Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Are You Communicating? - You Can't Manage Without It - Thryft
Donald Walton

Are You Communicating? - You Can't Manage Without It

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This book could be a good read for anyone looking to improve their communication skills. It provides practical advice on listening, speaking, and writing effectively, and showcases how these skills have a significant impact on the success of various companies. By learning from real-life examples, readers can understand the importance of effective communication in both personal and professional relationships. Whether you are a manager, student, or someone who wants to enhance their communication abilities, this book offers valuable insights and strategies for better interpersonal communication.

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Negotiation: How To Make Deals And Reach Agreements - Thryft
Madan Pillutla

Negotiation: How To Make Deals And Reach Agreements

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If you find yourself at a crossroads in business, whether it's closing a deal or resolving a conflict, this book can be your guide. The author doesn't just offer tactics but delves into the psychological factors that drive negotiations. Understanding and developing your BATNA could change the way you perceive and handle your professional interactions. Plus, the real-world examples ground the theory, making it practical and relatable.

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Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley

Marketing Strategy and Competitive Positioning

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If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.

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The Etiquette Advantage in Business: Personal Skills for Professional Success - Thryft
Peter Post, Peggy Post, Inc. Emily Post Institute

The Etiquette Advantage in Business: Personal Skills for Professional Success

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This book could be a good read for someone who wants to enhance their professional image and succeed in the business world. With practical advice on personal etiquette and treating others with respect and courtesy, Peggy Post's expertise helps readers navigate the complex social dynamics of the workplace, making them stand out and gain a competitive advantage.

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Business Buzzwords: Tough New Jargon of Modern Business - Thryft
Michael Johnson

Business Buzzwords: Tough New Jargon of Modern Business

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Business Buzzwords could be a good read for anyone who wants to clearly make sense of the terms used in modern business. The book lists down the origin and definitions of the most commonly used jargon in alphabetical order, making it easy for readers to understand without having to struggle to find the meaning of the words. This book will help readers decode the jargon and communicate with more clarity when interacting in a professional setting.

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Presenting for Professionals - Thryft
Janet Baguley, Phil; Bateman

Presenting for Professionals

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This book provides practical guidance on how to effectively plan, prepare and deliver a presentation that captures the audience's interest. It addresses common mistakes and provides techniques and tools to enhance the standard of presentations. This is recommended for professionals who already have basic presentation skills, students undergoing professional training programs, or self-starters in professional roles who wish to develop these skills independently.

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Strategic Staffing: Pearson New International Edition - Thryft
Jean M. Phillips

Strategic Staffing: Pearson New International Edition

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If you envision yourself leading teams or an organization, "Strategic Staffing" is the kind of book you want on your shelf. With its blend of research-based insights and practical, real-world examples, it's a guide that won't just sit there collecting dust. This book's modern take on talent acquisition and retention will offer you frameworks that are instantly applicable, especially as it dives into using social media like Twitter and Facebook for recruitment—skills that are increasingly essential in our connected world.

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Unpack Me! - Thryft
Wang Sahoqiang

Unpack Me!

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If you appreciate the blend of practicality with eco-friendliness in design, "Unpack Me!" could be your muse. The book flaunts avant-garde packaging ideas that are as functional as they are environmentally conscious. It's a treasure trove of inspiration for designers and enthusiasts, wrapped with vivid photographs that make the concepts leap off the page.

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Negotiation: Readings, Exercises, and Cases - Thryft
Roy J. Lewicki

Negotiation: Readings, Exercises, and Cases

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If you're looking to sharpen your negotiation skills, this book is your practical guide. It doesn't just tell you how to negotiate; it immerses you in real-world scenarios to practice and understand the psychological underpinnings. Whether you're a budding manager or an experienced professional, this book will deepen your grasp on the art of negotiation, equipping you for any interpersonal challenge at work.

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Consumer Behavior : International Edition - Thryft

Consumer Behavior : International Edition

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This book is great for undergraduate or first year MBA students who want to understand how the Internet has changed the way people obtain information about potential purchases. With a strong empirical and market segmentation approach, it includes 32 Active Learning mini-cases, making it interactive and engaging. The book's most unique feature is its focus on the digital era, making it a must-read for anyone interested in understanding consumer behavior in the modern age.

