Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Men's Style: The Thinking Man's Guide to Dress - Thryft
Russell Smith | Thomas Dunne Books

Men's Style: The Thinking Man's Guide to Dress

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Goodreads rating: 3.64

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If you appreciate the subtleties of a well-tailored suit and the crispness of a perfectly folded pocket square, Russell Smith's guide is for you. It's an insightful take on not just what to wear but how to wear it, allowing you to express your personal style with confidence. Elevate your wardrobe and your presence with this smart, accessible read.
Organizational Behavior: [essentials] (Int'l Ed) - Thryft
Steven L. McShane | Mcgraw Hill Higher Education

Organizational Behavior: [essentials] (Int'l Ed)

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Goodreads rating: 3.6

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Organizational Behavior [Essentials] 2e is a great read for individuals interested in the fundamental principles of organizational behavior. McShane and Von Glinow's theory to reality approach combined with active learning support makes it easier for readers to grasp its concepts. The book provides an in-depth understanding of the subject while also being concise, making it a go-to guide for students seeking a better understanding on the subject.
The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction - Thryft
Jagdish N. Sheth, Milind M. Lele  | Wiley

The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction

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Pondering how to stay ahead in the competitive market? "The Customer is Key" could be your game-changer. The book guides you through real-world examples of successful companies that prioritize customer satisfaction to build loyalty and command a premium for their products. It's not just about the theoretical aspect; it delves into actionable strategies that can help you retain customers and maximize profits in an ever-shifting marketplace. Consider this book your ticket to unlocking customer loyalty and gaining an edge over your competition.
Perfect Solutions for Difficult Employee Situations
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Sid Kemp | Mcgraw Hill

Perfect Solutions for Difficult Employee Situations

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Goodreads rating: 3.4

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We've all been there, trying to handle a colleague's poor performance or navigating an office romance gracefully. This book offers a tactical approach to dealing with these uncomfortable moments. The scripts provided can save you from many awkward situations by giving you the right words, while the strategies ensure you're prepared for anything the office throws at you. It's like having a professional crisis manager whispering in your ear.
Planet Entrepreneur: Business Success Around the World
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If you’re feeling the entrepreneurial itch, "Planet Entrepreneur" could be the spark you need. It's not just a book; it's a compendium of insights from across the globe, showing you the budding landscape of opportunities available to problem-solvers and pioneers. You'll find yourself immersed in a narrative that champions innovation and the entrepreneurial spirit as the solution to pressing world issues. Its diverse perspectives will arm you with the mindset to start your own venture and make a positive dent in the universe.
The 360 Degree Brand in Asia - Creating More Effective Marketing Communications
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If you're looking to refine your marketing strategy with a focus on the Asian market, "The 360 Degree Brand in Asia" is a wise pick. The authors Blair, Armstrong, and Murphy offer a practical approach to integrating all facets of brand communication. This could prove invaluable for creating a cohesive and effective marketing presence in Asia's diverse markets.
Brand Warfare					10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft

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If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
How to Be a Better Teambuilder: Tested Techniques to Help You Improve Your Team's Performance - Thryft
Rupert Eales-White | Kogan Page

How to Be a Better Teambuilder: Tested Techniques to Help You Improve Your Team's Performance

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Goodreads rating: 4.0

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If you're managing a group at work or volunteer projects, 'How to Be a Better Teambuilder' could be your playbook. It's concise and loaded with actionable tips, strategies, and real-life case studies to help you improve your team's dynamics. The book's hands-on approach with exercises and questionnaires makes it interactive, giving you a practical toolkit to navigate team challenges and personality clashes effectively. It's all about transforming theory into practice for real-world success.
Sun Zi Bingfa - Thryft
Chow-Hou Wee | Pearson

