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Great Ikea! A Brand for All the People
by
Elen Lewis
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Chronicles Ikea's journey to global home furnishing dominance.
If you're fascinated by how brands become household names, "Great Ikea!" is a book you should consider. It dives into the iconic Swedish company's philosophy, marketing genius, and democratic design that have made it the go-to for affordable furniture. The narrative will not only give you insights into successful branding but also inspire ideas for living simply and sustainably.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Great Ikea! A Brand for All the People
by
Elen Lewis
Regular price
$39.90
Now $29.90
Save 25%
- Unit price
- / per
Save 23%
Save 25%
Save 25%
Save 24%
ISBN: 9781905736164
Authors:
Elen Lewis
Publisher: Marshall Cavendish Books Ltd
Date of Publication: 2008-01-01
Format: Paperback
Goodreads rating: 3.57
(rated by 49 readers)
Description
IKEA designs dominate homes around the world. It has made design affordable and attainable to the masses. All brands dream of reaching such an integral and accepted place in society and of being indelibly written into people's lifestyles. Unlike the majority of the top international brands, IKEA is not American-owned. This book - now updated and revised - tells the story of IKEA and the magic behind its brand. Elen Lewis examines IKEA language and Swedish provenance as a branding technique; how this non-American brand spread so rapidly across the globe; and how it has become a force for social change. It is rare for a brand to have such an impact on society. Many brands think they do, but they don't. Through its clever branding and product innovation, IKEA has persuaded us that fashion is no longer about what you wear, but how your home is decorated.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
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Chronicles Ikea's journey to global home furnishing dominance.
If you're fascinated by how brands become household names, "Great Ikea!" is a book you should consider. It dives into the iconic Swedish company's philosophy, marketing genius, and democratic design that have made it the go-to for affordable furniture. The narrative will not only give you insights into successful branding but also inspire ideas for living simply and sustainably.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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