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How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them - Thryft
Jim Aitchison

How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

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This book could be a good read for those looking to gain insight into the world of advertising in Asia. With its compilation of the most successful campaigns, it provides valuable business tools for marketers. The book's division into specific product categories allows for easy comparisons and caters to a wide variety of marketers. Get ready to unlock the secrets to successful advertising in Asia with this comprehensive guide.

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Nice To Meet You Too: Visual Greetings from Business Cards to Identity Packages - Thryft
Viction:ary

Nice To Meet You Too: Visual Greetings from Business Cards to Identity Packages

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If you’re into design, branding, or any creative field, "Nice To Meet You Too" could be like a visual candy store for you. It's not simply about business cards; it's a deep dive into how personal brand and identity are echoed through design. The book showcases work from a global array of artists, giving you diverse perspectives and inspiration that could spark your next big idea or simply expand your aesthetic horizons.

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Business Vocabulary In Use Elementary - Thryft
Bill Mascull

Business Vocabulary In Use Elementary

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This book is a must-have for anyone learning English for business purposes. It provides a comprehensive collection of essential business vocabulary, presented in a clear and easy-to-understand manner. With its practical approach, it allows users to immediately apply their newfound knowledge in real-life business situations. The unique feature of this book is its combination of vocabulary presentation and practice exercises, making it an effective tool for building business communication skills. Whether you're a student, a professional, or someone looking to improve their English in a business context, this book is a valuable resource that will help you succeed in your language learning journey.

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Public Relations Metrics : Research and Evaluation - Thryft
Betteke van Ruler, Dejan Verčič, Ana Tkalac Verčič

Public Relations Metrics : Research and Evaluation

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This book is a valuable resource for PR professionals and academics alike. It offers comprehensive coverage of various methods for measuring and evaluating the effectiveness of public relations campaigns. The book is written by experts from around the world, making it a truly global resource. It provides a practical guide to implementing measurement and evaluation programs, and offers insights that will be useful for anyone interested in evaluating the impact of their PR efforts.

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Strategic Marketing - Thryft
David W. Cravens

Strategic Marketing

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For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.

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Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need - Thryft
Nick Souter

Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need

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"Persuasive Presentations" is an excellent book for professionals looking to improve their presentation skills. The book's unique approach of gauging the audience helps the presenter choose the most effective language, visual support, and non-verbal communication style to convey their message. The accompanying CD-ROM makes the learning process even more interactive, leading to memorable and confidently delivered presentations that help professionals succeed in their fields.

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Ergonomics for Beginners - Thryft
Bernard Weerdmeester, Jan Dul

Ergonomics for Beginners

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Whether you're dipping your toes into ergonomics for the first time or refreshing your knowledge, this book strikes a perfect balance between simplicity and depth. It's tailored for a seamless read that translates complex principles into everyday actions. Imagine integrating ergonomics seamlessly into your life or workplace—this guide is your first step.

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Making Conflict Resolution Happen: A Simple and Effective Guide to Dealing With Conflict at Work - Thryft
Laurie Dicker

Making Conflict Resolution Happen: A Simple and Effective Guide to Dealing With Conflict at Work

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If you're dealing with office tension or leadership challenges, Laurie Dicker's book could be a valuable asset. It’s filled with straightforward strategies that are easy to put into action, empowering you to transform workplace conflicts into opportunities for growth and collaboration. Anyone eager to foster respect and resolve disputes fairly would find this book remarkably useful.

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Did I Ever Tell You About the Time: How to Develop and Deliver a Speech Using Stories That Get Your Message Across
Grady Jim Robinson

Did I Ever Tell You About the Time: How to Develop and Deliver a Speech Using Stories That Get Your Message Across

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If you've ever felt like your speeches lack a personal touch or the ability to really captivate your audience, Grady Jim Robinson's book could be a game-changer for you. It's not simply about public speaking; it's about weaving stories into your dialogue that resonate and connect deeply with your listeners. It could transform your presentations into memorable experiences.

