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Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The New Dynamics of Goal Setting : Flextactics for a Fast-Changing World - Thryft
Denis Waitley

The New Dynamics of Goal Setting : Flextactics for a Fast-Changing World

$5.90 from $3.90 Save up to 51%

The New Dynamics of Goal Setting is a great read for anyone looking to improve their goal setting skills. Denis Waitley offers a fresh perspective on goal setting, introducing his innovative Flextactics program. His Twenty-One-Day Action Plan promises immediate results and allows readers to thrive in competitive environments, eliminate time-wasting activities, and find hidden opportunities. This book is a great resource for anyone looking to achieve success in their personal or professional life.

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How To Say It Best - Choice Words, Phrases & Model Speeches For Every Occasion - Thryft
Jack Griffin

How To Say It Best - Choice Words, Phrases & Model Speeches For Every Occasion

$5.90 from $3.90 Save up to 51%

"How to Say It Best" provides a comprehensive guide to speech-making for all kinds of occasions. With its suggestions for appropriate language and phrases, it can help users craft speeches that are both effective and memorable. Users would appreciate the author's insights into expressing emotions and delivering impactful orations.

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Managing in a Strategic Business Context - Thryft
David Farnham

Managing in a Strategic Business Context

$8.90 from $4.90 Save up to 51%

If you're diving into the UK business environment or looking to sharpen your strategic management skills, this book is a valuable resource. It immerses you in the economic, social, and technological contexts that shape British businesses, offering you a clear and comprehensive understanding that could give you an edge in the workplace or academia. Plus, its exploration of ethics ensures a well-rounded, contemporary approach to navigating today's corporate challenges.

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The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

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This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.

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Handbook For Stock Investors - Thryft
Goh Kheng Chuan

Handbook For Stock Investors

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This book is a perfect guide for anyone interested in investing in the stock market. The most unique feature of this book is that it breaks down complex financial principles into simple concepts that anyone can understand. It provides step-by-step instructions and clear examples, making it easy for beginners to get started in the stock market. Users will appreciate the practical advice and insights, as well as the author's emphasis on the importance of sound research and risk management.

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Sold Short : Uncovering Deception in the Markets - Thryft
Manuel P. Asensio, Jack Barth

Sold Short : Uncovering Deception in the Markets

$9.90 from $4.90 Save up to 55%

The book could be valuable for those who are interested in the behind-the-scenes workings of the stock market, and how short-selling can play a role in exposing fraudulent practices. Asensio's personal experience and anecdotes make for an engaging read, while his techniques for mitigating risk can be helpful for investors. Readers should be aware that Asensio is a controversial figure, and may not necessarily agree with all of his practices or beliefs.

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Red Teaming - How Your Business Can Conquer The Competition By Challenging Everything - Thryft
Bryce G. Hoffman

Red Teaming - How Your Business Can Conquer The Competition By Challenging Everything

$5.90 from $3.90 Save up to 43%

Recommendation: Red Teaming is a must-read for aspiring entrepreneurs, business leaders, and anyone looking to stay ahead in a rapidly changing economy. Bryce Hoffman offers a unique approach to strategic planning, teaching readers how to challenge their assumptions, uncover blind spots, and navigate complex problems. Drawing from real-world examples, this book provides actionable insights and techniques used by innovative companies like Google and Toyota. By adopting the Red Teaming mindset, you'll be equipped to make informed decisions, avoid potential pitfalls, and drive success in today's competitive business landscape.

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Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need - Thryft
Nick Souter

Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need

$4.90 from $3.90 Save up to 40%

"Persuasive Presentations" is an excellent book for professionals looking to improve their presentation skills. The book's unique approach of gauging the audience helps the presenter choose the most effective language, visual support, and non-verbal communication style to convey their message. The accompanying CD-ROM makes the learning process even more interactive, leading to memorable and confidently delivered presentations that help professionals succeed in their fields.

