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This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze

by Suzanne Costas, Peter Bieler
$9.90
This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze
This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze

Infomercial marketing insights from the Thighmaster creator.

If you're curious about the mechanisms that turn simple ideas into marketplace gold, "This Business Has Legs" could be a fascinating read. The story behind the Thighmaster is not just about the product but an entrepreneurial spirit. Peter Bieler's journey will give you an authentic inside look at how infomercial marketing can create massive success, which might inspire your own business adventures.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze

by Suzanne Costas, Peter Bieler
$9.90
ISBN: 9780471147497
Authors: Suzanne Costas, Peter Bieler
Publisher: Wiley
Date of Publication: 1996-05-28
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Business, Personal Development, Entrepreneurship, Self Help, Productivity
Goodreads rating: 4.0
(rated by 50 readers)

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Infomercial marketing insights from the Thighmaster creator.

If you're curious about the mechanisms that turn simple ideas into marketplace gold, "This Business Has Legs" could be a fascinating read. The story behind the Thighmaster is not just about the product but an entrepreneurial spirit. Peter Bieler's journey will give you an authentic inside look at how infomercial marketing can create massive success, which might inspire your own business adventures.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.