Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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SuperBusiness: How I Started SuperJam from My Gran's Kitchen - Thryft
Fraser Doherty

SuperBusiness: How I Started SuperJam from My Gran's Kitchen

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If you're nursing a beautiful idea—or perhaps a recipe—that feels too small to soar, "SuperBusiness" could be the nudge you need. Fraser Dountery's journey from homemade jam to household name isn't just inspirational, it's a blueprint for anyone looking to sprinkle a little sweetness on their entrepreneurial dreams. Plus, you get to indulge in the tale of a community project turned worldwide success. Who knows, it might just jar loose your own ambitions.

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World's Wealthiest Losers - Thryft

World's Wealthiest Losers

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This book could be a good read for anyone interested in the intriguing stories of the world's wealthiest people who faced significant setbacks and losses. With engaging storytelling, Margaret Nicholas provides valuable lessons and insights into the mistakes made by these individuals, allowing readers the chance to learn from their experiences. Whether you are seeking inspiration or practical advice for your own journey, this book proves that even the richest can stumble, providing a fascinating glimpse into the complexities of wealth and success.

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Mastering Enterprise - Thryft
Sue Birley

Mastering Enterprise

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Recommendation: If you're looking for a comprehensive guide to entrepreneurship and enterprise, "Mastering Enterprise" is a must-read. Written by industry experts Sue Birley and Daniel F. Muzyka, this book serves as an oracle of advice for aspiring entrepreneurs. It covers a wide range of topics, providing valuable insights and practical tips for success in the business world. Whether you're starting a new venture or looking to expand your existing business, this book will be an invaluable resource.

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Wall Street Potholes					Insights from Top Money Managers on Avoiding Dangerous Products - Thryft
Simon A. Lack

Wall Street Potholes Insights from Top Money Managers on Avoiding Dangerous Products

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"Wall Street Potholes" is essential for anyone looking to take control of their investments. Simon Lack and his team equip you with the insider knowledge to dodge the pitfalls of money management. By revealing the profit-driven motives behind many financial products and advising how to sidestep advisors' self-interests, this book empowers you with the clarity and confidence needed to make astute decisions with your money.

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Executive′s Guide to Web Services (SOA, Service-Oriented Architecture) - Thryft
Eric A. Marks, Mark J. Werrell

Executive′s Guide to Web Services (SOA, Service-Oriented Architecture)

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This book is a great read for executives who want to improve cost-savings and competitiveness within their organizations using web services. It provides an overview of developing standards, current vendor positions, and industry examples of web services solutions and benefits. Users will appreciate how the book simplifies the concept of web services for ease of understanding.

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The Greatest Networker in the World
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John Milton Fogg

The Greatest Networker in the World

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If you're feeling stuck in the multilevel marketing world, 'The Greatest Networker in the World' could be a breath of fresh air. This book diverges from the usual sales tactics, instead offering a narrative that emphasizes personal growth, responsibility, and the value of teaching. The wisdom within could reframe your approach to your business and inspire you to build meaningful, lasting success in a field that can often feel confusing and cutthroat.

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The Internet Bubble - Thryft
Anthony B. Perkins, Michael C. Perkins

The Internet Bubble

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If you're interested in learning about the history of the dotcom boom and gain insight into the financial mania that gripped Silicon Valley in the late 90s, "The Internet Bubble" by Anthony B. Perkins and Michael C. Perkins is the perfect read for you. The book delves deep into how over-inflation of the Internet business and the massive investment euphoria led to the eventual bursting of the bubble, leaving many investors disillusioned. Through the authors' expert analysis and advice, readers can learn how to avoid similar financial pitfalls in the future.

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Business Statistics - Thryft
Norean D. Sharpe

Business Statistics

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Business Statistics is an excellent resource for individuals who want to learn how to make informed business decisions. The book emphasizes analytical skills, preparing future business leaders with the tools they need to tackle any challenge. The authors use a conversational writing style and real data examples to keep readers engaged. Additionally, the book covers current issues like ethics and data mining, making it a comprehensive guide for those looking to enhance their statistical knowledge.

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Effective Training - Systems, Strategies, And Practices - Thryft
James W. Thacker

Effective Training - Systems, Strategies, And Practices

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This book is a great resource for organizations to understand how to create and implement effective training programs that achieve their goals. The contingency approach provides practical insights for tailoring the training process to individual objectives and constraints. The inclusion of case examples and a step-by-step process guide make it a valuable tool for trainers across industries.