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Globalizing Strategy - Thryft

Globalizing Strategy

$13.90 from $6.90 Save up to 57%

Globalizing Strategy is an essential read for managers who are interested in learning how to develop a successful global strategy. The book provides a comprehensive approach to globalization, and it is based on research conducted with senior executives of multinational firms. It offers an array of practical insights into designing global products and services, global marketing, making global moves, building global organizations, etc. The real-world examples and case studies from American, European, and Japanese companies make it an invaluable resource.

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Memos to the President : Guide Through Macroeconomics for the Busy Policymaker - Thryft
Charles L. Schultze

Memos to the President : Guide Through Macroeconomics for the Busy Policymaker

$12.90 from $4.90 Save up to 62%

Memos to the President is a great read for policymakers and interested citizens who seek a basic understanding of macroeconomics. The author employs a unique format of writing a series of memos to the President on the principles and policy issues that should be understood before making macroeconomic policy judgments. The book uses real-world examples from recent economic events and policy debates, focusing on inflation, unemployment, long-term economic growth, and the flow of international trade and capital. The book offers a brief guide to macroeconomics that is easy to read and understand for non-experts.

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The Legend of Ingersoll-Rand - Thryft
Jeffrey L. Rodengen

The Legend of Ingersoll-Rand

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This book is a must-read for those who are interested in the inner workings of a powerful and influential industrial giant like Ingersoll-Rand. With stunning photographs and never-before-published information, it allows readers to gain a fascinating insight into the company's engineering marvels that shape development around the world. From Mount Rushmore to China's largest hydro-electric facility, the book showcases how Ingersoll-Rand's tools have played a pivotal role in shaping the most important developments of our time. Dive into this captivating narrative that unveils the power and success of one of the world's leading industrial giants.

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Blockbusters: The Five Keys to Developing GREAT New Products - Thryft
Gary S. Lynn, Richard R Reilly

Blockbusters: The Five Keys to Developing GREAT New Products

$14.90 from $6.90 Save up to 54%

This book is a must-read for anyone interested in understanding the key factors that contribute to the success (or failure) of new products in the marketplace. Through in-depth case studies and expert analysis, Lynn and Reilly reveal the five crucial elements that companies often overlook when developing their products. They explain the importance of senior management, a compelling vision, prototyping, collaboration under pressure, and effective information exchange. If you want to gain insights into what it takes to create a blockbuster product, this groundbreaking and extensively researched book is for you.

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Management Accounting - Information For Creating And Managing Value - Thryft

Management Accounting - Information For Creating And Managing Value

$5.90 from $3.90 Save up to 51%

Recommendation: - This book is for aspiring managers who want to understand how management accounting can create and enhance value in a business. It offers real-world examples and case studies from Australia, New Zealand, and beyond to help readers apply theory to practical situations. With interactive activities and immediate feedback, this book provides a comprehensive learning experience for mastering management accounting.

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We Have A Deal - Thryft

We Have A Deal

$7.90 from $3.90 Save up to 56%

Reasons to read "We Have A Deal": - This book goes beyond negotiation theory and explores the unwritten rules of deal making, giving you a comprehensive understanding of the subject. - You'll learn practical skills to negotiate like a pro and develop the flexibility to adapt to different negotiating situations. - By understanding the underlying motivations of others, you'll be able to overcome obstacles and achieve successful outcomes in every deal. - Whether you're responsible for large deals at work or simply renegotiating your phone contract, this book is a valuable resource to help you achieve what you want.

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Principles of Corporate Finance Global Edition by Brealey, Myers and Allen - Thryft

Principles of Corporate Finance Global Edition by Brealey, Myers and Allen

$25.90 from $11.90 Save up to 56%

This book is a must-read for anyone interested in understanding the world of corporate finance. With its clear and concise explanations, it breaks down complex financial concepts into easily digestible information. The authors go beyond just presenting theories, they also provide practical examples and real-world case studies to help readers understand how these theories apply to real-life situations. Whether you're a student or a practicing financial manager, this book will be an invaluable resource to deepen your knowledge and enhance your decision-making skills in the corporate finance field.

