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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
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Essential marketing concepts redefined for modernity.
Stepping into the world of marketing can feel like diving into deep waters, but Kotler's "Marketing Insights from A to Z" serves as an invaluable floatation device. This book distills complex ideas into digestible bites, appealing not only to experienced marketers but also to novices, entrepreneurs, and anyone intrigued by the shifts in consumer engagement. Kotler’s expertise shines as he reinterprets traditional marketing concepts through the lens of modern-day challenges and innovations, making it an indispensable resource for anyone wanting to stay afloat in today’s dynamic business seas.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Regular price
Compare to estimated retail price: S$39.52
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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ISBN: 9780471268673
Authors:
Philip Kotler
Publisher: Wiley
Date of Publication: 2003-03-03
Format: Hardcover
Related Topics:
Management
Goodreads rating: 4.07
(rated by 1159 readers)
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Essential marketing concepts redefined for modernity.
Stepping into the world of marketing can feel like diving into deep waters, but Kotler's "Marketing Insights from A to Z" serves as an invaluable floatation device. This book distills complex ideas into digestible bites, appealing not only to experienced marketers but also to novices, entrepreneurs, and anyone intrigued by the shifts in consumer engagement. Kotler’s expertise shines as he reinterprets traditional marketing concepts through the lens of modern-day challenges and innovations, making it an indispensable resource for anyone wanting to stay afloat in today’s dynamic business seas.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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