Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Sustainability in Coffee Production: Creating Shared Value Chains in Colombia - Thryft
Andrea Biswas-Tortajada

Sustainability in Coffee Production: Creating Shared Value Chains in Colombia

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If you're fascinated by the impact of sustainable efforts on global markets, and specifically love coffee, this might just stir your interest. The book delves into how ethical practices can transform an entire industry, securing better outcomes for local farmers and the environment, all while ensuring that your morning cup of joe is a responsible one. It's an enlightening examination of the journey coffee takes from the Colombian hills to your kitchen, made all the more enjoyable knowing it's done right.

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Jumping The S-Curve - How To Beat The Growth Cycle, Get On Top, And Stay There - Thryft
Paul Nunes, Tim Breene

Jumping The S-Curve - How To Beat The Growth Cycle, Get On Top, And Stay There

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You're a forward-thinker and you're ambitious—that's why "Jumping The S-Curve" might just resonate with you. It's a guide that addresses how businesses reach and sustain peak performance by identifying and nurturing exceptional talent. In a world where staying ahead is paramount, this book offers invaluable insight on avoiding complacency and fostering a culture of continuous innovation and growth. If those are the challenges you're up against, this read could be your next playbook.

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Producing, Financing, and Distributing Film : A Comprehensive Legal and Business Guide - Thryft
Paul A. Baumgarten, Mark Fleischer, Donald C. Farber

Producing, Financing, and Distributing Film : A Comprehensive Legal and Business Guide

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This book is a must-read for anyone interested in the business side of the film industry. It provides a clear and concise guide to the complex procedures involved in producing, financing, and distributing a film. The expertise of three entertainment law experts makes this book an essential reference for independent producers, filmmakers, and anyone interested in the workings of the movie industry. The book's most distinctive feature is its authoritative approach in cutting through the jungle of film business, providing valuable insights and guidance to its readers.

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Electronic Commerce: A Managerial Perspective - Thryft
Jae Kyu Lee, Efraim Turban, Jae Kuy Lee

Electronic Commerce: A Managerial Perspective

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Recommended for users who want to understand the ins and outs of managing businesses online. This book provides a comprehensive and authoritative perspective on the opportunities, challenges, and strategies in global e-commerce. With the authors' rich experience and expertise, it serves as a valuable guide for anyone interested in thriving in the digital marketplace.

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Stab Your Way to the Top - Thryft
Martin Wakeman

Stab Your Way to the Top

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Recommendation: If you're tired of reading the same old 'how-to-succeed-in-business' books and looking for something much more unconventional, then Stab Your Way to the Top is the perfect read for you. With hilarious cartoons and witty prose, it provides a satirical guide on how to advance in your career through ruthless behavior. Although it may not be for everyone, this book is a refreshing and unique take on an all too serious subject.

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100+ Tactics for Office Politics
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Casey Hawley M.A.

100+ Tactics for Office Politics

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Feeling stuck or overwhelmed by office dynamics? "100+ Tactics for Office Politics" offers a lifeline in corporate waters, presenting actionable strategies to help you understand, engage with, and eventually master the intricate dance of workplace relationships. Whether it's handling tough bosses or sidestepping career pitfalls, this book is for anyone looking to thrive in their professional environment.

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Contemporary Strategy Analysis					Text and Cases - Thryft
Robert M. Grant

Contemporary Strategy Analysis Text and Cases

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Delving into this book, you'll gain a robust understanding of creating value within a business context, marrying it with practical insights for real-world application. Its approach is contemporary, tackling global shifts alongside ethical considerations. For anyone engaged in business strategy, or students in MBA or advanced undergraduate programs, it's a must-read resource replete with interactive elements that can sharpen your analytical skills and strategic thinking.

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Fabrics for Interiors: A Guide for Architects, Designers and Consumers
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Jack Larsen, Jeanne Weeks

Fabrics for Interiors: A Guide for Architects, Designers and Consumers

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If you're delving into interior design or architecture, 'Fabrics for Interiors' is a trove of insights. It marries the practicality of fabric choice with aesthetic considerations. From textures to durability, it's an indispensable guide that connects material selection to the pulse of lived spaces. Whether you're professional or enthusiast, this book elevates your understanding of fabric's role in interior spaces.