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Headstrong Performance : Improve Your Mental Performance With Nutrition, Exercise, and Neuroscience - Thryft
Marcel Daane

Headstrong Performance : Improve Your Mental Performance With Nutrition, Exercise, and Neuroscience

$15.90 from $10.90 Save up to 34%

If you're feeling overwhelmed by the demands of your leadership role and seeking a long-term edge in your executive performance, "Headstrong Performance" could be the game-changer you need. Marcel Daane ties together the critical links between brain science, nutrition, and physical fitness to not just improve your work output but also enhance your overall wellbeing. It's an insightful read for any professional looking to thrive in today's high-pressure business environment.

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Pricing Strategies : A Marketing Approach - Thryft
Robert M. Schindler

Pricing Strategies : A Marketing Approach

$23.90 from $9.90 Save up to 59%

This book offers a comprehensive guide to pricing strategies, perfect for entrepreneurs and business owners looking to boost their profits. Through a clear and concise approach, the author presents mathematical techniques that serve as the backbone of pricing strategies. With its thorough research and practical applications, readers are sure to feel confident in making effective pricing decisions.

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Power Base Selling (Custom Edition) : Secrets of in Ivy League Street Fighteru - Thryft
Jim Holden

Power Base Selling (Custom Edition) : Secrets of in Ivy League Street Fighteru

$5.90 from $3.90 Save up to 43%

Power Base Selling is an essential read for salespeople and executives who want to take their selling skills to the next level. Holden offers practical advice and tools to gain control of a sales situation. The book focuses on the politics of selling, teaching readers how to establish the right relationships with powerful people to gain an edge over the competition. Readers will learn how to become competitive salespeople capable of strengthening their position with the customer while weakening the competition.

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The Investors Chronicle Personal Finance Planner : Revised edition - Thryft
Debbie Harrison

The Investors Chronicle Personal Finance Planner : Revised edition

$8.90 from $3.90 Save up to 56%

The Investors Chronicle Personal Finance Planner is an excellent resource for anyone who wants to take control of their finances. With its clear and concise language, Debbie Harrison's book is perfect for beginners who want to learn about investment. The book covers a wide range of topics, including pensions, taxes, and savings, and is the perfect guide to help people make informed decisions about their money. Whether you're new to investing or you're an experienced investor, The Investors Chronicle Personal Finance Planner is an essential read.

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Marketing: The Core w/OLC and Premium Content - Thryft
Roger A. Kerin, Steven W. Hartley, William Rudelius

Marketing: The Core w/OLC and Premium Content

$8.90 from $4.90 Save up to 46%

If you're pressed for time but need to absorb the fundamentals of marketing efficiently, "Marketing: The Core" could be your academic ally. It packs the punch of a full marketing course into a digestible format, offering a practical roadmap for mastering the essentials. You'll appreciate the straightforward writing and the up-to-date information designed to fit into a single semester. This book is aimed to give you what you need, without any fluff, ensuring that you're learning time is well spent.

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Dictionary Of Real Estate Terms - Thryft
J. Bruce Lindeman, Jack C. Harris, Jack P. Friedman

Dictionary Of Real Estate Terms

$5.90 from $3.90 Save up to 51%

This book is an essential guide for individuals dealing with real estate, whether you're a business student, professional or consumer. The definitions of more than 2,000 terms are laid out in a clear and concise manner, making it easy to understand and apply to your day-to-day dealings with real estate. Users have found it to be an invaluable reference guide, with many praising its comprehensiveness and ease-of-use.

