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Igniting the Brand : Strategies That Have Shot Brands to Success

by Jonathan Cahill
$4.90 Now $3.90 Save 20%
Compare to estimated retail price: S$23.12  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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Igniting the Brand : Strategies That Have Shot Brands to Success - Thryft
Igniting the Brand : Strategies That Have Shot Brands to Success - Thryft

Success through Marketing: Lessons from the Experts

"Igniting the Brand" provides insightful and well-researched strategies that have successfully catapulted brands to success over the past 25 years. This book presents the Advertising Effectiveness Awards winners who have demonstrated a clear link between their marketing strategy and product/service success, revealing key lessons and inspirations. A must-read for anyone in the marketing industry seeking to boost their brand's impact.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Igniting the Brand : Strategies That Have Shot Brands to Success

by Jonathan Cahill
$4.90 Now $3.90 Save 20%
Compare to estimated retail price: S$23.12  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9781904879091
Authors: Jonathan Cahill
Publisher: Marshall Cavendish Books Ltd
Date of Publication: 2008-01-01
Format: Paperback
Related Collections: Personal Development, Business
Related Topics: Leadership, Business, Inspirational, Entrepreneurship
Goodreads rating: 3.33
(rated by 3 readers)

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Description

Based on the Advertising Effectiveness Awards, which is the broadest and most respected awards organization in the advertising world, this book provides the key lessons and inspirations derived from the top marketing campaigns and strategies of the past 25 years. The Advertising Effectiveness Awards requires its winners to demonstrate a clear causal link between the marketing strategy, together with its articulation in advertising, and ultimately success of the product/service in the marketplace. Therefore, there is no other source of such rigor.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Igniting the Brand : Strategies That Have Shot Brands to Success - Thryft
Igniting the Brand : Strategies That Have Shot Brands to Success
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$4.90 Now $3.90
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Success through Marketing: Lessons from the Experts

"Igniting the Brand" provides insightful and well-researched strategies that have successfully catapulted brands to success over the past 25 years. This book presents the Advertising Effectiveness Awards winners who have demonstrated a clear link between their marketing strategy and product/service success, revealing key lessons and inspirations. A must-read for anyone in the marketing industry seeking to boost their brand's impact.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.