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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

by Raja Rajamannar
$16.90
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

Revolutionizing marketing strategies for future trends.

If you're intrigued by the evolution of marketing and how it stands on the brink of a revolutionary shift, "Quantum Marketing" might just be the key to unlocking the future. This book is ripe for anyone looking to stay ahead in a world where traditional branding faces complete transformation. Rajamannar's insider perspective as Mastercard's CMO will offer you cutting-edge insights into adapting and thriving in the marketing revolution that awaits.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

by Raja Rajamannar
$16.90
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781400223954
Authors: Raja Rajamannar
Publisher: HarperCollins Leadership
Date of Publication: 2021-02-09
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Management, Leadership, Technology
Goodreads rating: 3.73
(rated by 350 readers)

Description

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will discover how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
 

Revolutionizing marketing strategies for future trends.

If you're intrigued by the evolution of marketing and how it stands on the brink of a revolutionary shift, "Quantum Marketing" might just be the key to unlocking the future. This book is ripe for anyone looking to stay ahead in a world where traditional branding faces complete transformation. Rajamannar's insider perspective as Mastercard's CMO will offer you cutting-edge insights into adapting and thriving in the marketing revolution that awaits.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.