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The Culture Key Between Asia And The West: Essentials For Global Business Success - Thryft
Zsuzsanna Tungli

The Culture Key Between Asia And The West: Essentials For Global Business Success

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The Culture Key could be a good read for professionals who work in a multicultural setting or have an interest in expanding their cultural knowledge. The book provides practical advice for succeeding in global business, such as how to communicate effectively with different cultural styles and how to navigate different approaches to hierarchy. What makes this book unique is its emphasis on real-life case studies and specific advice for bridging cultural gaps.

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Media Audiences : Effects, Users, Institutions, and Power - Thryft
John L. Sullivan

Media Audiences : Effects, Users, Institutions, and Power

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If you're curious about the multifaceted relationship between media and audience, "Media Audiences" offers a thorough exploration that's particularly relevant in an era where content consumption is omnipresent. It peels away the layers of how we're shaped by media and yet, shape it in return—perfect for anyone interested in the nuances of media influence and the evolution of audiences as both consumers and producers.

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How to Communicate Effectively
bert-decker

How to Communicate Effectively

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If you've been feeling like your words fall flat or you're just not getting through to people, Bert Decker's book could be the breakthrough you need. It's a concise guide that packs practical advice into less than a hundred pages, making it a perfect quick read for busy professionals or anyone eager to improve their everyday interactions. Whether it's at work or in your personal life, Decker's insights can help you connect more meaningfully with those around you.

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Sales Managers Portable Answer Book - Thryft
Gene Garofalo

Sales Managers Portable Answer Book

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The Sales Managers Portable Answer Book is a valuable resource for anyone looking to improve their sales skills. The author, Gene Garofalo, provides a wealth of useful tools and strategies that can help salespeople achieve better results with less effort. Readers will appreciate the easy-to-follow format and practical advice, including time-saving management techniques and proven sales scripts. If you're looking to up your sales game, this book is a must-read.

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Creativity: v. 38 - Thryft
Creativity Awards

Creativity: v. 38

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Creativity: v. 38 is a must-read for artists seeking inspiration and new ideas in advertising and design. With over 1,000 illustrations and photographs, this book presents a comprehensive overview of the best work being done around the world in categories such as advertisements, posters, billboards, and web design. The book's most unique feature is its ability to showcase and celebrate the diversity of creative talent worldwide.

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Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin

Communication Theories : Origins, Methods, Uses in the Mass Media

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This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.

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Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome
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Kevin Frieberg, Jackie Freiberg

Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

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Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.

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British Design and Art Direction - The 34th Annual of the Best in British and International Advertising and Design. 1996 - Thryft
Various

British Design and Art Direction - The 34th Annual of the Best in British and International Advertising and Design. 1996

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If you're intrigued by creative advertising that's not only impactful but also aesthetically pleasing, this annual compilation is a treasure trove. As someone who appreciates the blend of commerce and art, you'd be fascinated by the range of innovative designs and campaigns that set the pace in the industry for that year. It's like a time capsule of visual communication excellence that continues to inspire.

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The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer - Thryft
Alexander Jutkowitz

The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

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If you're looking to harness the power of storytelling to elevate your brand or professional persona, The Strategic Storyteller provides compelling insights. Jutkowitz blends the art of engaging narratives with practical marketing strategy, offering a guide that's as thought-provoking as it is actionable. It's perfect for brushing up on your narrative skills in a world that values creativity and authenticity in communication.

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Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft
Harlan Goerger, Vincent Harris

Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything

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This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.

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Managerial Communication: Strategies and Applications - Thryft
Hynes

Managerial Communication: Strategies and Applications

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If you're stepping into a managerial role or looking to refine your communication skills in a leadership position, "Managerial Communication: Strategies and Applications" could be the guide you need. Hynes taps into effective strategies and real-world applications that resonate with current managerial demands, helping you navigate both oral and written communication with greater finesse. The book's strategic approach and robust research base provide insights that could be vital for effective management in the modern workplace.

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The Complete Idiot's Guide To Online Marketing - Thryft
Bill Eager, Cathy McCall

The Complete Idiot's Guide To Online Marketing

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This book is ideal for those who are just starting with online marketing. It simplifies the marketing process and provides valuable advice on how to effectively market products through various online channels such as email, promotions and surveys. The book is easy to read, comprehensive and informative, making it a worthwhile read for those interested in learning the basics of online marketing.

