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Pre-Commerce: How Companies and Customers Are Transforming Business Together

by Mark Addicks, Bob Pearson
$3.90
Pre-Commerce: How Companies and Customers Are Transforming Business Together
Pre-Commerce: How Companies and Customers Are Transforming Business Together

Transforming business with customer-centric strategies.

If you're looking to understand the modern marketplace where customer interaction is key, "Pre-Commerce" is essential. Bob Pearson offers a forward-thinking analysis on how social media shapes purchasing decisions and brand loyalty. It's not just about transactional e-commerce; it's a deep dive into engaging customers throughout their entire online journey, perfectly suited for business leaders and marketers eager to evolve with the digital age.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Pre-Commerce: How Companies and Customers Are Transforming Business Together

by Mark Addicks, Bob Pearson
$3.90
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780470928448
Authors: Mark Addicks, Bob Pearson
Publisher: Jossey-Bass
Date of Publication: 2011-03-15
Format: Hardcover
Related Collections: Economics, Business
Related Topics: Communication, Entrepreneurship, Technology, Finance, Society, Social Science
Goodreads rating: 3.93
(rated by 30 readers)

Description

Ideas for leaders to engage directly with customers to shape their brand and marketplace success. Since its debut, e-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of pre-commerce where customers make their own decision to buy or support a brand before the transaction. Pre-commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves, and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees, and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell’s global social media team and as a consultant to Fortune 1000 companies worldwide. Pearson reveals that the best ideas are often free and the technology needed is rarely a cost issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers.
 

Transforming business with customer-centric strategies.

If you're looking to understand the modern marketplace where customer interaction is key, "Pre-Commerce" is essential. Bob Pearson offers a forward-thinking analysis on how social media shapes purchasing decisions and brand loyalty. It's not just about transactional e-commerce; it's a deep dive into engaging customers throughout their entire online journey, perfectly suited for business leaders and marketers eager to evolve with the digital age.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.