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It Starts With One					Changing Individuals Changes Organizations - Thryft
Hal B. Gregersen, J. Stewart Black

It Starts With One Changing Individuals Changes Organizations

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Considering you're intrigued by organizational transformation, "It Starts With One" is a treasure trove - it's not just about imposing changes from the top-down. The book digs into the psychological aspects that enable or hinder change within people, which in turn affects the whole organization. It's grounded in reality, offering actionable insights and tools rather than mere theory, making it a pragmatic guide for leaders determined to drive enduring change.

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Elegant Solution - Thryft
Matthew E. May

Elegant Solution

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Recommendation: Hey there! If you're looking to take your business to the next level and tap into the power of innovation, "Elegant Solution" is the perfect read for you. Through a captivating inside look at Toyota's groundbreaking methodology, Matthew May reveals the secrets behind their consistent success. You'll learn how Toyota generates over a million new ideas every year, inspiring you to create an environment of everyday innovation within your own company. Prepare to discover the game-changing power of elegant solutions and revolutionize your business!

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LogoLounge 3 - 2,000 International Identities By Leading Designers - Thryft
Catharine Fishel, Bill Gardner

LogoLounge 3 - 2,000 International Identities By Leading Designers

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LogoLounge 3 is an excellent resource for logo designers and businesses seeking to create a distinct branding identity. The categorization of logos by themes and design elements allows for easy reference and inspiration. Reviewers often praise the book for its extensive collection of high-quality and diverse design ideas.

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The Servant Leader: Unleashing the Power of Your People - Thryft
Robert P. Neuschel, Ken Landau

The Servant Leader: Unleashing the Power of Your People

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This book, "The Servant Leader: Unleashing the Power of Your People," is a must-read for anyone in a leadership role or aspiring to be one. Robert P. Neuschel's eloquent and thoughtful insights highlight the importance of humility and humanity in leadership. His emphasis on serving others first and enabling their growth sets this book apart. By putting into practice the principles outlined in this book, you'll not only become a better leader but also build enduring organizations based on ethical values. Get ready to be inspired and transform your leadership approach.

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Strategic Marketing Management - Custom Reader for Strathclyde University - Thryft

Strategic Marketing Management - Custom Reader for Strathclyde University

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Considering you're likely associated with Strathclyde University, this reader is curated just for you, with content designed to align with your syllabus. It presents strategic marketing theories and concepts with context that will resonate with your local academic environment, making it a practical pick for anyone looking to dive deep into marketing with a home-field advantage.

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Business Research Methods and Statistics Using SPSS - Thryft
Richard A. Burns, Robert P. Burns

Business Research Methods and Statistics Using SPSS

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This book might just be what you need to demystify the complex world of business research and statistics. With its easy-to-understand language and focus on practical applications, it could be a boon for anyone engaged in business studies or management research. It smoothly transitions you from theoretical concepts to the real-world utility of SPSS, without overwhelming you with mathematical jargon. If you're looking to get comfortable with quantitative methods and want to apply them effectively in your research, this could be the book to start with.

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The Strategy Process : Concepts, Context and Cases: International Edition - Thryft
Henry Mintzberg, Robert M. James

The Strategy Process : Concepts, Context and Cases: International Edition

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The Strategy Process is a must-read for individuals seeking to understand and apply modern business strategies. The book is well researched and includes cases from major companies, providing an insightful look into how these organizations act strategically. Its inclusion of new concepts such as core competency strategies and managing hypercompetition make it a valuable resource to stay updated in the evolving world of business.

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PAL Bhar Mein Network Banayan - Thryft
Dr Ivan Misner

PAL Bhar Mein Network Banayan

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This book is perfect for anyone looking to enhance their networking skills and open more doors in their personal and business life. The book covers various tips on building a successful network and leaves readers with practical knowledge on creating opportunities and thriving in the business world. This book is ideal for people who want to take their networking to the next level and make connections that matter.

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Intercultural Business Communication - Thryft
Lillian H. Chaney

Intercultural Business Communication

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This book provides practical guidelines and information on conducting negotiations, writing business letters, and navigating intercultural communication in international business. It offers a unique perspective that could be helpful for business professionals and students dealing with global communication.

