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Planning and Managing Public Relations Campaigns

by Anne Gregory
$100.90
Planning and Managing Public Relations Campaigns
Planning and Managing Public Relations Campaigns

Blueprint for successful PR campaigns execution.

Venturing into the PR world can feel like navigating a dense fog, but Anne Gregory's book is like a lighthouse guiding the way. You might appreciate the clear, step-by-step approach that demystifies the planning and management of public relations campaigns. Whether you're looking to sharpen your professional skills or manage PR for your own venture, this book breaks down complex concepts into digestible actions that could really benefit you and your organization.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Planning and Managing Public Relations Campaigns

by Anne Gregory
$100.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9788175543409
Authors: Anne Gregory
Publisher: Kogan Page
Date of Publication: 2012-11-06
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Management, Communication, Business, How To, Leadership
Goodreads rating: 0.0
(rated by 0 readers)

Description

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide.
 

Blueprint for successful PR campaigns execution.

Venturing into the PR world can feel like navigating a dense fog, but Anne Gregory's book is like a lighthouse guiding the way. You might appreciate the clear, step-by-step approach that demystifies the planning and management of public relations campaigns. Whether you're looking to sharpen your professional skills or manage PR for your own venture, this book breaks down complex concepts into digestible actions that could really benefit you and your organization.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.