaining harmony and turning potential conflicts into productive encounters.

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John C. Maxwell

Everyone Communicates, Few Connect

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If you're looking to enhance your personal or professional relationships, "Everyone Communicates, Few Connect" could be just what you need. John Maxwell doesn't just preach about the importance of connecting with others; he provides practical strategies to actually do it. The book breaks down the complexity of communication into relatable principles, making it an accessible read that could potentially transform the way you interact with the world around you. Whether you're a leader, a team member, or simply looking to improve your interpersonal skills, Maxwell's insights are as actionable as they are enlightening.

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Randall E. Stross

Bulls in the China Shop #

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Bulls in the China Shop would be a great read for anyone interested in business and international relations. The book offers an engaging account of cultural and political blunders made by American businesses venturing into China over the past two decades. If you are curious about the challenges posed by introducing capitalism into China's socialist society, or if you are simply interested in trade between the two nations, this book is for you.

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Deke McClelland, Louis Fishauf, Russell Preston Brown

Adobe Master Class : Design Invitational

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Adobe Master Class: Design Invitational could be an excellent read for graphic artists, designers and anyone who wants to improve their skills with Adobe products. The book offers readers an inside look at the design processes of some of the industry's leading graphic artists, and presents their work in stunning galleries. Additionally, the author, Deke McClelland, provides practical advice and tips for readers to apply to their own design work, helping them to improve and develop their own unique design style.

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Joseph M. Zappala

Public Relations Writing Worktext : A Practical Guide for the Profession

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Public Relations Writing Worktext is an outstanding textbook that prepares readers for professional public relations writing. The book's practical approach provides readers with fundamental knowledge of writing and a brief overview of public relations. This textbook helps professionals with writing formats and skills like advocacy writing, newsletters, crisis planning, and online communication. Further, it offers lots of examples and exercises for improving writing skills. This worktext is highly recommended for those seeking a career in public relations and for PR professionals looking to develop their writing abilities.

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Stephen Manallack

You Can Communicate - PR Secrets For Personal Success

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This practical guide teaches communication strategies and techniques used by successful corporations. It provides insights into overcoming communication barriers, crafting effective speeches, and gaining influence through negotiations. With this book, you'll gain access to the secrets of professional public relations consultants, and learn new ways to boost your personal success.

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Steven Cohen

Negotiate Your Way to Success

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"Negotiate Your Way to Success" is a practical guide that teaches you how to negotiate any kind of business deal effectively. Steven Cohen presents 24 powerful strategies that cater to each negotiator's "hot button" issues. This guide offers step-by-step instruction on how to identify and address concerns so that everyone involved is content with the final outcome. The book offers tips on negotiating in cross-cultural situations, dealing with emotions, and active listening techniques. Cohen also helps you understand when to walk away from a negotiation, making this a must-read for anyone serious about upgrading their negotiation skills.

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Phyllis Mindell

A Womens Guide to the Language of Sucess

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This book is a must-read for female professionals who want to step up their communication game. Mindell offers practical advice on how to communicate more effectively in the workplace, including shedding weak language and gestures. Readers will appreciate the clear and actionable tips and gain confidence in their ability to command respect and be taken seriously.

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Tiiu Lukk

Movie Marketing : Opening the Picture and Giving it Legs

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"Movie Marketing: Opening the Picture and Giving it Legs" can be a valuable resource for independent filmmakers and individuals looking to work in film distribution and marketing. The book offers a comprehensive tour of the various marketing strategies used for films across genres, budgets, and target audiences. It features insights from marketers, distributors, and even filmmakers themselves. The book also covers areas such as merchandising, promotions, and creating trailers. With case studies of films like Pulp Fiction, Hoop Dreams, and Goldeneye, readers can gain a solid understanding of successful movie marketing.

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Renee Foong Ling Lee

Art Hats In Renaissance City: Reflections & Aspirations Of Four Generations Of Art Personalities

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This book would be a good read for someone who is curious about the journey of Singapore's art scene. Through personal reflections and aspirations, it provides an authentic voice of those who have shaped the cultural landscape of the city. It not only showcases the diversity of creative industries but also highlights the crucial role of heritage development in Singapore's artistic evolution. Whether you are an art enthusiast or simply interested in understanding the transformation of a city through art, this anthology offers valuable insights and real-life experiences that will leave you inspired.

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Gordon Wells

The Craft of Writing Articles

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The Craft of Writing Articles by Gordon Wells is a must-read for writers who want to learn the ins and outs of crafting compelling articles. Wells draws from his vast experience as an author of over forty non-fiction books to provide practical guidance on finding topics, researching, and structuring your work. This book serves as an excellent guide for writers looking to hone their craft and produce high-quality work that will be well-received by readers.