Sun Zi Bingfa

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Sun Zi Bingfa: Strategic Applications to Business and Marketing Practices in an expanded edition of best-seller Sun Tzu: War and Management. Authentic yet easy-to-read, this insightful book applies a corporate strategy analysis framework on the ancient Chinese military treatise. It provides real-life examples to illustrate the application of the concepts.
Landor Brand Strategy: "Landor Associates" Case Study - Thryft
unknown author | P I E Books

Landor Brand Strategy: "Landor Associates" Case Study

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If you're fascinated by how iconic brands like FedEx and Microsoft forged their visual identities and became industry leaders, "Landor" offers you a treasure trove of insights. This case study delves deep into the pioneer work of Walter Landor and his profound impact on branding strategy. For anyone interested in the art and science of brand building, this is a compelling read that lays bare the philosophies and methods that transformed ordinary companies into standout Breakaway Brands.
Judgment: How Winning Leaders Make Great Calls

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If leadership or decision-making is your game, "Judgment" is like having elite coaches in your corner. It peels back the layers on what makes or breaks leaders at critical moments. The insights of Tichy and Bennis, packed with real-world examples from renowned CEOs, are invaluable. They don't just theorize; they equip you with a framework to make those tough calls yourself. This isn't just another leadership book; it's a guide for anyone who wants to understand the interplay between judgment and success.
Making the Team: A Guide for Managers - Thryft

Making the Team: A Guide for Managers

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If you're leading a team or aspire to, "Making the Team" is essential reading. It's like a toolbox for the modern manager, grounded in research yet practical enough to apply immediately. Every chapter practically converses with you, offering insights into building, nurturing, and leading teams effectively. It's one of those books you'll refer to time and again, whether you're facing teamwork challenges or aiming to motivate a high-performing team to greater heights.
Unleashing Innovation - How Whirlpool Transformed An Industry - Thryft
Deborah L. Duarte, Nancy Tennant Snyder  | Jossey-bass

Unleashing Innovation - How Whirlpool Transformed An Industry

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Goodreads rating: 3.55

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This book is a must-read for anyone interested in innovation and business transformation. It provides a fascinating behind-the-scenes look at how Whirlpool, a household name, successfully reinvented itself and became a leading-edge innovator. Through the captivating storytelling of Nancy Tennant Snyder and Deborah L. Duarte, you'll discover the strategies and practices that Whirlpool employed to embed innovation throughout the entire company. It's an inspiring tale that showcases the power of innovation to drive bottom-line results and revolutionize an industry.
Getting Things Done : The Art of Stress-Free Productivity - Thryft

Getting Things Done : The Art of Stress-Free Productivity

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If an ever-growing to-do list and the constant pressure of deadlines are keeping you up at night, David Allen’s “Getting Things Done” could be the game-changer you need. It's more than just a book—it’s a comprehensive method to declutter your mind, organize your tasks, and create a workflow that’s sustainable and peaceful. Adopting GTD may just transform your approach to work and life, letting you breathe easier.
Winning Relationships in Asian Wealth Management - Thryft
Andrew Crooke | January 1, 2012

Winning Relationships in Asian Wealth Management

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This book is a must-read for anyone working in the Asian wealth management sector. With its expert insights and practical advice, it offers a comprehensive guide to establishing and maintaining successful relationships with high-net-worth individuals. The author's deep understanding of the Asian market and wealth management industry makes this book an invaluable resource for professionals looking to excel in their careers.
I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

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If you've ever found yourself nodding along in a meeting without quite grasping the elusive concept of 'strategy,' this book is a godsend. Howell J. Malham Jr. takes what can be a dry topic and injects humor and simplicity with colorful characters and clear illustrations. It's the sort of book that simultaneously enlightens and entertains, ensuring you'll never be out of your depth in those strategy discussions again.
Bold Thinking on Investment Management: The FAJ 60th Anniversary Anthology - Thryft
Rodney N. Sullivan, Robert D. Arnott  | Cfa Institute

