Digital Wars: Apple, Google, Microsoft and the Battle for the Internet

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Tech titans' epic battle for digital dominance.

If you're fascinated by the evolution of the tech industry, "Digital Wars" offers you a front-row seat to the strategic clashes between Apple, Google, and Microsoft. This book doesn't just recount history; it delves into the distinct cultures that drove these companies' successes and failures. Understanding these stories will give you insight into the very fabric of our digital lives and the corporate giants that shape it.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Digital Wars: Apple, Google, Microsoft and the Battle for the Internet

Regular price $10.32
Unit price
per
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ISBN: 9780749472030
Authors: Charles Arthur
Publisher: Kogan Page
Date of Publication: 2014-05-27
Format: Paperback
Related Collections: Business, History, Economics
Related Topics: World History, Management, Technology
Goodreads rating: 3.85
(rated by 490 readers)

Description

The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also includes a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.
 

Tech titans' epic battle for digital dominance.

If you're fascinated by the evolution of the tech industry, "Digital Wars" offers you a front-row seat to the strategic clashes between Apple, Google, and Microsoft. This book doesn't just recount history; it delves into the distinct cultures that drove these companies' successes and failures. Understanding these stories will give you insight into the very fabric of our digital lives and the corporate giants that shape it.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.