Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Content Machine : Use Content Marketing to Build a 7-figure Business With Zero Advertising - Thryft
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This book is an excellent resource for entrepreneurs and marketers who want to expand their business using content marketing without relying on expensive advertising. The author shares his own experience of building a successful business using content marketing and offers practical guidance on creating and scaling your own content marketing efforts. The book also includes useful frameworks and downloads to help readers with every aspect of content marketing, making it an invaluable resource for any business owner or marketing professional.
Clueless in Advertising - Thryft
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Jim Aitchison, May Lwin  | Pearson Education Asia Pte., Ltd.

Clueless in Advertising

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Goodreads rating: 3.32

Regular price $3.79 from $2.00 Save up to 57%

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Clueless in Advertising is perfect for students, job-seekers and new recruits who are interested in the advertising industry. Not only does it provide a comprehensive overview of the different roles in an advertising agency, it also features advice from some of the top names in the field. The book's unique feature is its inclusion of a wide selection of ads, providing readers with an opportunity to learn from and be inspired by successful advertising campaigns. Overall, Clueless in Advertising is an informative and practical guide for anyone considering a career in advertising.
Movie Marketing : Opening the Picture and Giving it Legs - Thryft
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"Movie Marketing: Opening the Picture and Giving it Legs" can be a valuable resource for independent filmmakers and individuals looking to work in film distribution and marketing. The book offers a comprehensive tour of the various marketing strategies used for films across genres, budgets, and target audiences. It features insights from marketers, distributors, and even filmmakers themselves. The book also covers areas such as merchandising, promotions, and creating trailers. With case studies of films like Pulp Fiction, Hoop Dreams, and Goldeneye, readers can gain a solid understanding of successful movie marketing.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.