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ESPN - The Making Of A Sports Media Empire - Thryft
Travis Vogan

ESPN - The Making Of A Sports Media Empire

$5.90 from $3.90 Save up to 51%

This book is a must-read for sports enthusiasts who are curious about the evolution of ESPN and its impact on the media industry. Travis Vogan provides a comprehensive account of how ESPN transformed from a humble operation into a global sports media empire. Through interviews and archival research, Vogan reveals the genius behind ESPN's cross-promotion strategies and its ability to connect with viewers on a deep level. From the creation of iconic shows like "SportsCentury" and "30 for 30" to its domination of the sports media landscape, this book offers a fascinating glimpse into the remarkable journey of a network that revolutionized the way we consume sports.

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Organizational Transitions : Managing Complex Change - Thryft
Richard Beckhard

Organizational Transitions : Managing Complex Change

$13.90 from $5.90 Save up to 59%

This book is a must-read for managers and executives who are experiencing difficulty in implementing change in their organization. It provides actionable insights on how to increase productivity, creativity, and innovation while dealing with changes in the organization's environment. The author Richard Beckhard provides practical solutions and recommendations for executives and consultants, making it an essential guide for anyone involved in managing complex change.

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The 100 Best Stocks To Buy In 2018 - Thryft

The 100 Best Stocks To Buy In 2018

$7.90 from $3.90 Save up to 56%

This book could be a good read for those who are interested in investing and want to make informed decisions. The authors provide a list of 100 stocks that have consistently outperformed the stock market average and have a positive investment potential. They also provide a variety of investment criteria that can help readers make informed decisions. Users might appreciate the clear and concise format of the book, which can help readers quickly find the information they need.

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Managerial Economics & Business Strategy - Thryft
Michael R. Baye

Managerial Economics & Business Strategy

$14.90 from $8.90 Save up to 42%

If you're leaning into the world of managerial economics, Baye's textbook will be a sturdy bridge, helping you understand complex concepts with real-world examples that stick. Its balanced approach to traditional and modern economic tools will prepare you to make informed decisions in a business environment. Plus, its coverage of game theory and industrial organization is unmatched, giving you an edge in strategic thinking.

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Loving Monday - Succeeding In Business Without Selling Your Soul - Thryft

Loving Monday - Succeeding In Business Without Selling Your Soul

$7.90 from $3.90 Save up to 56%

Recommendation: - This book is for anyone looking to find greater meaning and purpose in their work life. It offers a refreshing perspective on how to succeed in business without compromising your values. Through personal anecdotes and insights, John Beckett guides readers on a journey to integrate their beliefs, values, and relationships into their professional endeavors. Be prepared to be inspired and motivated to pursue a more purposeful work life.

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Business English: Writing in the Global Workplace - Thryft
Dona J. Young

Business English: Writing in the Global Workplace

$16.90 from $6.90 Save up to 59%

This book can be a great read for professionals looking to improve their business communication skills across international borders. The book provides practical, real-world examples of business writing in a global workplace. Dona Young's conversational style and clear instructions make it easy for the reader to understand and apply the concepts covered in the book. The book covers email writing, report writing, and also has a chapter on multicultural communication. Overall, a valuable resource for anyone looking to improve their business communication skills.

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Harvard Business Review on Marketing - Thryft
Harvard Business Review

Harvard Business Review on Marketing

$27.90 from $13.90 Save up to 50%

If you're aiming to stay ahead in today's ever-evolving market, this compilation from the Harvard Business Review is a treasure trove. It's a distilled collection of ground-breaking ideas that resonate with ambitious individuals. For anyone vested in honing their marketing acumen with strategic insights from leading thinkers, this book is a powerful ally. It's like a mini-MBA in marketing contained within its pages.

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Start Your Own Successful Retail Business - Thryft
Entrepreneur Press

Start Your Own Successful Retail Business

$5.90 from $3.90 Save up to 43%

This book is a must-read for anyone with the dream of starting their own retail business. It provides a step-by-step guide that covers everything from choosing the perfect location and selecting merchandise to designing your store and hiring sales staff. With real-life experiences and insights from successful retailers, it offers practical advice and tips to help you avoid common pitfalls. Whether you're an aspiring entrepreneur or experienced retailer, this book will unlock your potential and help you thrive in the competitive world of retail.