Bold Thinking on Investment Management: The FAJ 60th Anniversary Anthology

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If you're deeply invested in the financial world—literally or intellectually—this anthology is akin to a masterclass. The authors, including Nobel Laureates, are titans of their field and offer invaluable perspectives. The included CD-ROM is the cherry on top, providing access to insights as dynamic as a live conference. It's a treasure trove for seasoned professionals or ambitious newcomers seeking to understand investment management's evolution and future trends.
The Made-In-India Manager - Thryft

The Made-In-India Manager

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"The Made-In-India Manager" could be a good read for someone interested in understanding why Indian professionals have a significant presence in global business. The book explores the cultural influences and resourcefulness that engender sharp competitiveness and astute business perspective in Indian management practices. It also emphasizes the young manager's role in building on these advantages to ensure future success. Overall, it provides a thought-provoking and informative analysis of the factors that have led to the success of the Indian professional in the global business landscape.
The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception
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If you're feeling stuck in routine thought patterns, "The Forgotten Half of Change" could act as a catalyst to revitalize your approach to creativity and innovation, especially if you're in a corporate setting. Luc de Brabandere invites readers to step outside the usual frameworks, offering a playful yet profound nudge to shift how you perceive problems and solutions. It's a stimulating read for those who want to challenge their own status quo and inspire change in their organizations.
Becoming a Leader - Thryft

Becoming a Leader

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"Becoming a Leader" by Myles Munroe is like a compass for anyone aspiring to steer their ship in any setting they find themselves. It makes leadership accessible and relatable, whether you're looking to lead in your home, school, or workplace. Munroe's guidance is grounded in the belief that we all have the potential to lead, and this book acts as a catalyst in recognizing and nurturing that potential.
The Handbook of International Corporate Governance: A Definitive Guide
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If you're in a leadership position, dealing with international business or studying corporate structures, this book is a lighthouse in the murky waters of international corporate governance. It doesn't just list off dry legislative changes; it's filled with insights from top-tier organizations and offers a deep comparative study of governance practices across various jurisdictions. The sheer breadth of perspectives makes it a vital resource for understanding the nuances of directorship and shareholder dynamics on a global scale.
Global Explorers - The Next Generation Of Leaders - Thryft

Global Explorers - The Next Generation Of Leaders

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If the vast, interconnected world of international business fascinates you, "Global Explorers" could be your compass. The authors, through their meticulous research and candid interviews, highlight the skills needed to thrive as a leader in the global sphere. As someone looking to understand the intricacies of global leadership amidst a shortage, this book will offer perspective-packed insights that could very well shape your approach to international business management.
Tall Poppyship: be Crocodiles Not Waterlillies! : How to Get ahead and Stay There - Thryft

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This book is an excellent guide for anyone looking to succeed in their personal and professional life. It provides practical tips, mental attitudes, and strategies to overcome the challenges of the tall poppy syndrome and achieve success. Users would appreciate the author's insightful and well-researched writing style and his emphasis on self-growth and fulfillment.
In the Sphere of Silence
Vijay Eswaran | Rythm House

In the Sphere of Silence

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Goodreads rating: 4.24

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If you're searching for a quiet escape that leads to personal clarity and professional success, consider "In the Sphere of Silence." Vijay Eswaran shares a contemplative approach to living that's rarely discussed in our noisy world. It's a blend of wisdom that might just be the key to unlocking a more serene you.
Leading Across New Borders - How to Succeed as the Center Shifts

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Considering the shifting economic power dynamics, "Leading Across New Borders" could be the compass you need in today's global market. It doesn't just theorize but grounds you in practical wisdom, shared by those with boots on the ground in international leadership roles. It's essential for the leader who aims to transcend cultural and organizational boundaries, motivating and guiding diverse teams to success. This guide will equip you with strategies to not only adjust but to thrive amidst the intricate tapestry of global business.
How Stella Saved the Farm: A Tale About Making Innovation Happen