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West Point Leadership Lessons: Duty, Honor and Other Management Principles - Thryft
Scott Snair

West Point Leadership Lessons: Duty, Honor and Other Management Principles

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If you're eager to lead with integrity and responsibility, this book can offer you a fresh perspective. West Point's rigorous values can provide a blueprint for solid leadership in any arena, and author Scott Snair adeptly translates military ethos into a civilian context. Walk away inspired to apply these time-honored values to your daily management challenges.

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101 Great Resumes - Thryft
Career Press

101 Great Resumes

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This book is a must-read for anyone looking to craft a standout resume. With real-life examples for various industries and situations, it provides valuable insights and guidance on how to communicate your skills and experiences effectively. Users have praised the book for its practical advice and easy-to-follow format, making it an essential resource for anyone navigating the job market.

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Winning with People - Thryft
Michael G. Zey

Winning with People

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This book provides valuable insights on how to identify key individuals in your personal and professional network, build strong relationships with them, and navigate the complex dynamics of human interaction. Using real-life examples and practical tips, it will help you develop a deeper understanding of people's roles and motivations, and provide strategies for dealing with difficult individuals and challenges. Highly recommended for anyone looking to improve their interpersonal skills and succeed in both their personal and professional lives.

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Wave 4 - Network Marketing In The 21St Century - Thryft
Richard Poe

Wave 4 - Network Marketing In The 21St Century

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This book could be a good read for someone who wants to stay ahead in the network marketing industry and leverage the power of technology. Richard Poe's "Wave 4" takes you on a journey through the transformation of network marketing in the 21st century. With insightful examples and strategies, this book empowers you to reach new heights and seize the unlimited potential that technology brings to the industry. Get ready to revolutionize your network marketing business and thrive in the wired world of opportunities.

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Business Accounting: v. 1 - Thryft
Frank Wood

Business Accounting: v. 1

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Leverage - The Key To Multiplying Money - Thryft
Gerald Krefetz

Leverage - The Key To Multiplying Money

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An incisive guide that shows investors how to play by the rules, reduce the risks, and multiply their earnings using leveraged investments. The first accessible treatment of basic leveraging principles investors can apply to a wide range of investments - how to exploit the full range of leverage-based instruments such as stock options, commodity futures, index options, options on futures, and financial futures. The book explains the advantages and drawbacks of each type of leveraged investment and shows how the mechanics of the leverage can be manipulated to minimize risk.

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The Microstructure Approach to Exchange Rates - Thryft
Richard K. Lyons

The Microstructure Approach to Exchange Rates

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This book is a great read for those interested in economics and finance, particularly in exchange-rate behavior. Richard K. Lyon's "The Microstructure Approach to Exchange Rates" offers a fresh perspective on exchange rate economics, focusing on how microstructure tools help to clarify the types of information most relevant to exchange rates. The book departs from unrealistic assumptions common to previous approaches and offers a combination of theoretical and empirical work. The microstructure approach is a unique and distinctive feature of this book, revealing previously puzzling exchange-rate behavior and making it a must-read for interested readers.

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Stay Hungry Stay Foolish - Thryft
Rashmi Bansal

Stay Hungry Stay Foolish

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If starting a business is something you've toyed with, or if innovation stories fuel your ambition, "Stay Hungry Stay Foolish" can be a profound read. Rashmi Bansal captures the essence of risk and reward by showcasing true accounts of those who dared to venture beyond traditional career paths. It isn't just a book; it's a catalyst for the enterprising soul.

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iPhone and iPad Apps Marketing : Secrets to Selling Your iPhone and iPad Apps - Thryft
Jeffrey Hughes

iPhone and iPad Apps Marketing : Secrets to Selling Your iPhone and iPad Apps

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This book is perfect for anyone who has developed an iOS app and is struggling to get it noticed in the crowded App Store. Jeffrey Hughes provides a comprehensive guide on how to market your app effectively, from identifying your target audience to using social media to generate positive word-of-mouth. The book also includes practical tips on timing your launch and pricing your app for maximum revenue. With clear examples and step-by-step instructions, this book is a must-read for any app developer looking to succeed in the competitive app marketplace.

