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Marketing Management: A Strategic Decision-Making Approach

by Orville C. Walker Jr., John W. Mullins
$32.90
Compare to estimated retail price: S$101.03  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Marketing Management: A Strategic Decision-Making Approach
Marketing Management: A Strategic Decision-Making Approach

Strategic tools for practical marketing decision-making.

If you're eyeing a career in marketing or looking to understand how strategic decisions shape campaigns, "Marketing Management: A Strategic Decision-Making Approach" can be your playbook. The book's blend of real-life examples, from fresh startups to established giants, offers tangible insights. It's not just about theory; the inclusion of up-to-date internet-savviness throughout the chapters ensures you'll feel prepared to tackle modern marketing challenges head-on.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing Management: A Strategic Decision-Making Approach

by Orville C. Walker Jr., John W. Mullins
$32.90
Compare to estimated retail price: S$101.03  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780071326377
Authors: Orville C. Walker Jr., John W. Mullins
Publisher: McGraw Hill Higher Education
Date of Publication: 2012-01-01
Format: Paperback
Related Collections: Business
Related Topics: Management, Entrepreneurship, Communication
Goodreads rating: 3.42
(rated by 64 readers)

Description

Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.
 

Strategic tools for practical marketing decision-making.

If you're eyeing a career in marketing or looking to understand how strategic decisions shape campaigns, "Marketing Management: A Strategic Decision-Making Approach" can be your playbook. The book's blend of real-life examples, from fresh startups to established giants, offers tangible insights. It's not just about theory; the inclusion of up-to-date internet-savviness throughout the chapters ensures you'll feel prepared to tackle modern marketing challenges head-on.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.