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World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

by David Meerman Scott
$10.90
World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories
World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

Strategies for sparking global viral marketing success.

If you've been pondering how to get the world buzzing about your brand, "World Wide Rave" could be just the playbook you need. David Meerman Scott unpacks the phenomenon of a global buzz and guides you through the creation of content so compelling that it's irresistibly shareable. You'll learn how to engage communities and turn your customers into your most passionate promoters, all without the hard sell.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

by David Meerman Scott
$10.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780470395004
Authors: David Meerman Scott
Publisher: Wiley
Date of Publication: 2009-03-03
Format: Hardcover
Related Collections: Business
Related Topics: Communication, Management, Leadership
Goodreads rating: 3.7
(rated by 426 readers)

Description

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.
 

Strategies for sparking global viral marketing success.

If you've been pondering how to get the world buzzing about your brand, "World Wide Rave" could be just the playbook you need. David Meerman Scott unpacks the phenomenon of a global buzz and guides you through the creation of content so compelling that it's irresistibly shareable. You'll learn how to engage communities and turn your customers into your most passionate promoters, all without the hard sell.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.