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Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

$22.90 from $12.90 Save up to 47%

If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.

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Achieve Your Goals - Thryft
Andy Smith

Achieve Your Goals

$5.90 from $3.90 Save up to 51%

The book provides practical solutions and exercises to assist the user in developing a clear, focused, and practical approach to achieving their goals. The book is user-friendly, with simple exercises that take a few minutes to complete, providing immediate feedback, and helping people make progress towards their goals. It is a pocket-sized book, making it an ideal tool for those seeking to make personal progress while on the go.

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Leadership: The Care and Growth Model - Thryft

Leadership: The Care and Growth Model

$7.90 from $3.90 Save up to 56%

This book offers a refreshing perspective on leadership, challenging the traditional top-down approach. It emphasizes the importance of empowering subordinates and fostering a commitment to excellence. Through the Care and Growth Leadership Model, the author provides practical insights and strategies for creating a work environment that encourages personal growth and mobilizes others. If you're looking to transform your leadership style and cultivate an engaged and high-performing team, this book is a must-read.

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Big Birthdays: The Party Planner Celebrates Life's Milestones
New
Jennifer Maring, David Tutera, Charles Maring

Big Birthdays: The Party Planner Celebrates Life's Milestones

from $8.90

If you're keen on hosting birthday bashes that wow without breaking the bank, this guide by David Tutera is your ally. Tutera brings chic to the thrifty, ensuring your celebrations are both elegant and economical. It's like having a personal event planner in your hands, walking you through the essentials with creative finesse.

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Of Permanent Value: The Story of Warren Buffett, 1998 - Thryft
Andrew Kilpatrick

Of Permanent Value: The Story of Warren Buffett, 1998

$8.90 from $3.90 Save up to 56%

If you're keen on understanding how a man from Omaha became a global financial icon, "Of Permanent Value: The Story of Warren Buffett" might just be your next great read. It's not just a timeline of achievements; it's a mosaic of investment wisdom, personal anecdotes, and strategic insights. What makes it stand out is the detailed scrutiny of Buffett's investment record, providing you with a masterclass in value investing straight from the Oracle himself. Whether you're a fledgling investor or a seasoned portfolio manager, there's wisdom here to advance your financial acumen.

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The Essential Daily Planner for Real Estate Agents : Success in 10 Minutes a Day - Thryft
Melissa Zavala

The Essential Daily Planner for Real Estate Agents : Success in 10 Minutes a Day

$6.90 from $3.90 Save up to 56%

This book is a great tool for any real estate agent looking to increase their productivity and achieve greater success in their career. With daily logs to track activities and achievements, as well as motivating goal-setting prompts, users can easily stay organized and focused on their goals. The unique format allows for both business and personal notations, making it easy to balance work and life. Highly recommended for any real estate agent looking to take their career to the next level.

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Innovate Like Edison: The Five-Step System for Breakthrough Business Success - Thryft
Michael J. Gelb, Sarah Miller Caldicott

Innovate Like Edison: The Five-Step System for Breakthrough Business Success

$8.90 from $3.90 Save up to 56%

This book could be a good read for anyone looking to tap into their creative potential and make a mark in the business world. Michael J. Gelb and Sarah Miller Caldicott provide a five-step system inspired by the innovative methods of Thomas Edison, helping readers unleash their own inventiveness. By merging principles from the past with contemporary business situations, this book empowers leaders and entrepreneurs to think outside the box, driving them towards breakthrough success.

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Thank God It's Monday! - How To Create A Workplace You And Your Customers Love - Thryft
Roxanne Emmerich

Thank God It's Monday! - How To Create A Workplace You And Your Customers Love

$5.90 from $3.90 Save up to 51%

This book could be a good read for you if you're tired of going to a mundane workplace every day and wish to make a positive change. Thank God It's Monday! provides a system that will help you transform your workplace into an environment filled with enjoyment and profitability. It offers practical techniques and strategies that can be implemented at all levels of your organization, allowing you to overcome setbacks and bring about positive change. With this book, you can create a workplace that both you and your customers will love, making Mondays something to look forward to.

