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One Buck at a Time: An Insider's Account of How Dollar Tree Remade American Retail

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Disrupting retail with surprising one-dollar quality.

"One Buck at a Time" isn't just an entrepreneurial success story; it's a testament to the unwavering commitment to a single price point amidst the tumultuous retail landscape. If you're intrigued by the David versus Goliath scenario in business, where a simple concept revolutionizes an industry, this book will fascinate you. It's for those who appreciate innovation, strategy, and the relentless pursuit of maintaining a founding principle against all odds.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

One Buck at a Time: An Insider's Account of How Dollar Tree Remade American Retail

Regular price $11.90
Unit price
per
ISBN: 9780895876812
Publisher: Blair
Date of Publication: 2017-02-07
Format: Hardcover
Related Collections: Biographies & Memoirs, Business, History
Goodreads rating: 3.96
(rated by 92 readers)

Description

For over thirty years, Dollar Tree has succeeded at something the retail industry thought impossible: selling goods of surprising quality for no more than a dollar apiece, and in the process earning profits that defy common sense. In One Buck at a Time, company cofounder Macon Brock leads readers through the twisty path that saw Dollar Tree mushroom from a humble five-and-dime in Norfolk, Virginia, into one of the fastest-growing businesses in America—one that today operates more than 14,000 stores, provides jobs for 165,000 people, and is climbing the Fortune 500. During every step of its growth, Dollar Tree has had to re-prove its concept to people who can’t believe its success. Not long after entering the marketplace, the company faced a crisis of conscience. In view of inflation and pressure from suppliers, how long could it stick to its one-dollar price point? Would it have to abandon its founding principle and become just another Walmart competitor? Brock devised an experiment—he acquired a mixed bag of items Dollar Tree could sell for one dollar, for two dollars, for three and five, dumped them on a desk, and asked company officials to separate them into price piles. They couldn’t do it. Even Brock was surprised. One Buck at a Time is an informal history of budget retail and a how-to on doing it right. Brock credits
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Similar Reads

Disrupting retail with surprising one-dollar quality.

"One Buck at a Time" isn't just an entrepreneurial success story; it's a testament to the unwavering commitment to a single price point amidst the tumultuous retail landscape. If you're intrigued by the David versus Goliath scenario in business, where a simple concept revolutionizes an industry, this book will fascinate you. It's for those who appreciate innovation, strategy, and the relentless pursuit of maintaining a founding principle against all odds.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.