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The Chicago Manual of Style - Thryft
University of Chicago Press

The Chicago Manual of Style

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If precision in writing is what you're after, "The Chicago Manual of Style" is akin to a trusty compass for navigation through the complexities of editorial conventions. It's not just a book; it's a comprehensive tool that has stood the test of time, helping countless writers ensure their prose is polished and professional. Whether you're a budding author, an academic, or someone who cares about the nitty-gritty of punctuation and formatting, this manual is a must-have reference you'll return to time and again.

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Landor Brand Strategy: "Landor Associates" Case Study - Thryft
unknown author

Landor Brand Strategy: "Landor Associates" Case Study

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If you're fascinated by how iconic brands like FedEx and Microsoft forged their visual identities and became industry leaders, "Landor" offers you a treasure trove of insights. This case study delves deep into the pioneer work of Walter Landor and his profound impact on branding strategy. For anyone interested in the art and science of brand building, this is a compelling read that lays bare the philosophies and methods that transformed ordinary companies into standout Breakaway Brands.

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The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer - Thryft
Alexander Jutkowitz

The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

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If you're looking to harness the power of storytelling to elevate your brand or professional persona, The Strategic Storyteller provides compelling insights. Jutkowitz blends the art of engaging narratives with practical marketing strategy, offering a guide that's as thought-provoking as it is actionable. It's perfect for brushing up on your narrative skills in a world that values creativity and authenticity in communication.

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Search and Social: The Definitive Guide to Real-Time Content Marketing - Thryft
Rob Garner

Search and Social: The Definitive Guide to Real-Time Content Marketing

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If you're looking to invigorate your brand's digital presence, "Search and Social" might be just the ticket. It’s a treasure trove crafted for those wanting to master the art of online visibility and customer engagement. Garner merges SEO with social media, providing a clear-cut guide for executing content that resonates with customers—day or night. It's especially useful if you’re keen to stay ahead in the constantly buzzing digital marketing landscape.

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Winning with Synergy : How America Can Regain the Competitive Edge - Thryft
Peter A. Corning

Winning with Synergy : How America Can Regain the Competitive Edge

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This book offers an insightful analysis of the American economy and proposes a solution to help the country regain its competitive edge through strategic collaborations and partnerships. The unique feature of this book lies in the author's comprehensive approach to addressing the issue of competitiveness, drawing on examples from different fields and perspectives. Overall, readers interested in the economic landscape of America and how to improve it would find this book valuable.

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Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services - Thryft
Frank R. Bacon

Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services

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This book could be a good read for business owners or entrepreneurs who want to achieve success in new-product innovation. Using the market-tested five-element paradigm of Planned Innovation, the authors provide practical steps to evaluate the potential of any new product or service. The book emphasizes the importance of having a lasting market orientation, selecting criteria that reflect strategic objectives and tactical goals, and assessing the positive and negative influences of external trends on business opportunities. Through scientific reasoning and proper staffing, the book demonstrates how to minimize cost, time, and risk in bringing successful new products to market.

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International Management: Culture, Strategy, and Behavior - Thryft
Fred Luthans

International Management: Culture, Strategy, and Behavior

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This book provides a comprehensive guide to international management, including the impact of culture, strategy and behavior on business. It offers practical advice to those entering the field, or aiming to improve their knowledge, with real-world case studies and engaging content. Users could potentially find this to be a valuable tool in their education or professional careers.

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Key Management Ratios : Key Management Ratios - Thryft

Key Management Ratios : Key Management Ratios

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Key Management Ratios is a must-read for any business owner who wants to understand financial ratios in a simple and visual way. The book draws data from 200 companies to explain every measure, from cash flow to ROI and ROTA, and shows how they are linked together to drive the business. The unique approach of the book makes it a timeless classic and a great resource for anyone who wants to overcome their fear of finance.

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The Bluffer's Guide to Management - Thryft
John Courtis

The Bluffer's Guide to Management

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The Bluffer's Guide to Management is a great read for individuals who want to gain a basic understanding of management. The book presents its content in a concise and simplified manner, making it easy to comprehend and retain the information. The unique feature of this book is that it doesn't try to overload readers with too much information but instead focuses on the essentials. Overall, users are likely to find this book a valuable asset in their quest for knowledge.