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Don't They Know it's Friday? : Cross Cultural Considerations for Business and Life in the Gulf - Thryft
Jeremy Williams

Don't They Know it's Friday? : Cross Cultural Considerations for Business and Life in the Gulf

from $3.90 Save up to 51%

This book would be a valuable read for anyone involved in cross-cultural business interactions in the Gulf region. It offers practical guidance and fascinating insights into the cultural nuances that can greatly impact success or failure in the Gulf. Through real-life examples and relatable stories, Jeremy Williams sheds light on the challenges faced by Westerners and Gulf nationals alike, providing valuable tips and advice on how to navigate these complexities with ease. Whether you're a business professional, an expatriate, or simply interested in learning about different cultures, this book is an indispensable guide that will expand your understanding and enhance your interactions in the Gulf.

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Principles of Managerial Finance - Thryft

Principles of Managerial Finance

$11.90 from $4.90 Save up to 60%

This book could be a good read for you if you are a manager or aspiring to be one. It provides practical insights and techniques to help you understand and manage finance effectively in any organization. With straightforward language and real-world examples, Principles of Managerial Finance is a comprehensive guide that breaks down complex financial concepts into easily understandable terms. Whether you are looking to enhance your financial decision-making skills or gain a deeper understanding of financial management, this book is an invaluable resource that will equip you with the knowledge and tools needed to succeed in the corporate world.

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Marketing With Cd-Rom and Powerweb - Thryft
Hartley Kerin, Steven W. Hartley, William Rudelius

Marketing With Cd-Rom and Powerweb

$8.90 from $3.90 Save up to 61%

If you're navigating the ever-evolving marketing landscape, this book seems tailored for you. Its approach combines robust academic insights with practical applications, enhanced by multimedia supplements for a deeper understanding. Whether you prefer a traditional text or interactive online learning, it caters to both needs, making it a versatile choice for modern marketing education.

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F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort - Thryft

F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort

$7.90 from $3.90 Save up to 56%

If you're feeling stuck in traditional approaches to leadership and problem-solving, "F.C.U.K Your Way to Success" could offer you a fresh perspective. Mukul's witty and sharp insights cut through complexities and focus on the power of conversations and simpler methodologies for achieving better outcomes with less strife. It's about strategic focus, optimism, and clarity that could reenergize your approach to challenges both professional and personal.

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How Am I Doing ? : A big data approach to life - wealth, health, family, children, education, ... - Thryft
Brat Swam

How Am I Doing ? : A big data approach to life - wealth, health, family, children, education, ...

$10.90 from $6.90 Save up to 39%

"How Am I Doing?" is not just a reflective question but a doorway to understanding where you stand in this vast world. The book offers an analytical take on life's many dimensions such as health, wealth, and family by utilizing statistical measures. If you've ever felt lost in the crowd, this read can give you a clearer picture of your position, using numbers and data, making it tangible and vividly exact. It's perfect for anyone intrigued by how to quantify their life's progress in comparison to the bigger picture.

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The Hypnotic Salesman - Thryft
Adam Eason

The Hypnotic Salesman

$10.90 from $5.90 Save up to 47%

If you're in the sales field and looking to up your game, "The Hypnotic Salesman" is more than a book; it's a mentor in your pocket. With insights into non-verbal communication, effective language patterns, and strategies for closing the sale, it offers a treasure trove of tricks to enchant and convert your prospects. Imagine achieving your sales goals by being the person customers trust and want to buy from—that's the promise of this book.

