The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue

Regular price $8.90
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Transform customers into lifelong members.

If you're intrigued by the idea of turning one-time purchasers into committed members, Baxter's book is for you. It's not just theory; it's a practical guide full of strategies used by successful companies. Especially if you run a business or are interested in the economics of membership models, reading this could be the game-changer you need to boost your recurring revenue and create lasting relationships with your customers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue

Regular price $8.90
Unit price
per
ISBN: 9780071839327
Publisher: McGraw Hill
Date of Publication: 2015-03-17
Format: Hardcover
Goodreads rating: 3.76
(rated by 944 readers)

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Description

If you’ve ever used ZipCar, Amazon Prime, Spotify, Netflix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, Twitter – you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. "The Membership Economy" argues that we are now moving away from ownership, but we still want the benefits that come with access. It spares people from the duties of ownership, provides a feeling of commonality and affiliation, and offers the opportunity to create a “forever customer” who remains loyal and participatory. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes. Ultimately, it provides the cachet of belonging.
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Transform customers into lifelong members.

If you're intrigued by the idea of turning one-time purchasers into committed members, Baxter's book is for you. It's not just theory; it's a practical guide full of strategies used by successful companies. Especially if you run a business or are interested in the economics of membership models, reading this could be the game-changer you need to boost your recurring revenue and create lasting relationships with your customers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.