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Clicking : 17 Trends That Drive Your Business--and Your Life

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Futuristic business insights in Clicking by Faith Popcorn.

Clicking is an essential read for anyone interested in understanding future consumer behavior trends. Faith Popcorn, the highly regarded trends forecaster, provides insightful narratives and examples of how individuals and businesses can take advantage of the latest trends. With updated content in this revised edition, the book promises to offer readers more valuable insights into future trends.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Clicking : 17 Trends That Drive Your Business--and Your Life

Regular price $11.26 Now $7.88 Save 30% more
Unit price
per
ISBN: 9780887308574
Estimated First-hand Retail Price: $24.79
Publisher: Harper Business
Date of Publication: 1998-01-06
Format: Paperback
Related Collections: Economics, Business, Personal Development
Goodreads rating: 3.71
(rated by 115 readers)

Description

Faith Popcorn has been called "America's most highly regarded trends forecaster" ( Newsday ). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and Clicking, which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the New York Times and USA Today to the Chicago Tribune and Business Week. Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. Clicking is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or "clicked," this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future.
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Futuristic business insights in Clicking by Faith Popcorn.

Clicking is an essential read for anyone interested in understanding future consumer behavior trends. Faith Popcorn, the highly regarded trends forecaster, provides insightful narratives and examples of how individuals and businesses can take advantage of the latest trends. With updated content in this revised edition, the book promises to offer readers more valuable insights into future trends.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.