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New

Killer Brands Create and Market a Brand That Will Annihilate the Competition

by Frank Lane
$10.90
Killer Brands Create and Market a Brand That Will Annihilate the Competition
Killer Brands Create and Market a Brand That Will Annihilate the Competition

Dominate markets with potent, unique branding strategies.

If you're passionate about creating a brand that stands out in today's crowded marketplace, "Killer Brands" could be your playbook. Frank Lane breaks down the often-intimidating branding process into digestible, actionable principles. By focusing on what makes a brand compelling and ensuring every part of your marketing aligns with that vision, this book could help turn your brand into the one that others are measured against.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Killer Brands Create and Market a Brand That Will Annihilate the Competition

by Frank Lane
$10.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781598691238
Authors: Frank Lane
Publisher: Adams Media
Date of Publication: 2007-04-12
Format: Paperback
Related Collections: Business, Personal Development, Economics
Related Topics: Entrepreneurship, Business
Goodreads rating: 3.93
(rated by 41 readers)

Description

In today's saturated marketplace, consumers are inundated with choices. Only the strongest brands capture attention, and only those Killer Brands beat the competition. The losers disappear from the marketplace, and market share and profits go to the victor. Branding expert Frank Lane presents the three essential principles of brand power to launch any successful product: Focus, Alignment, and Linkage. These represent a new way to create and market the Killer Brand. Focus is the compelling promise that a product is unique; Alignment is the marketing actions consistent with this promise; Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with Frank Lane and Killer Brands.
 

Dominate markets with potent, unique branding strategies.

If you're passionate about creating a brand that stands out in today's crowded marketplace, "Killer Brands" could be your playbook. Frank Lane breaks down the often-intimidating branding process into digestible, actionable principles. By focusing on what makes a brand compelling and ensuring every part of your marketing aligns with that vision, this book could help turn your brand into the one that others are measured against.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.