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Crafting and Executing Strategy - The Quest for Competitive Advantage: Concepts and Cases - Thryft
Arthur A. Thompson Jr., Margaret A. Peteraf, John E. Gamble

Crafting and Executing Strategy - The Quest for Competitive Advantage: Concepts and Cases

$8.90 from $5.90 Save up to 37%

If you're diving into the strategic side of management, this book is designed to enhance your understanding. The detailed revisions ensure the material is fresh and aligned with the latest research. With a mix of updated and new cases, including high-profile companies, you'll be able to connect theories directly with practice, applying concepts to real-world scenarios that truly bring the subject to life. This can be particularly valuable if you enjoy learning through case studies that encourage analytical thinking and practical application.

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Riding Shotgun - The Role Of The COO - Thryft
Stephen A. Miles, Nathan Bennett

Riding Shotgun - The Role Of The COO

$5.90 from $3.90 Save up to 51%

This book could be a good read for anyone interested in the inner workings of corporations and the pivotal role of the Chief Operating Officer (COO). With first-hand accounts from CEOs and other top executives, "Riding Shotgun" offers a rare glimpse into the often overlooked but vital role that the COO plays in driving the success of an organization. Gain valuable insights and understand the complexities of this crucial position through real-life stories and expert analysis. Whether you're a business enthusiast or aspiring executive, this book is a must-read for those looking to understand the intricacies of corporate leadership.

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The New Positioning : The Latest on the World's # 1 Business Strategy - Thryft
Trout

The New Positioning : The Latest on the World's # 1 Business Strategy

$5.90 from $3.90 Save up to 51%

"The New Positioning" is a must-read for business owners looking to keep their companies moving onward and upward in a world where brand allegiance is harder to hold. Jack Trout provides valuable insights into the mind and how it works, along with case studies on repositioning and "tricks of the trade" learned over 25 years of work. The book's most unique feature is its detailed examination of the five most important mental elements in the positioning process, making it an essential read for anyone interested in maximizing their business's potential for growth.

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Creative Advertising: Ideas and Techniques from the World's Best Campaigns - Thryft

Creative Advertising: Ideas and Techniques from the World's Best Campaigns

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If ad campaigns dazzle you with their cleverness and creativity, "Creative Advertising" by Mario Pricken can be your muse. This book isn't just a portfolio of glossy ads; it's a deep dive into the minds behind the magic. You get to unpack the strategies and thought processes that make a campaign not just good, but unforgettable. Whether you're honing your own advertising skills or simply appreciate the art, this book offers both inspiration and knowledge.

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Effective Leadership: Theory, Cases, and Applications - Thryft
Ronald H Humphrey

Effective Leadership: Theory, Cases, and Applications

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If you're aiming to refine your leadership skills or understand the varied styles and theories behind effective leadership, this book is your comprehensive guide. Its unique blend of academic insight and practical advice makes for an engaging read. The "Put it in Practice" sections are particularly helpful as they provide actionable steps for you to apply what you learn directly to your career, enhancing both your personal growth and professional development.

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Innovation and Entrepreneurship - Thryft
Joe Tidd, John Bessant

Innovation and Entrepreneurship

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If you're looking to bridge the theory of innovation with practical entrepreneurial skills, "Innovation and Entrepreneurship" can serve as that bridge. This book is designed with your course in mind, linking crucial concepts of business, engineering, and management with real-world applications. It's not just about coming up with ideas; it's about shaping those ideas into viable business opportunities and understanding the process of innovation as it ties into entrepreneurship. With its clear process model, extensive resources, and contemporary examples, it’s like having an expert mentor explaining the ins and outs of turning innovations into marketable solutions.

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Life As a Daymaker: How to Change the World by Simply Making Someone's Day - Thryft
David Wagner

Life As a Daymaker: How to Change the World by Simply Making Someone's Day

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If you're feeling the need to infuse your daily routine with more purpose, Wagner's perspective can be a game-changer. His notion that we can deeply impact the world one kind gesture at a time is simple yet profound. This book not only provides a shot of optimism but gives concrete ways to make positivity a daily practice. It's a heartfelt reminder that we're all interconnected, and even small actions can echo positively in others' lives.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.