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Digital Marketing Strategy, Implementation and Practice
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Comprehensive guide to leveraging digital marketing strategies.
This book offers a blend of the latest marketing theories with real-world application, giving you insights from successful companies. If you're looking to create impactful digital strategies and want to learn from the experience of industry giants like eBay and Facebook, Dave Chaffey and Fiona Ellis-Chadwick provide practical, actionable advice that could help transform your company's online presence.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Digital Marketing Strategy, Implementation and Practice
by
Dave Chaffey
Regular price
$37.90
Now $30.90
Save 18%
Compare to estimated retail price: S$324.56
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 19%
Save 18%
Save 20%
Save 19%
ISBN: 9780273746102
Authors:
Dave Chaffey
Publisher: Pearson Education
Date of Publication: 2012-01-01
Format: Paperback
Related Collections:
Business
Goodreads rating: 4.11
(rated by 194 readers)
Description
Now in its sixth edition, Digital Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Comprehensive guide to leveraging digital marketing strategies.
This book offers a blend of the latest marketing theories with real-world application, giving you insights from successful companies. If you're looking to create impactful digital strategies and want to learn from the experience of industry giants like eBay and Facebook, Dave Chaffey and Fiona Ellis-Chadwick provide practical, actionable advice that could help transform your company's online presence.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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