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Market-Based Management

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Strategies linking marketing performance to profit.

If the intersection of marketing and profitability fascinates you, "Market-Based Management" is a book you shouldn't miss. Roger Best delves into how a strategic marketing approach directly influences a company's financial success. The book is a blend of theory and practical analytics, crucial for anyone in marketing or business leadership aiming to make data-driven decisions that bolster the bottom line. It's a powerful tool for understanding how to translate marketing strategies into tangible results.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Market-Based Management

Regular price $11.90 Now $9.90 Save 17%
Unit price
per
ISBN: 9781292020396
Authors: Roger J. Best
Publisher: Roger Best
Date of Publication: 2013-01-01
Format: Paperback
Related Collections: Business, Personal Development, Economics
Related Topics: Business, Finance, How To, Management
Goodreads rating: 3.72
(rated by 120 readers)

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Strategies linking marketing performance to profit.

If the intersection of marketing and profitability fascinates you, "Market-Based Management" is a book you shouldn't miss. Roger Best delves into how a strategic marketing approach directly influences a company's financial success. The book is a blend of theory and practical analytics, crucial for anyone in marketing or business leadership aiming to make data-driven decisions that bolster the bottom line. It's a powerful tool for understanding how to translate marketing strategies into tangible results.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.