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Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity - Thryft
Jay Lipe

Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity

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This book is perfect for entrepreneurs and business owners who want to differentiate their brand from competitors. Through practical examples, the author shares secrets to branding success, including how to develop a unique identity and effectively communicate it to customers. The book's most distinctive feature is its comprehensive approach to crafting a strong brand identity, from brainstorming to implementation.

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The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach
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Jerry Weissman

The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach

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If you're looking to elevate your presentation skills, "The Power Presenter" is your secret weapon. Jerry Weissman draws from real-world success stories and the strategies of influential leaders to refine your approach. You'll gain insights into non-verbal communication, learn to present with confidence, and emotionally engage with your audience. This book isn't just theory; it's a practical guide that can transform how you deliver your message.

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Organizational Behaviour
David A. Buchanan, Andrzej Huczynski

Organizational Behaviour

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If understanding how organizations tick fascinates you, you'll find this text invaluable. Buchanan and Huczynski break down complex behaviors into digestible concepts, ideal for students or professionals eager to grasp the intricacies of workplace dynamics, motivation, and culture. It's a deep dive that's as educational as it is practical.

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High Impact Presentations : The Most Effective Way to Communicate With Virtually Any Audience Anywhere - Thryft
Lee Bowman, Jackie Stewart

High Impact Presentations : The Most Effective Way to Communicate With Virtually Any Audience Anywhere

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Whether you're pitching ideas, teaching a class, or leading a team, mastering the art of presentation is critical. "High Impact Presentations" is a guide to command attention and convey messages effectively. This book breaks down strategies that can make you a more confident and persuasive speaker. It's a great resource for anyone looking to leave a lasting impression in professional or personal settings.

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The World In 2020 - Power, Culture And Prosperity - Thryft
Hamish McRae

The World In 2020 - Power, Culture And Prosperity

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If you're fascinated by the intersection of culture, economics, and future studies, "The World in 2020" might be your next intriguing read. Hamish McRae offers a thought-provoking look at how qualitative factors like creativity and social responsibility will likely drive the success of nations. It challenges conventional economic wisdom and invites readers to consider what shapes prosperity in a rapidly levelling global playing field.

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The Marketing Plan Handbook : United States Edition - Thryft
Мэриан Берк Вуд, Marian Burk Wood

The Marketing Plan Handbook : United States Edition

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This book could be a great read for marketing students who are looking for practical guidance on developing their own marketing plans. The Marketing Plan Handbook not only provides a comprehensive guide to developing a marketing plan, but also includes software that allows students to create and critique sample marketing plans. The book's focus on practical application sets it apart from other marketing textbooks, making it a valuable resource for students looking to take their marketing skills to the next level.

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New York Festivals 15 - Thryft
New York Festivals

New York Festivals 15

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Recommended for professionals in advertising, marketing, and design. A valuable reference for anyone seeking inspiration and insight into global advertising trends and approaches.

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The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper
Toby Desforges, Mike Anthony

The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper

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If you're feeling the pinch of marketing inefficacy in the consumer goods sector, 'The Shopper Marketing Revolution' offers you a lifeline. This book is a guide to navigating the tides of consumer behaviors and retail dynamics. It's compelling for professionals facing stagnant growth and seeking novel, integrated strategies to connect with both the shopper and retailer, aiming to resonance with the changing market. Mike Anthony and Toby Desforges don't just paint the picture of industry challenges; they hand you the brush to redraw the boundaries of your marketing strategies.

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The Business of Science : Winning and Losing in the High-Tech Age - Thryft
Simon Ramo

The Business of Science : Winning and Losing in the High-Tech Age

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If you're intrigued by the intersection of technology and national competitiveness, this is your kind of read. "The Business of Science" delves into vital strategies for propelling the US back to the forefront of the high-tech industry. It's a clarion call for innovation, government support, and education reforms that could rekindle your passion for scientific progress and economic leadership.

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Practical Marketing : An Asian Perspective - Thryft
Wee Chow Hou

Practical Marketing : An Asian Perspective

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If you've got an eye on the Asian markets, "Practical Marketing: An Asian Perspective" could be your guidebook. This isn't just about theory; it's a lens on how dynamic, diverse economies have shaped marketing strategies across a vast region. Business students, marketers, and entrepreneurs could find this especially valuable for understanding consumer behavior and market trends in Asia's high-growth contexts.