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Reasons to read: - How Stella Saved the Farm is an inspiring and relatable parable about embracing change and managing innovation in difficult times. - This book offers practical lessons grounded in academic research, making it applicable to organizations of all types. - Readers will learn how to avoid common myths about innovation, build effective teams, and take their business to the next level in a fast-changing world. - The unique storytelling approach, drawing inspiration from Animal Farm and Our Iceberg is Melting, makes this book an engaging and memorable read.
Managing Your Boss - Essential Managers
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Christina Osborne | Dk Pub

Managing Your Boss - Essential Managers

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Goodreads rating: 3.31

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If you're feeling a little lost navigating office dynamics, 'Managing Your Boss' might just be your compass. Christina Osborne packages essential strategies in bite-sized wisdom, making it an accessible guide for understanding superiors and optimizing your workplace relationships. It's not just about pleasing your boss, but about creating a harmonious environment that benefits your career growth.
The Seven Cultures of Capitalism

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Exploring "The Seven Cultures of Capitalism" is like embarking on a world tour of fiscal philosophy. If you enjoy dissecting how national culture shapes economic behavior and success, this book lays out a comparative landscape that might deepen your understanding of international business practices. It's an insightful read especially for those interested in the impact of cultural values on wealth creation.
The Art of High-stakes Decision-making : Tough Calls in a Speed Driven World - Thryft
John C. Mowen, J. Keith Murnighan  | Wiley

The Art of High-stakes Decision-making : Tough Calls in a Speed Driven World

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This book could be an excellent read for business owners, entrepreneurs, and managers who often face difficult choices that can determine their company's future. The book offers a seven-step process called the SCRIPTS method that helps readers navigate high-stakes decision-making scenarios. It is recommended for readers who want to learn how to cut through emotional and psychological barriers to make the best decisions. The author's real-life examples and engaging stories make it relatable and practical for readers to apply the principles to their specific situations.
The Executive Director's Survival Guide: Thriving as a Nonprofit Leader

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If you've just stepped into the nonprofit leadership arena, "The Executive Director's Survival Guide" is like having a mentor in book form. Carlson and Donohoe's collective experience translates into practical wisdom, offering relatable insights that'll help you navigate the sector's unique challenges. It's a resource you'll likely refer back to, whether you're troubleshooting a crisis or inspiring your team.
The Mission-driven Organisation - Thryft

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"The Mission-Driven Organization" is a must-read for business leaders who want to future-proof their organization. The book offers practical advice and step-by-step guidelines on how to create a shared vision and mission statement, build teamwork, manage change and conflict, and make the vision a permanent part of the company culture. With insights from experienced management consultants, this book is a valuable resource for anyone looking to streamline their organization while empowering employees and increasing customer satisfaction.
Conversational Power - The Key To Success With People - Thryft

Conversational Power - The Key To Success With People

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This book could be a good read for you if you want to enhance your communication skills and gain an advantage in various situations. By harnessing the power of the spoken word, the author provides easy-to-learn techniques that can help you control the minds, emotions, and behavior of others. Whether it's in your personal life, business interactions, or social situations, Conversational Power empowers you to come out ahead and achieve success through effective communication.
Co-Create - How Your Business Will Profit From Innovative And Strategic Collaboration - Thryft
David Nour | St. Martin's Press

Co-Create - How Your Business Will Profit From Innovative And Strategic Collaboration

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Goodreads rating: 3.6

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Recommendation: - This book is a must-read for business owners and entrepreneurs who are looking to stay ahead of the game and drive profitable growth through collaborative strategies. With real-world examples and practical advice, David Nour explores how successful businesses are co-creating with their customers to develop products and services that truly meet their needs. Learn how to effectively execute co-creation and ensure that your next offering is exactly what your customers are waiting for.
Customer-Focused Quality - What To Do On Monday Morning - Thryft
Thomas Hinton | Prentice Hall Direct