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The US Brewing Industry : Data and Economic Analysis - Thryft
Victor J. Tremblay, Carol Horton Tremblay

The US Brewing Industry : Data and Economic Analysis

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This book is an essential read for anyone interested in understanding the economics and dynamics of the US brewing industry. Through a comprehensive analysis of data and economic principles, the authors provide a deep dive into the evolution of the industry, from its fragmented beginnings to the emergence of major players. With its focus on market concentration, technological advancements, brand proliferation, and pricing strategies, this book offers valuable insights for industry analysts, economists, and students of industrial organization. It's a must-have resource that sheds light on the fascinating world of brewing and its economic complexities.

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10 Minute Guide To Motivating People - Thryft
Marshall J. Cook

10 Minute Guide To Motivating People

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This book is perfect for anyone in a leadership position who wants to learn how to effectively motivate their team members. Marshall Cook provides practical tools and techniques that can be implemented in just 10 minutes, allowing you to quickly see results. The book emphasizes creating a fear-free environment, enabling your team to perform at their highest level and enjoy their work. Get ready to inspire and empower your team with this concise guide.

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Effective Leadership - Thryft

Effective Leadership

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If you're on the lookout to elevate your leadership game, "Effective Leadership" could be your playbook. Ditching pure theory, this book throws you into the driver's seat, challenging you to blend concepts with action. It's like a workout for your leadership muscles, offering steps and strategies that can transform how you lead in your daily life. Whether you're a budding manager or looking to refine your skills, this book offers that hands-on approach that can make the difference.

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The End of Leadership - Thryft

The End of Leadership

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"The End of Leadership" is a thought-provoking book that critiques the notion of leadership as a teachable skill. Instead, it argues that leadership has never been as central to success as we think, and that current understandings of leadership should be rethought. The book offers an alternative, contemporary model that better reflects political and organizational realities. Recommended for those interested in questioning the current leadership paradigm and exploring new ways of thinking about leadership.

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Mavericks at Work - Thryft

Mavericks at Work

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If you're feeling stuck in the traditional business playbook and need a breath of fresh air, "Mavericks at Work" might just be the gust you need. It's like having a conversation with the most unorthodox CEOs who've thrown the rulebook out and still soared to success. It's not just about rebelling for the sake of it; it's about smart, strategic innovation that's as engaging as it is edifying. This could be the navigation chart to steer your business into uncharted, prosperous waters.

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Creative Thinking in the Decision and Management Sciences - Thryft
James R. Evans

Creative Thinking in the Decision and Management Sciences

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This book is an excellent recommendation for decision-makers and managers looking to improve their problem-solving and decision-making skills through the application of creative thinking. The exercises and models provided in the book are practical and will certainly enhance your understanding of how to develop research ideas. The endnotes are also a valuable resource as they provide references and comments on various topics within the book. Overall, if you're looking for a resource that will challenge you to think creatively and develop new ideas, this is the book for you.

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Harvard Business Review on Compensation - Thryft
Alfie Kohn, Alfred Rappport, Egon Zehnder

Harvard Business Review on Compensation

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This book is a must-read for managers and HR professionals who want to stay on top of the latest trends in compensation. It offers a comprehensive analysis of various compensation plans, giving you the tools to make informed decisions. Whether you're grappling with making salaries public, implementing stock options, or designing incentive plans, this book presents valuable insights that will help you attract, motivate, and retain top talent in your organization.

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Leadership Agility : Five Levels of Mastery for Anticipating and Initiating Change - Thryft
William B. Joiner, Stephen A. Josephs

Leadership Agility : Five Levels of Mastery for Anticipating and Initiating Change

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If you're involved in management or leadership development, "Leadership Agility" could be the intellectual adventure you didn't know you were seeking. It lays out a clear blueprint for understanding your current leadership style and progressively guides you through more sophisticated and flexible forms. Imaging navigating the choppy waters of today's business challenges with ease; this book aims to equip you with the adaptive skills necessary to do just that.

