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Winning on Purpose: The Unbeatable Strategy of Loving Customers

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Mastering customer love for unstoppable business success.

If you're passionate about leadership and customer-centric business strategies, "Winning on Purpose" is a vital addition to your shelf. Fred Reichheld takes you beyond the basics of the Net Promoter System, introducing NPS 3.0 with inspiring and practical insights. It's not just theory; the book provides actionable steps to infuse genuine customer love into your business model, promising not just fleeting profits but lasting growth and loyalty. Perfect for visionaries eager to elevate their impact and profits through heartfelt service.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Winning on Purpose: The Unbeatable Strategy of Loving Customers

Regular price $11.90
Unit price
per
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ISBN: 9781647821784
Authors: Fred Reichheld
Date of Publication: 2021-11-30
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 3.98
(rated by 414 readers)

Description

Can your company win by embracing a higher purpose? Yes--and this book tells you how. Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it--from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton. Why? Love. In Winning on Purpose, Reichheld argues that the primary purpose of a business should be to enrich the lives of its customers. NPS does this by putting the Golden Rule--loving customers--at the heart of enduring business success. But winning on purpose isn't easy. Reichheld explains why most NPS practitioners achieve just a small fraction of the system's full potential, and presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable measure of what he calls good profits. Delivering an engaging mix of in-depth business examples and moving personal stories, Reichheld distills and advances the essentials of NPS. Winning on Purpose is the must-listen story of the management phenomenon of our time--and your indispensable guide to making NPS the key to your own company's success.
 

Mastering customer love for unstoppable business success.

If you're passionate about leadership and customer-centric business strategies, "Winning on Purpose" is a vital addition to your shelf. Fred Reichheld takes you beyond the basics of the Net Promoter System, introducing NPS 3.0 with inspiring and practical insights. It's not just theory; the book provides actionable steps to infuse genuine customer love into your business model, promising not just fleeting profits but lasting growth and loyalty. Perfect for visionaries eager to elevate their impact and profits through heartfelt service.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.