Customer-Focused Quality - What To Do On Monday Morning

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This book could be a good read for business owners or managers who are looking to enhance their customer focus. With insightful case studies and proven principles, it helps transform companies into customer-centric teams. By implementing quality-based processes, it teaches you how to establish a reputation for greatness and succeed in today's competitive market.
The Employer Brand: Bringing the Best of Brand Management to People at Work
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If you're keen on strengthening your company's internal culture and improving talent acquisition, "The Employer Brand" is a must-read. Barrow brilliantly bridges the gap between brand management and human resource strategies. The case studies will give you real-world insights into creating a compelling employer brand that can attract and retain the best talent, boosting your overall business success.
Making Anything Possible: Excellence in Self-Accountability - Credit and Blame
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If you're someone who's keen on personal growth and taking responsibility for your success, "Making Anything Possible" could serve as your guide. Al Marino focuses on self-accountability as a pivotal skill—one that's often the difference between mediocrity and excellence. The book breaks down the often overlooked nuance between taking credit and blame, empowering you to lead a more self-aware and goal-oriented life.
Gurus on Leadership: A Guide to the World's Thought Leaders in Leadership - Thryft
Mark A. Thomas | Viva Books Private Limited

Gurus on Leadership: A Guide to the World's Thought Leaders in Leadership

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This book is a treasure trove of insights and inspiration for anyone interested in leadership. With contributions from thought leaders across various industries and backgrounds, it offers a diverse range of perspectives on effective leadership. Whether you're a seasoned manager or aspiring to be a leader, this book will provide you with valuable advice and guidance to enhance your leadership skills. Get ready to be immersed in a world of wisdom and gain valuable tools to navigate the complex world of leadership.
The Mathematics of Games of Strategy: Theory and Applications

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If you're intrigued by how strategic decisions are crafted when you don't have all the pieces of the puzzle, this book is for you. Melvin Dresher, a skilled mathematician, breaks down complex theories with clarity, making them accessible to readers interested in the practical applications of game theory to various fields like business and economics. Reading this could change the way you approach decision making under uncertainty.
Business & Society - Thryft
Archie B. Carroll | South-western, Div Of Thomson

Business & Society

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Goodreads rating: 3.95

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This book would be a good read for business students or professionals who want to understand the importance of implementing responsible business practices. The book takes a stakeholder management framework approach to business and emphasizes the social, legal, political, and ethical responsibilities of businesses to both external and internal groups. The use of real-world applications and cases enhances ethical decision-making skills. Written by an experienced academic, this book provides valuable insights into business ethics.
Kempinski Global Luxurious Hotel - Thryft
Scientific Message Limited | Dalian University Of Technology Press

Kempinski Global Luxurious Hotel

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If you're enthralled by the intersection of history, luxury, and dignified hospitality, "Kempinski Global Luxurious Hotel" might just be your next great read. It offers a deep dive into the traditions of a storied hotel brand, inviting you to experience the opulence and timeless grace that Kempinski embodies. Whether you're a hospitality enthusiast or a history buff, this book promises to transport you through a narrative of elegance and excellence, making you feel as if you're walking through the halls of some of the world's most exquisite hotels.
Interior World.15 Financial Space - Thryft

Interior World.15 Financial Space

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If you're someone who enjoys drawing parallels between seemingly unrelated concepts, "Interior World.15 Financial Space" could be an enlightening read for you. The book uses the innovative approach of likening financial principles to elements of interior design, offering a fresh perspective that could change the way you view your finances. This approach might make complex financial concepts more relatable and easier to grasp in your personal or professional life.
Management in Minutes - Thryft

Management in Minutes

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All the tools you need for management success, this effective, compact guide will enable you to quickly grasp key management concepts and techniques. Contents include: Benchmarking, Branding, Core competition, Empowerment, Leadership, Mergers and acquisitions, Project management and the Supply chain.
Dilemmas Of Leadership - Thryft