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Practical Knowledge Management - Thryft
Siew Ning Kan

Practical Knowledge Management

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This book is a must-read for individuals who want to improve their ability to manage and utilize information effectively. Practical Knowledge Management provides practical strategies and insights to help you organize and make the most of the vast amount of information available to you. With this book, you will learn how to efficiently capture, organize, and retrieve information, giving you a competitive edge in today's information-driven world. Get ready to unlock the power of organized knowledge and transform the way you work and learn.

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Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity - Thryft
Jay Lipe

Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity

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This book is perfect for entrepreneurs and business owners who want to differentiate their brand from competitors. Through practical examples, the author shares secrets to branding success, including how to develop a unique identity and effectively communicate it to customers. The book's most distinctive feature is its comprehensive approach to crafting a strong brand identity, from brainstorming to implementation.

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Marketing Strategy: A Decision Focused Approach - Thryft
Orville C. Walker Jr., John W. Mullins, Harper W. Boyd Jr.

Marketing Strategy: A Decision Focused Approach

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Delving into "Marketing Strategy: A Decision Focused Approach" could transform how you perceive and implement marketing in your business. Imagine being able to craft strategies with a clear understanding of inter-functional relationships and analytical tools, all while staying agile in a rapidly evolving market. This text stands out by driving home the significance of strategic decision-making, ensuring you're not just following the trends but shaping them within the context of competitive strategy.

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Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson

Organization Development: The Process of Leading Organizational Change

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If you're facing the challenges of steering an organization through the rapid currents of change, this book could be a beacon for you. It dives into the ethics and real-world applications behind organizational development, which can be invaluable in our era of globalization and technological leaps. What sets it apart is its blend of classic and contemporary methods, ensuring you have a well-rounded understanding of how to lead effectively in today's dynamic work environment.

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Drop the Pink Elephant: 15 Ways to Say What You Mean...and Mean What You Say
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Bill McFarlan, Eamonn Holmes

Drop the Pink Elephant: 15 Ways to Say What You Mean...and Mean What You Say

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If you've ever felt your words get tangled up or misunderstood, "Drop the Pink Elephant" could be like a breath of fresh air. Bill McFarlan offers you a plunger to clear the blocks in your verbal pipelines. By focusing on your negatives—the 'Pink Elephants'—and teaching you to speak more clearly and effectively, this book could transform not just how you talk, but how you're heard. Whether it's personal chats or professional discourse, you're likely to walk away with strategies to convey your thoughts more accurately and impactfully.

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Re-engineering Your Business - Thryft
Daniel Morris, Joel Brandon

Re-engineering Your Business

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This book is a great resource for business owners who feel that their businesses may need a change. It provides a structured and detailed framework to undertake the process of re-engineering, and guides readers through the process step-by-step. The book's unique feature lies in its ability to be implementation-oriented, making it an excellent option for entrepreneurs seeking practical solutions.

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The Impact Code: 50 Ways to Enhance Your Presence and Impact at Work - Thryft

The Impact Code: 50 Ways to Enhance Your Presence and Impact at Work

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This book is a must-read for anyone looking to enhance their presence and influence in the workplace. With 50 powerful strategies, it provides a step-by-step guide to help you create a lasting impression on others. Whether you want to become a better leader, increase your professional opportunities, or improve your personal relationships, The Impact Code has the potential to transform your life. It's time to unlock your full potential and make an impact that truly matters.

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Men's Style: The Thinking Man's Guide to Dress - Thryft
Russell Smith

Men's Style: The Thinking Man's Guide to Dress

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If you appreciate the subtleties of a well-tailored suit and the crispness of a perfectly folded pocket square, Russell Smith's guide is for you. It's an insightful take on not just what to wear but how to wear it, allowing you to express your personal style with confidence. Elevate your wardrobe and your presence with this smart, accessible read.

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How to Manage: The Art of Making Things Happen - Thryft
Jo Owen

How to Manage: The Art of Making Things Happen

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"How to Manage" delivers a comprehensive playbook for anyone stepping into a management role or those already navigating it. Its conversational approach unpacks complex ideas into digestible steps, offering a bridge between management theory and the messier realities of leadership. It's like having a mentor at your fingertips, guiding you through every challenge with wisdom and wit. Perfect if you want to lead effectively without wading through dense academic jargon.

