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Handbook of Strategic Public Relations and Integrated Communications

by Clarke L. Caywood
$8.90
Handbook of Strategic Public Relations and Integrated Communications
Handbook of Strategic Public Relations and Integrated Communications

Definitive guide to complex modern PR techniques.

If you're navigating the intricate waters of public relations and integrated communications, 'Handbook Of Strategic Public Relations And Integrated Communications' could be your beacon. It's a comprehensive collection of insights and strategies from top experts in the field, merging the creative with the analytical to help you maintain a proactive edge in a media-driven world. Whether you're a seasoned professional or new to the scene, this book might just become your go-to reference.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Handbook of Strategic Public Relations and Integrated Communications

by Clarke L. Caywood
$8.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780070593916
Authors: Clarke L. Caywood
Format: Paperback
Related Collections: Business
Related Topics: Communication
Goodreads rating: 3.78
(rated by 65 readers)

Description

Now for the first time, you have the singular resource to turn to for all the current issues and topics in public relations and communications. The experts in the field combine their professional experience with intellectual knowledge to bring you the forward thinking issues on everything from labor and consumer relations to issues management and from environmental issues in public relations to strategic writing for public relations and communications.
 

Definitive guide to complex modern PR techniques.

If you're navigating the intricate waters of public relations and integrated communications, 'Handbook Of Strategic Public Relations And Integrated Communications' could be your beacon. It's a comprehensive collection of insights and strategies from top experts in the field, merging the creative with the analytical to help you maintain a proactive edge in a media-driven world. Whether you're a seasoned professional or new to the scene, this book might just become your go-to reference.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.