Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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Starbucks CEO's candid comeback and leadership tale.

If you enjoy a blend of personal storytelling and business strategy, "Onward" by Howard Schultz might just be the book to perk up your reading list. It's more than just a corporate narrative; it's a personal confession and a masterclass in resilience. Dive into the behind-the-counter drama of a beloved coffee empire and get a firsthand look at managing a global brand through crisis without sacrificing integrity. Schultz's transparency about the tribulations faced by Starbucks will likely resonate with both business enthusiasts and coffee aficionados alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Onward: How Starbucks Fought for Its Life Without Losing Its Soul

Regular price $16.90
Unit price
per
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ISBN: 9780470977644
Authors: Howard Schultz
Publisher: Rodale
Date of Publication: 2011-01-01
Format: Hardcover
Related Collections: Business, Economics, Biographies & Memoirs
Goodreads rating: 3.86
(rated by 30446 readers)

Description

Onward is the remarkable story of how Howard Schultz, CEO of Starbucks, came back after facing painful revelations about internal troubles in the company's sustainability. Schultz offers readers an extraordinarily intimate look at his daily decision sessions in Seattle, conversations with coffee farmers in Rwanda, and investor presentations in New York during the worst of the economic turmoil. Onward is more than just a business book. Personally inspiring and unexpectedly candid, it brings a dramatic story to life with the emotional power and narrative suspense of a novel.
 

Starbucks CEO's candid comeback and leadership tale.

If you enjoy a blend of personal storytelling and business strategy, "Onward" by Howard Schultz might just be the book to perk up your reading list. It's more than just a corporate narrative; it's a personal confession and a masterclass in resilience. Dive into the behind-the-counter drama of a beloved coffee empire and get a firsthand look at managing a global brand through crisis without sacrificing integrity. Schultz's transparency about the tribulations faced by Starbucks will likely resonate with both business enthusiasts and coffee aficionados alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.