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Charlotte Fiell, Peter Fiell

Design for the 21st Century

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Recommendation: - If you're inspired by the latest trends and want to stay ahead of the design curve, "Design for the 21st Century" is a must-read. Packed with insights from influential designers, this book offers a sneak peek into the future of cutting-edge design across various industries. From furniture to electronics, you'll discover the most innovative and trendsetting creations that will shape the aesthetic of the 21st century. Don't miss your chance to be inspired by the visionaries shaping our future.

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Michael J. Wolf

The Entertainment Economy

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"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."

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Rick Kirschner, Rick Brinkman

Dealing with Difficult People

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Dealing with Difficult People could be a good read for individuals struggling to manage difficult individuals in their personal or professional life. The authors use their expertise to provide specific strategies and actions to help readers understand difficult people, recognize why they act the way they do, and influence them to change their behavior. The book's unique and distinctive feature is the ten most unwanted behaviors and how to deal with them using essential skills of blending and redirecting. Overall, readers can expect to gain confidence and tact when managing challenging personalities.

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Be A People Person - Effective Leadership Through Interpersonal Relationships

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Recommended because this book is a timeless classic on how to develop one's interpersonal skills and become a people person, which is essential for effective leadership. The author, John C. Maxwell, offers practical advice on how to improve one's communication and relational skills, and how to lead with humility and authenticity. This book is highly recommended for anyone looking to enhance their leadership skills, especially those who struggle with interpersonal relationships.

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David Präkel

The Fundamentals Of Creative Photography

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This book could be a good read for hobbyist or amateur photographers seeking to improve their skills. It offers a comprehensive insight into the basics of photography and covers practical considerations essential for executing well-captured shots. The author's unique take on creative photography allows for an engaging and stimulating read that inspires readers to explore photography as an art form.

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Ron Visconti, Ralph Mapson

Rightful Termination : Avoiding Litigation

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This book is a must-read for managers and HR professionals who are responsible for terminating employees. Author Richard Stiller provides practical tips to avoid legal issues and make the process less stressful. The book is a concise guide that covers all the essential information one needs to know about employee termination. Reviewers praise the book for its clear language and helpful examples.

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Peggy Post, Peter Post

Emily Posts The Etiquette Advantage In Business : Personal Skills For Professional Success

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"The Etiquette Advantage in Business" is an essential guide for anyone looking to excel in the business world. The book provides valuable insights on personal skills that can be used to manage people effectively, make connections, and succeed in your career. It's a practical guide that covers everything from email communication to job search, formal dinner parties to business entertaining, along with social customs of doing business abroad. This well-revised edition is a must-read for professionals looking to level up their game and build essential connections in their industry.

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Advertising and Integrated Brand Promotion: With Infotrac

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This book is highly recommended for anyone who wants to learn about advertising and how to create an advertising strategy. The book uses contemporary ads to illustrate the concepts, making it easy to understand. The table of contents follows the same process as an advertising agency, which is an interesting and unique way to present the material. The book emphasizes the hard work and careful planning involved in good advertising, making it a valuable resource for students and professionals alike.

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Bill McFarlan, Eamonn Holmes

Drop the Pink Elephant - 15 Ways to Say What You Mean....and Mean What You Say (Mass Market Paperback)

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This book, "Drop the Pink Elephant," is a must-read for anyone who wants to improve their communication skills. With simple and practical advice, it shows you how to avoid the common pitfalls and unnecessary negatives that can hinder effective communication. By learning to speak in pictures, getting rid of jargon, and recognizing when to apologize or thank people, you'll be able to sharpen your conversation and capture your audience's attention. Don't let poor communication skills hold you back - drop the pink elephant and start making your words count for more.

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Heather Pierce

Persuasive Proposals And Presentations - 24 Lessons For Writing Winners

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This book is ideal for anyone who wants to polish their writing and presentation skills. With practical advice and examples of common mistakes, it teaches readers how to effectively develop and communicate a winning strategy. Empowering readers to make compelling presentations and proposals, this book is bound to boost your confidence and help improve your communication skills.

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sonya-hamlin

How To Talk So People Listen

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Struggling to capture attention during conversations or meetings? Sonya Hamlin's guide offers practical advice on refining your communication style for a variety of situations. Whether it's with your boss or your peers, this book will help you to be heard and, more importantly, understood. It's a powerful tool for anyone looking to improve their interpersonal interactions.

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Rick Brinkman, Rick Kirschner

Dealing With People You Can't Stand

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This book is a must-read for anyone struggling with challenging colleagues at work. The author presents ten types of difficult people and provides strategies for coping with them. What sets this book apart from others is the humor and cartoons used to explain the concepts, making it an enjoyable read. The unique take-charge skills suggested in this book can improve communication, which can result in better teamwork.

