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Net Gain : Expanding Markets through Virtual Communities

by John Hagel III, Arthur G. Armstrong
Save up to 59%
Compare to estimated retail price: S$37.22  

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Net Gain : Expanding Markets through Virtual Communities - Thryft
Net Gain : Expanding Markets through Virtual Communities - Thryft

Virtual communities: new marketing strategy revolution.

"Net Gain" introduces a groundbreaking economic model to help readers understand and quantify the revenue potential of virtual communities. It offers valuable real-world scenarios and lessons for building value and creating a competitive edge in the online economy. Recommended for entrepreneurs, marketers, and business owners who want to establish an entirely new approach to product development, marketing, customer service, and distribution.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Net Gain : Expanding Markets through Virtual Communities

by John Hagel III, Arthur G. Armstrong
Save up to 59%
Compare to estimated retail price: S$37.22  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780875847597
Authors: John Hagel III, Arthur G. Armstrong
Publisher: Harvard Business Review Press
Date of Publication: 1997-01-23
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Management, Technology, Entrepreneurship
Goodreads rating: 3.6
(rated by 81 readers)

Description

Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.
 

Virtual communities: new marketing strategy revolution.

"Net Gain" introduces a groundbreaking economic model to help readers understand and quantify the revenue potential of virtual communities. It offers valuable real-world scenarios and lessons for building value and creating a competitive edge in the online economy. Recommended for entrepreneurs, marketers, and business owners who want to establish an entirely new approach to product development, marketing, customer service, and distribution.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.