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International Business

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Comprehensive guide to success in global business.

If you're looking to grasp the complexities and dynamics of the business world on a global scale, "International Business" by Mike Peng could be your new guidebook. Peng's work is respected for translating scholarly research into actionable insights. Whether you're an academic, a professional aiming to expand your international business strategy, or simply a curious learner, this book provides a thorough education on what sets successful firms apart on the worldwide stage, with contemporary examples and a focus on emerging markets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

International Business

Regular price $22.90
Unit price
per
ISBN: 9781473722644
Authors: Klaus Meyer
Publisher: Cengage Learning
Date of Publication: 2016-02-25
Format: Paperback
Related Collections: Economics, Business, Sociology
Goodreads rating: 4.0
(rated by 18 readers)

Description

Mike Peng and Klaus Meyer have direct, first-hand experience of researching and teaching in Europe, Asia, and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text's comprehensive coverage is accessibly arranged around one central question and two core perspectives. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. Throughout the text, the very latest scholarly research is used to facilitate successful learning of the key concepts, in order to engage students with the historical context and recent global developments.
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Similar Reads

Comprehensive guide to success in global business.

If you're looking to grasp the complexities and dynamics of the business world on a global scale, "International Business" by Mike Peng could be your new guidebook. Peng's work is respected for translating scholarly research into actionable insights. Whether you're an academic, a professional aiming to expand your international business strategy, or simply a curious learner, this book provides a thorough education on what sets successful firms apart on the worldwide stage, with contemporary examples and a focus on emerging markets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.