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Direct marketing essentials for all business types.
If you're looking to cut through the noise and get straight to what works in marketing, "The No B.S. Guide to Direct Marketing" is a treasure trove you can't afford to miss. Dan Kennedy doesn't just offer strategies; he delivers real-world examples that prove their effectiveness. This book is like having a seasoned marketing mentor guiding you to focus on proven methods, whether you're an up-and-coming entrepreneur or looking to rejuvenate your established business.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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ISBN: 9781599185019
Authors:
Dan S. Kennedy
Publisher: Entrepreneur Press
Date of Publication: 2013-04-01
Format: Paperback
Related Collections:
Business
Goodreads rating: 4.11
(rated by 721 readers)
Description
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
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Direct marketing essentials for all business types.
If you're looking to cut through the noise and get straight to what works in marketing, "The No B.S. Guide to Direct Marketing" is a treasure trove you can't afford to miss. Dan Kennedy doesn't just offer strategies; he delivers real-world examples that prove their effectiveness. This book is like having a seasoned marketing mentor guiding you to focus on proven methods, whether you're an up-and-coming entrepreneur or looking to rejuvenate your established business.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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