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Research Methods for Media and Communication

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Navigating media research complexities with clarity.

Imagine you're looking to get a handle on the often intricate world of media and communication research. This book guides you through both qualitative and quantitative methods with an approachable touch, making it ideal whether you're a student or a professional seeking to deepen your understanding of research in media-related fields. It's like having an expert by your side, demystifying the concepts you need to know.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Research Methods for Media and Communication

Regular price $11.90
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ISBN: 9780195588033
Date of Publication: 2015-09-21
Format: Paperback
Related Collections: Science, Sociology, Business
Goodreads rating: 2.0
(rated by 1 readers)

Description

Research Methods for Media and Communication (Second Edition) is an engaging and accessible introduction to media and communication research. It covers qualitative and quantitative methods commonly used in the social sciences and provides a concise overview of the processes involved in carrying out research in media and communication, journalism, and public relations. This student-friendly text guides students through the stages of designing, conducting, analysing, and reporting on an original research project. Updated with contemporary case studies and real-life examples, the second edition is rich with learning support for media and communication students, including exercises to consolidate knowledge and handy hints for guidance on key aspects of the research process.
 

Navigating media research complexities with clarity.

Imagine you're looking to get a handle on the often intricate world of media and communication research. This book guides you through both qualitative and quantitative methods with an approachable touch, making it ideal whether you're a student or a professional seeking to deepen your understanding of research in media-related fields. It's like having an expert by your side, demystifying the concepts you need to know.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.