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Creative Art Marketing

by Catherine O'Sullivan, Terry O'Sullivan, Liz Hill
$37.90
Creative Art Marketing
Creative Art Marketing

Navigate marketing in the creative arts landscape.

If you're navigating the complex world of marketing within the arts sector, "Creative Art Marketing" is an invaluable resource. It not only furnishes you with practical strategies and insights tailored to the unique needs of visual and performing arts organizations but also situates these practices in the broader context of societal influences and trends. The inclusion of real-life case studies bridges theory with application, offering a clear picture of marketing success in the arts.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Creative Art Marketing

by Catherine O'Sullivan, Terry O'Sullivan, Liz Hill
$37.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780750622370
Authors: Catherine O'Sullivan, Terry O'Sullivan, Liz Hill
Publisher: Butterworth-Heinemann
Date of Publication: 1995-11-23
Format: Paperback
Related Collections: Business, Art
Related Topics: Crafts, Management, Design, Art and Photography
Goodreads rating: 3.27
(rated by 26 readers)

Description

'Creative Arts Marketing' is a practical introduction to the wide range of marketing principles and practices used by those marketing the performing and visual arts. It also looks at the bigger picture. The political, sociological, and economic factors which affect people working in the arts are examined, enabling readers to consider the function of marketing from a more strategic standpoint. Thus, the book integrates the principles of marketing theory with the realities of working in an arts organization. 'Creative Arts Marketing' includes numerous examples and case studies showing how different marketing techniques have worked for a diverse range of arts organizations. It will be invaluable both to students on arts management courses as well as arts managers, marketers, and administrators looking for practical guidance on how to market their organizations most effectively. Integrates the principles of marketing theory with the realities of working in an arts organization. Includes case studies and examples from community, visual, and amateur arts.
 

Navigate marketing in the creative arts landscape.

If you're navigating the complex world of marketing within the arts sector, "Creative Art Marketing" is an invaluable resource. It not only furnishes you with practical strategies and insights tailored to the unique needs of visual and performing arts organizations but also situates these practices in the broader context of societal influences and trends. The inclusion of real-life case studies bridges theory with application, offering a clear picture of marketing success in the arts.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.