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Bob Franklin

Newszak and News Media

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"Newszak and News Media" is a great read for individuals interested in understanding how news media has shifted its editorial standards over recent years. It provides an insightful analysis of the changes in the journalism profession, including the growth in freelance work, the plight of editors, and the absence of women and black journalists' voices, as well as the impact of new technologies on news gathering and reporting. The book's in-depth case studies of press coverage of the Princess of Wales and declining news media reporting of Parliamentary and political affairs make for great reading.

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Kitty O. Locker; Stephen Kyo Kaczmarek, Stephen Kyo Kaczmarek

Business Communication : Building Critical Skills with BComm GradeMax

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"Business Communication" is an excellent read for individuals seeking to develop vital communication skills required in the business world. The innovative approach of the book allows instructors to focus on specific skills, making it ideal for short courses and different teaching approaches. Readers will appreciate the strong workplace activity orientation that helps them connect what they learn to what they do or will do on the job. With a solid grounding in business communication fundamentals, this book offers a practical and comprehensive guide for individuals looking to succeed in the workplace.

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Jim Aitchison, May Lwin

Clueless in Advertising

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Clueless in Advertising is perfect for students, job-seekers and new recruits who are interested in the advertising industry. Not only does it provide a comprehensive overview of the different roles in an advertising agency, it also features advice from some of the top names in the field. The book's unique feature is its inclusion of a wide selection of ads, providing readers with an opportunity to learn from and be inspired by successful advertising campaigns. Overall, Clueless in Advertising is an informative and practical guide for anyone considering a career in advertising.

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John Foster

Writing Skills for Public Relations : Style and Technique for Mainstream and Social Media

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This book is perfect for PR practitioners who want to improve their writing skills, especially in the realm of traditional and social media. It offers practical tips on how to write effectively and avoid common mistakes, such as using jargon and cliches. The book also covers important legal considerations and provides guidance on editing and producing good text design and layout. Overall, it is a valuable resource for anyone who wants to communicate more effectively in the public relations field.

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Communication for the Intensive Care Specialist : Planning for Effective, Efficient and Compassionate Interactions

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This book offers a comprehensive guide for intensive care specialist trainees, as well as junior doctors, on how to effectively communicate in high-pressure situations. The author emphasizes the importance of ethical principles and clear communication in medical decision-making. The case studies included in the book provide practical examples for readers to learn from and apply in their own practice. Overall, this book is a must-read for anyone working in intensive care, and can greatly improve communication skills and patient care.

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Steven Howard

Corporate Image Management : A Marketing Discipline for the 21st Century

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Corporate Image Management is a must-read for senior executives looking to improve their brand reputation in today's global market. The book emphasizes that a company's image is not just about design, but also about the professionalism of its leadership and the quality of its employees. With examples from successful companies such as Singapore Airlines and MasterCard International, readers will learn how to use strategic image management to implement change and drive success.

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Ouided Bouchamaoui, Vanessa Barros

Don't Mess With My Professionalism: How to Resolve Conflict Across Cultures

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If you’ve ever found yourself puzzled or frustrated by differing workplace behaviors in a multicultural setting, this book is a must-read. Vanessa Barros lays out a clear and practical framework, the ACE model, to tackle the persistent issue of intercultural conflict. With this book, you can turn potential misunderstandings into opportunities for collaboration and growth, making it an invaluable resource for anyone working in the increasingly global business environment.

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Mary Ellen Guffey

Business Communication : Process and Product

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Business Communication: Process and Product is a must-read for anyone looking to improve their communication skills in a professional environment. Guffey's unique 3-x-3 process offers a practical and strategic approach to solving communication problems and creating successful communication products. With over 3,000 student-oriented pages, excellent document models, and unparalleled support, this book is a valuable resource for any student or instructor seeking to improve their business communication skills.

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David Peck

Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

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This book provides a comprehensive guide to help you ask the right questions before diving into a social media marketing campaign. With expert insights and practical advice, author David Peck equips you with the knowledge you need to avoid common pitfalls and engage your customers effectively. Whether you're a small business owner or a job seeker, this book will teach you how to harness the power of social media to drive success for your brand or organization. By addressing the essential questions, you'll be able to create and implement a strategic marketing campaign that will keep your customers coming back for more.

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Gary Seigel

Mouth Trap : Strategies, Tips, and Secrets to Keep Your Foot out of Your Mouth

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This book is a must-read for anyone who struggles with communication and wishes to improve their interpersonal skills. With practical strategies and insightful tips, the author guides you on how to navigate through difficult conversations and avoid putting your foot in your mouth. The book's unique feature lies in teaching you the art of responding right the first time, empowering you to handle any situation with confidence and achieve the desired outcome. It's a valuable resource that will transform the way you communicate and enhance your relationships both personally and professionally.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.