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The First Move: A Negotiator's Companion
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Aurelien Colson, Alain Lempereur, Michele Pekar

The First Move: A Negotiator's Companion

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If you're someone who negotiates regularly and feels there's room for improvement, "The First Move: A Negotiator's Companion" could be a game-changer for you. The book offers a fresh perspective combining the best of different global approaches to negotiation. By adopting even a fraction of the strategies outlined, you're bound to become more responsive to your clients' needs, helping you to close deals more effectively and with a greater sense of responsibility. This isn't just about business success; it's about transforming your interactions in a way that yields positive, professional relationships.

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Marketing Management: An Asian Perspective - Thryft
Philip Kotler

Marketing Management: An Asian Perspective

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If you're diving into marketing with an interest in the Asian market dynamics, this book is like having a seasoned guide. Philip Kotler's 'Marketing Management: An Asian Perspective' gives you a front-row seat to the complexities and cultural nuances of marketing in a rapidly changing Asia. It bridges global marketing theories with the realities of the Asian economic landscape, making it incredibly relevant for students and professionals eager to understand marketing through an Eastern lens.

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Workouts and Turnarounds II: Global Restructuring Strategies for the Next Century: Insights from the Leading Authorities in the Field - Thryft
Dominic Dinapoli

Workouts and Turnarounds II: Global Restructuring Strategies for the Next Century: Insights from the Leading Authorities in the Field

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If you're navigating the choppy waters of corporate restructuring, this book could be your compass. It is penned by one of the leading authorities in the field, offering practical, battle-tested strategies for revitalizing troubled companies. As you dive into the insights of various industry experts, you'll gain the foresight needed to steer your company towards calmer seas. Whether you're a CEO or a stakeholder in a distressed firm, the detailed coverage and real-world case studies in this guide could make a critical difference in your decision-making process.

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Aligning The Stars - How To Succeed When Professionals Drive Results - Thryft
Thomas J. Tierney, Jay W. Lorsch

Aligning The Stars - How To Succeed When Professionals Drive Results

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This book, "Aligning The Stars," is a must-read for ambitious professionals who are driven to succeed in their careers. With a unique perspective on the performance of industry leaders, Lorsch and Teirney provide invaluable guidance on strategy, leadership, and career development. By focusing on the development of executive-level stars, this book offers a fresh approach to achieving professional success. Whether you're in law, accounting, investment banking, advertising, IT, or consulting, this book will provide the insights and advice you need to align the stars and drive extraordinary results in your own career.

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Every Business is a Growth Business: How Your Company Can Prosper Year After Year - Thryft
Ram Charan und Noel M. Tichy

Every Business is a Growth Business: How Your Company Can Prosper Year After Year

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This book could be a good read for you if you are a business owner or leader looking to take your company to the next level. "Every Business is a Growth Business" provides a fresh perspective on how to achieve sustained growth in today's competitive landscape. With its framework based on five key principles, it offers valuable insights and strategies to help you navigate the challenges of the 21st century and unlock the secrets to sustainable business growth. So, if you're ready to transform your company's mindset and drive balanced growth, this book is a must-read.

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The Entrepreneur : 25 Golden Rules for the Global Business Manager - Thryft
Heinecke

The Entrepreneur : 25 Golden Rules for the Global Business Manager

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This book could be a good read for you if you're an aspiring entrepreneur looking for practical insights and advice on managing a global business. The author, William Heinecke, presents 25 'Golden Rules' that can be applied by any entrepreneur around the world. With a lively and practical writing style, this book provides valuable guidance and wisdom to help you navigate the challenges of entrepreneurship in a global context. Whether you're just starting out or already on your entrepreneurial journey, these golden rules will serve as a valuable roadmap to success.

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E-Newsletters That Work - Thryft
Michael J. Katz

E-Newsletters That Work

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This book can be a good read for business owners, marketers, and entrepreneurs that want to learn effective ways of engaging their customers through newsletters. Michael J. Katz provides practical techniques on how to compose and design newsletters that capture the attention of customers and lead to increased engagement, referrals, and sales. Users would review this book positively for its clear and actionable guidance on newsletter writing and design.