Dilemmas Of Leadership

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This book could be a good read for someone who wants to dive deep into the world of leadership and gain a comprehensive understanding of its various aspects. With its thematic examination and original approach, Dilemmas Of Leadership offers a compass to navigate the complexities of leadership, providing readers with insights and reflections that can shape their own leadership journey. It creates order from the chaos of leadership literature, making it an essential resource for anyone seeking to enhance their leadership skills and knowledge.
The Innovative Woman : Creative Ways to Reach Your Potential - Thryft
Norma Carr-Ruffino | Career Pr Inc

The Innovative Woman : Creative Ways to Reach Your Potential

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Goodreads rating: 2.33

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The Innovative Woman would be a great read for any women in the business world looking to enhance their innovative skills. The author, Norma Carr-Ruffino, provides practical advice and strategies on how to develop creativity, collaboration, and adaptability in the workplace. By reading this book, users will gain a new perspective on how to add value to their organization through innovation.
How To Become A Great Boss - The Rules For Getting And Keeping The Best Employees - Thryft

How To Become A Great Boss - The Rules For Getting And Keeping The Best Employees

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Recommendation: This book is a must-read for anyone aspiring to be a great boss or looking to improve their leadership skills. With practical advice and real-life examples, Jeffrey Fox provides valuable insights on how to handle challenging situations and build strong relationships with your team. Whether you're a new boss or a seasoned manager, this book will inspire you to become a leader who not only achieves business success but also creates a positive and motivating work environment.
The Rogue Warrior's Strategy for Success : A Commando's Principles of Winning - Thryft
Richard Marcinko | Pocket

The Rogue Warrior's Strategy for Success : A Commando's Principles of Winning

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Goodreads rating: 3.94

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This book is perfect for individuals who are looking for unconventional and aggressive strategies to succeed in both their personal and professional lives. With insights from a former Navy commando, readers can expect to gain valuable skills and tactics that can help them overcome challenges and reach their goals faster. The book's distinct feature is its focus on unconventional and unorthodox thinking, which could be appealing for readers who are looking for unconventional approaches to success.
Will Your Next Mistake Be Fatal? : Avoiding the Chain of Mistakes That Can Destroy Your Organization - Thryft

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Recommendation: Hey there! If you're worried about making mistakes that could potentially destroy your business, "Will Your Next Mistake Be Fatal?" is the book for you. It offers a systematic approach to identifying and avoiding the chain of mistakes that can lead to catastrophic consequences. Robert Mittelstaedt provides practical techniques that apply to businesses of all sizes, helping you catch mistakes early and improve your profitability and business value. Don't let your mistakes become headline news. Stay on track and protect your organization by reading this insightful book.
Building Knowledge Management Environments for Electronic Government - Thryft

Building Knowledge Management Environments for Electronic Government

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If you've ever been intrigued by the intersection of technology, governance, and information sharing, this book is for you. It offers a comprehensive guide for transforming government efficiency through the internet and knowledge management. The real-world case studies and clear insights on success factors provided within these pages could be illuminating for professionals seeking to apply such practices in their own governmental agencies or tech-driven organizations.
Chasing Cool: Standing Out in Today's Cluttered Marketplace - Thryft
Noah Kerner, Gene Pressman  | Atria Books

Chasing Cool: Standing Out in Today's Cluttered Marketplace

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Regular price $7.90 from $3.90 Save up to 56%

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Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL
Managing Customer Relationships: A Strategic Framework
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If you're looking to harness the true power of customer-centric marketing and relationship management, this book can be your guide. Peppers and Rogers are pioneers in the CRM field, and their experience translates into actionable frameworks that can elevate any business's strategy. By exploring practical case studies and integrating industry leaders' thoughts, this book serves as an essential playbook for anyone aiming to create lasting competitive advantages through customer relationships.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.