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Just Arrived

Brands: The New Wealth Creators

by Susannah Hart, John M. Murphy
$36.90
Brands: The New Wealth Creators
Brands: The New Wealth Creators

Unveiling the power of branding in business.

Branding can seem like an elusive concept, but "Brands: The New Wealth Creators" demystifies it beautifully. If you've ever wondered why some companies flourish and embed themselves in our lives while others flounder, this book dives deep into that 'why.' It's an essential read for those intrigued by the invisible force that turns businesses into household names and sustains them through ever-shifting markets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Brands: The New Wealth Creators

by Susannah Hart, John M. Murphy
$36.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780333659090
Authors: Susannah Hart, John M. Murphy
Publisher: Palgrave Macmillan
Date of Publication: 1997-11-14
Format: Paperback
Related Collections: Business
Related Topics: Management
Goodreads rating: 0.0
(rated by 0 readers)

Description

Branding is one of the most exciting subjects today; business people worldwide are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in traditional packaged goods markets; the techniques of good branding are equally vital in business-to-business and utilities sectors, and are increasingly applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores topics such as brand valuation and brand licensing, as well as the growing importance of the corporate brand. This book is a must for anyone with an interest in brands.
 

Unveiling the power of branding in business.

Branding can seem like an elusive concept, but "Brands: The New Wealth Creators" demystifies it beautifully. If you've ever wondered why some companies flourish and embed themselves in our lives while others flounder, this book dives deep into that 'why.' It's an essential read for those intrigued by the invisible force that turns businesses into household names and sustains them through ever-shifting markets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.