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High Impact Presentations : The Most Effective Way to Communicate With Virtually Any Audience Anywhere - Thryft
Lee Bowman, Jackie Stewart

High Impact Presentations : The Most Effective Way to Communicate With Virtually Any Audience Anywhere

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Whether you're pitching ideas, teaching a class, or leading a team, mastering the art of presentation is critical. "High Impact Presentations" is a guide to command attention and convey messages effectively. This book breaks down strategies that can make you a more confident and persuasive speaker. It's a great resource for anyone looking to leave a lasting impression in professional or personal settings.

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Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business
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Milind M. Lele

Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business

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If the business battlefield feels daunting to you, "Monopoly Rules" could be your tactical guide. Milind Lele provides insight into dominating your market space, making it yours alone to profit from significantly. Think Starbucks and their command over coffee aficionados—that's the kind of monopoly appeal Lele discusses. It's a strategic wakeup call, especially useful when the usual business mantras feel worn and ineffective. This book might just be the key to shifting your mindset from the crowded competition to creating your own blue ocean where you're the unmatched player.

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Mao in the Boardroom : Guerilla Warfare in the Trenches of Corporate America - Thryft
Gabriel Stricker

Mao in the Boardroom : Guerilla Warfare in the Trenches of Corporate America

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Mao in the Boardroom offers a unique perspective on business strategy, drawing lessons from Mao's guerrilla warfare tactics. It is a must-read for anyone interested in unconventional approaches to leadership and marketing. The book's most distinctive feature is its ability to apply Mao's tactics to the corporate world, making it a valuable resource for entrepreneurs and business leaders alike.

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Six Sigma For Managers - Thryft
Greg Brue

Six Sigma For Managers

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If efficiency and precision are your mantras at work, "Six Sigma For Managers" could become your new bible. With Brue's concise explanation, it's like having a smart mentor guiding you on infusing Six Sigma into your managerial DNA, potentially transforming your company's performance by reducing errors and increasing quality. This book doesn't just teach you about the concepts; it empowers you to lead.

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Crisis Economics: A Crash Course in the Future of Finance - Thryft

Crisis Economics: A Crash Course in the Future of Finance

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This book is a must-read for anyone seeking to understand the intricacies of the financial world and prepare for future crises. Renowned economist Nouriel Roubini, known for accurately predicting the current crisis, uses a captivating blend of historical analysis and global economics to demystify the causes and effects of calamities. Through his pragmatic insights and actionable recommendations, Roubini proves that with the right tools, we can not only foresee financial disasters but also prevent and cure them. So, if you're curious about the future of finance and want to gain the power of prediction, this book is an essential guide.

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Small Change Book 2: Turning Cents Into Dollars - Thryft
Goh Eng Yeow

Small Change Book 2: Turning Cents Into Dollars

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This book could be a good read for anyone looking to improve their financial literacy and personal finances. Goh Eng Yeow teaches readers how to make small and sustainable changes in their spending habits that can lead to big savings and financial stability in the long run. Readers will appreciate the practical tips and insights provided in this book.

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Major Account Sales Strategy - Thryft
Neil Rackham

Major Account Sales Strategy

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Recommendation: This book is a must-read for anyone looking to excel in major account sales. With practical strategies and tactics based on extensive research, Neil Rackham provides a comprehensive guide to tailor your selling approach, understand buyer psychology, and outmaneuver competitors. Whether you're new to sales or a seasoned professional, Major Account Sales Strategy will equip you with the tools to succeed in landing those big accounts.

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A Problem-Finding Approach to Effective Corporate Planning - Thryft
Robert J. Thierauf

A Problem-Finding Approach to Effective Corporate Planning

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This book could be a good read for anyone involved in corporate planning as it introduces a problem finding approach that allows for proactive identification of future opportunities and challenges. It provides real-world examples to illustrate how the approach can be applied to operational, tactical, and strategic problems for better results. Users may appreciate the opportunity to go beyond typical problem-solving efforts to preempt future problems and position themselves for success.

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Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media - Thryft
David Philips

Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media

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This book is a great read for PR professionals who are trying to keep up with the fast-paced digital world. David Phillips does an excellent job illustrating how the internet has transformed the practice of PR communication. The unique and distinctive feature of this book is the step-by-step approach it provides for developing an online strategy in the world of social media. This book has received great reviews as a practical guide that is easy to follow and implement.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.