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Body Language for Management in a Week - Thryft
Geoff Ribbens

Body Language for Management in a Week

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If you're stepping into a management role or looking to polish your appraisal skills, this book is a valuable tool. Geoff Ribbens and Richard Thompson provide insight into the often-overlooked realm of body language, empowering you to communicate and lead with more than just words. In just a week, you'll learn to observe and interpret the silent signals that can make or break your managerial communications.

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Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
Mark Addicks, Bob Pearson

Pre-Commerce : How Companies and Customers are Transforming Business Together

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Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.

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Reporting Disaster on Deadline : A Handbook for Students and Professionals - Thryft
Wilkins Lee, Martha Steffens, Esther Thorson

Reporting Disaster on Deadline : A Handbook for Students and Professionals

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"Reporting Disaster on Deadline" is a valuable resource for journalists and journalism students who want to learn how to prepare and respond to disasters. The book offers practical advice and guidance on how to cover crises, and includes a crash book template to help journalists collect all the information they need on deadline. Its unique and distinctive feature is the focus on preparing for a crisis prior to its occurrence, making it an essential read for any journalist who wants to excel in covering disasters.

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The One Minute Meeting: How to Speak Without Fear, Inspire any Audience, and Conduct Time-Effective Meetings - Thryft
Omar Periu

The One Minute Meeting: How to Speak Without Fear, Inspire any Audience, and Conduct Time-Effective Meetings

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This book is perfect for anyone who finds themselves leading or participating in meetings on a regular basis. The unique and distinctive feature of this book is its practical tips and strategies for conducting time-effective meetings, as well as how to speak confidently and inspire any audience. Users will appreciate the straightforward and easy-to-implement advice that can significantly improve their communication skills.

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Winning Motivation for Business, Sport & Life - Thryft
Frank Dick

Winning Motivation for Business, Sport & Life

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If you're always aiming to reach the top in your field, "Winning" could be your playbook. Frank Dick distills lessons from sports that apply to business and personal growth. This book has pragmatic tips that could change your mindset about success and teach you how to cultivate the discipline and focus of an athlete. It's not just about victory; it's about the journey towards excellence.

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Presentations Plus : David Peoples' Proven Techniques - Thryft
David A. Peoples

Presentations Plus : David Peoples' Proven Techniques

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Presentations Plus by David A. Peoples is an excellent resource for anyone looking to improve their presentation skills. The book provides practical and proven techniques for developing and delivering effective presentations, with a focus on engaging all types of audiences. The new material in the second edition, including chapters on team presentations and presentations as a marketing tool, makes this book an even more valuable resource. The author's own experiences and lively examples make for an entertaining and convincing read, making this book one of the best on the subject.

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Model Business Letters, E-mails & Other Business Documents - Thryft
Shirley Taylor

Model Business Letters, E-mails & Other Business Documents

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Recommendation: 1. Model Business Letters is the perfect book for anyone seeking to improve their business writing. Shirley Taylor's comprehensive guide offers invaluable tips and techniques for crafting clear, effective documents. With step-by-step guidance and practical examples, readers will learn to write with confidence, clarity, and impact. 2. This book is an essential resource for professionals who want to enhance their communication skills and make a lasting impression with their writing. Whether you're drafting emails, memos, or reports, Model Business Letters will help you achieve your goals with ease.

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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing - Thryft
Lois Kelly

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

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If you're intrigued by the power of modern marketing and crave a deeper understanding than just creating a buzz, 'Beyond Buzz' is for you. Lois Kelly dives into the art of message crafting that resonates deeply with customers. It's not just about the noise; it's about striking the right chord for effective, conversation-driven marketing. Read this if you're ready to elevate your word-of-mouth strategy from mere noise to a meaningful dialogue.

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Dental Assistant - Thryft
Rosemary Wallner

Dental Assistant

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This book is a comprehensive guide for those who want to pursue a career as a dental assistant. It covers everything from educational requirements to job responsibilities, providing valuable insights into the profession. Readers can expect to gain a clear understanding of what it takes to succeed in this field, as well as the potential for career growth.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.