Just Arrived

The AirAsia Story 2

Regular price $13.90
Unit price
per

Inspiring low-cost airline's triumphant entrepreneurial journey.

If you're fascinated by stories of tenacity and business acumen transforming industries, "The AirAsia Story 2" could be a compelling read for you. It's not just the chronicle of an airline; it's an inspiration, demonstrating how vision and determination can defy the odds. As you follow AirAsia's ascent and expansion, you might just find yourself emboldened to think bigger in your own pursuits.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

The AirAsia Story 2

Regular price $13.90
Unit price
per
Condition guide

Special Offer

Buy 3, Get 1 Free On All Items Under S$10

Add 4 items under S$10 to your cart — the cheapest one is on us.

ISBN: 9789833789788
Authors: Pei Ling Chin
Date of Publication: 2014-01-01
Format: Paperback
Related Collections: Travel, History, Biographies & Memoirs, Business
Goodreads rating: 3.0
(rated by 4 readers)

Description

Twelve years ago, you may get laughed at in Malaysia if you would suggest that one day, everyone can fly. Flying (in planes) was not for everyone in Malaysia. Legendary entrepreneur Tan Sri Dr. Tony Fernandes believed that he could do something about it, together with Dato' Kamarudin Meranun. The duo launched Malaysia's first low-cost airline, AirAsia in 2002 – to the scrutiny of many who were doubtful if the LCC model was workable in Malaysia. At the time, AirAsia had only two aircraft with nearly RM40 million in debts. In just seven months after its launch, AirAsia had settled all its debts, generated RM113 million in revenue and RM19.4 million in profit! Join us in this exciting sequel as we look at AirAsia's journey from 2008 onwards until today in 2014 – including AirAsia's thrilling additions to its CEO line-up, its many regional affiliates, factors for its continued success, and its business beyond the airline industry. [Synopsis from MPH Online]
 

Inspiring low-cost airline's triumphant entrepreneurial journey.

If you're fascinated by stories of tenacity and business acumen transforming industries, "The AirAsia Story 2" could be a compelling read for you. It's not just the chronicle of an airline; it's an inspiration, demonstrating how vision and determination can defy the odds. As you follow AirAsia's ascent and expansion, you might just find yourself emboldened to think bigger in your own pursuits.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.