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The Transactional Manager: How to Solve People Problems With Transactional Analysis - Thryft
Abe Wagner

The Transactional Manager: How to Solve People Problems With Transactional Analysis

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If you're looking to tackle office dynamics and improve your management style, "The Transactional Manager" by Abe Wagner could be a game-changer for you. Wagner introduces transactional analysis as a tool to better understand and navigate interpersonal relationships in the workplace. You'll learn practical techniques to resolve conflicts and foster a positive environment, which could transform how you lead and work within your team.

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The Innovator's Field Guide - Market Tested Methods And Frameworks To Help You Meet Your Innovation Challenges - Thryft

The Innovator's Field Guide - Market Tested Methods And Frameworks To Help You Meet Your Innovation Challenges

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This book is a must-read for anyone who wants to drive innovation within their organization. It goes beyond theory and provides practical, step-by-step guidance on how to overcome the challenges of innovation. The authors, pioneers in the field, offer concrete solutions and techniques that have been proven to work in real-world scenarios. Whether you're a leader or a practitioner, this book provides invaluable strategies and tools to help you transform your organization and drive sustainable success.

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Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers - Thryft
Mary Modahl

Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers

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"Now or Never" is a must-read for businesses trying to attract and retain customers in the digital age. Mary Modahl provides valuable insights into the ten consumer segments and offers practical suggestions for businesses to make electronic commerce more attractive to shoppers. With clear and concise writing, this book is easy to understand and apply. Users will appreciate the actionable advice, making it a must-have for any business looking to stay ahead of the curve.

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I Have a Strategy (No You Don't): The Illustrated Guide to Strategy
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Howell J. Malham Jr.

I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

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If you've ever found yourself nodding along in a meeting without quite grasping the elusive concept of 'strategy,' this book is a godsend. Howell J. Malham Jr. takes what can be a dry topic and injects humor and simplicity with colorful characters and clear illustrations. It's the sort of book that simultaneously enlightens and entertains, ensuring you'll never be out of your depth in those strategy discussions again.

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Lift Me Up! Let's Make Money - Thryft
Ron Kaufman

Lift Me Up! Let's Make Money

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If you're looking to add an ounce of wisdom to your financial perspective, "Lift Me Up! Let's Make Money" could be the companion you need. The book isn't your average financial guide; it's a collection of impactful anecdotes and quotes that could change the way you think about wealth and success. It offers a mix of humor and insight that can make the journey towards financial savvy more engaging and thought-provoking.

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Branding For The Public Sector - Creating, Building And Managing Brands People Will Value - Thryft
Paul Temporal

Branding For The Public Sector - Creating, Building And Managing Brands People Will Value

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Recommendation: This book is a must-read for anyone working in the public sector or involved with non-profit organizations. With its practical strategies and real-life case studies, it provides valuable insights on how to apply effective branding techniques to create, build, and manage brands that will be valued by the public. By reading this book, you will gain a deep understanding of the importance of branding in the non-profit sector and learn how to use it as a tool for growth and prosperity. Don't miss out on the opportunity to transform your organization and make a meaningful impact in the public sector!

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Essentials of Human Resource Management - Thryft

Essentials of Human Resource Management

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The Essentials of Human Resource Management is a comprehensive and informative guide, perfect for those looking to improve their HRM skills. The book covers a wide variety of topics in a concise and easy-to-understand manner, including strategic planning, recruitment and selection, training and development, compensation and benefits, and employee relations. The author offers practical insights and real-life examples that make this book an engaging and rich resource. Overall, this book is highly recommended for students, executives and anyone looking to enhance their knowledge and skills in human resource management.

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The Super Chiefs : Today's Most Successful Chief Executives and Their Winning Strategies for the 1990s - Thryft
Robert Heller

The Super Chiefs : Today's Most Successful Chief Executives and Their Winning Strategies for the 1990s

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"The Super Chiefs" provides a fascinating insight into the mindset and strategies of successful CEOs of the 90s. The book uses real-life examples to highlight the qualities that helped propel individuals like Jack Welch of GE, Roy Vagelos of Merck, and Bill Gates of Microsoft to the top. Readers can learn valuable lessons on leadership, strategy, and decision-making from this informative read.

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Employee Training and Development - Thryft
Raymond A. Noe

Employee Training and Development

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If you are looking to enhance your company’s performance through effective employee training, this book is tailor-made for you. Raymond A. Noe presents a detailed exploration of the latest strategies in training and development, making it an invaluable resource for HR professionals and managers committed to employee growth.

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Retail Anarchy: A Radical Shopper's Adventures in Consumption - Thryft
Sam Pocker

Retail Anarchy: A Radical Shopper's Adventures in Consumption

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This book is a witty and eye-opening exploration of the nonsensical habits of consumers and the tactics used by companies to exploit them. With a dash of vitriol and doses of sarcasm, Sam Pocker exposes the inanity of marketing schemes and the plague of rude cashiers. If you want to rise above the system and outsmart the stores with their complicated rebate rules, Retail Anarchy is the wake-up call you need to break free from mindless consumption.

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Global Asset Allocation - Techniques For Optimizing Portfolio Management - Thryft
Jess Lederman, Robert A. Klein

Global Asset Allocation - Techniques For Optimizing Portfolio Management

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Buying this book could be the smartest investment you make thisseason. If that sounds like a bold claim, just take a look at thelist of contributors. In it you'll find the names of twenty-nine ofthe world's foremost experts in asset allocation. Over the courseof twenty chapters, these accomplished institutional investors,academics, analysts, and traders school you in all of the hottestnew portfolio management techniques now in use around theglobe.Not another abstruse discourse on the theoretical pros and cons ofasset allocation, Global Asset Allocation is a working,nuts-and-bolts guide for institutional investors. It outfits youwith a set of versatile new tools and techniques designed to solvereal-world problems and guide your portfolio managementdecision-making.While broad theoretical considerations are given their due, thelion's share of this book's coverage is commanded by cutting-edgetechnical issues such as mean variance optimization, allocatingbetween styles of equity management, optimal fixed incomeportfolios, asset/liability forecasting, the critical time horizon,target asset allocation, and chaos theory.In addition to all of the traditional classes of asset allocations,Global Asset Allocation explores a number of new and emerginginvestment horizons. Foremost among these is "the ultimateinvestment frontier," international markets, to which a sizeableportion of the book (all of Part Two) is devoted. You'll findin-depth discussions of the qualitative and quantitative aspects ofglobal asset allocation, in which various experts describe thelatest global asset allocation models, optimization methods,forecasting techniques, global bond and currency managementstrategies, risk and return analysis in country-to-countryallocation strategies, active and passive management portfoliostrategies, and much more.Offering world-class strategies for managing global portfolios,Global Asset Allocation is an essential resource for corporatefinance professionals, pension plan sponsors, analysts, andportfolio managers looking to expand their repertoire of financialmanagement skills.From asset liability forecasting and target asset allocation, tocritical time horizon and implementing overlay strategies, thisgroundbreaking new guide educates institutional investors instate-of-the-art portfolio management strategies guaranteed tominimize risk while maximizing returns. Bringing you the combinedinsights and expertise of twenty-nine prominent investment expertsfrom around the world, Global Asset Allocation is a workinghandbook, designed to guide your portfolio managementdecision-making and help you to solve real-world problems.* The latest asset allocation models, optimization methods, andforecasting techniques, including passive and active portfoliostrategies* Includes six major chapters on global asset allocation, includingcurrency management and emerging market investingTraders, portfolio managers...investment professionals of everyilk: read this book, and use the versatile new strategies, tools,and techniques it describes to give your investment skills arazor-sharp, winning edge.

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Readymade Job Search Letters: All the Letters You Need for a Successful Job Hunt - Thryft
Lynn Williams

Readymade Job Search Letters: All the Letters You Need for a Successful Job Hunt

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If you've been stumbling over your words while trying to land that interview, this book could be your hidden ace. It's like having a career coach in your pocket, guiding every keystroke to help you articulate your strengths effectively. Just imagine having a templates galore that you can tweak to reflect your professional story, turning job search woes into wins.

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Communication and Reports - Thryft
Peter Padget

Communication and Reports

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This book could be a good read for anyone who wants to improve their communication skills in a professional setting. The author, P. Padget, provides clear and concise guidance on how to write effective reports and memos. The book is particularly useful for those who need to present information in a professional context, such as managers, executives, and corporate communicators. With its practical advice and straightforward approach, readers will be able to apply the concepts and techniques learned from this book in their day-to-day work.

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Quality By Experimental Design - Thryft
Thomas B. Barker

Quality By Experimental Design

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This book would be perfect for someone who wants to improve their experimental design skills and achieve high-quality results while minimizing resource waste. With step-by-step examples and clear explanations, the author simplifies the mathematical aspects of statistical experimental design, making it accessible and practical. By integrating the robust design methodology introduced by Taguchi, the book provides a unique approach to optimizing experiments. Whether you are conducting large-scale or small-scale endeavors, this book will help you save resources and achieve the best possible outcomes.

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Thick Face, Black Heart : The Path to Thriving, Winning & Succeeding - Thryft
Chin-Ning Chu

Thick Face, Black Heart : The Path to Thriving, Winning & Succeeding

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This book could be a good read for individuals who are interested in learning how ancient Chinese military wisdom can be applied in the modern competitive world of business. It is an insightful guide that helps readers develop an unbreakable spirit and approach problems without fear, by adopting an ancient military philosophy. Readers could appreciate its clear and straightforward writing style that helps convey the author’s message effectively.

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Promote Yourself: The New Rules for Building an Outstanding Career - Thryft

Promote Yourself: The New Rules for Building an Outstanding Career

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This book is a must-read for anyone looking to take their career to the next level. In "Promote Yourself," Dan Schawbel provides a step-by-step guide on how to effectively build your personal brand and promote yourself in today's fast-paced, digital world. With practical advice and real-life examples, Schawbel teaches you how to showcase your skills and stand out from the crowd. Whether you're just starting out or looking to advance in your current role, this book will equip you with the tools you need to succeed in the modern workplace.

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What Color Is Your Parachute? - A Practical Manual for Job-Hunters and Career-Changers - Thryft
Richard Nelson Bolles

What Color Is Your Parachute? - A Practical Manual for Job-Hunters and Career-Changers

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If you feel stuck in your current job or lost in the career search jungle, "What Color Is Your Parachute?" could be the compass you need. Richard Nelson Bolles provides a timeless manual that's updated to address modern job markets, offering strategies that help you understand your own unique skills and how to market them. People love it for its practical exercises that lead to real personal insights and actionable plans.

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International Financial Statement Analysis - Thryft
Hennie van Greuning CFA, David Tweedie, Thomas R. Robinson

International Financial Statement Analysis

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Whether you're a seasoned finance professional or looking to break into the field, 'International Financial Statement Analysis' offers a deep dive into how financial statements can vary internationally and how to interpret these differences effectively. It stands out by not just teaching you how to read the statements but also how to extract the sort of insights that can inform smarter investment decisions. This knowledge is pivotal for understanding the global economic landscape and could give you an edge in your professional journey.

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ITIL V3 Service Strategy - Thryft
David Cannon

ITIL V3 Service Strategy

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ITIL V3 Service Strategy is the perfect read for IT executives and business leaders who want to streamline and improve their IT services in order to achieve their business goals. The book provides a detailed guide on how to develop and implement an effective service strategy that aligns with the needs of the business and delivers results. The unique feature of this book is its focus on achieving business success through IT services, making it a valuable resource for anyone looking to improve their organization's IT capabilities.

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Driving Digital Transformation - Thryft
Dennis Khoo

Driving Digital Transformation

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This book is a must-read for leaders and organizations embarking on a digital transformation journey. Dr. Dennis Khoo, the creator of TMRW digital bank, shares his visionary analysis and on-the-ground guidance, breaking through established paradigms and providing game-changing insights to replicate success across industries. With his sharp mind and expertise, Dennis Khoo provides valuable strategies for driving digital transformation, making this book an essential resource for any major digital initiative.

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Investments - Thryft
Zvi; Kane Bodie

Investments

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If you're seeking to deepen your understanding of finance, "Investments" by Zvi Bodie could be your guide. It's a treasure trove meticulously blending theory with practical application, ensuring you not only learn but also apply your knowledge. The structured end-of-chapter problems, categorized by difficulty, allow for self-paced learning, making complex investment concepts digestible regardless of your financial acumen. Whether you're a student or a seasoned professional, this book can be a cornerstone for your financial expertise.

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Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch

Advertising and Promotion: An Integrated Marketing Communications Perspective

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Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.

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Singapore Business Law - Thryft

Singapore Business Law

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"First published in 1996, Singapore Business Law celebrates its tenth anniversary with the release of this new fourth edition. The book has become a popular main text for business law courses in many degree and diploma programmes. Although primarily intended for business and accountancy students, it is now used by students in other disciplines who study business law at tertiary level. It also serves as a useful introduction for professionals working in the Singapore commercial sector." --Book Jacket.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.