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Asian Branding: A Great Way to Fly

by Ian Batey
$21.90
Asian Branding: A Great Way to Fly
Asian Branding: A Great Way to Fly

Asia's brand evolution and strategic marketing insights.

Thinking of expanding your brand's horizon towards Asia? "Asian Branding: A Great Way to Fly" could be your companion in understanding the nuances of Asian markets and the strategies that transformed local brands into global icons. Ian Batey, with his rich experience, has distilled decades of branding wisdom into this book, making it an informative read for marketers and brand strategists seeking inspiration from Asia's success stories.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Asian Branding: A Great Way to Fly

by Ian Batey
$21.90
ISBN: 9780130664662
Authors: Ian Batey
Publisher: Prentice Hall
Date of Publication: 2002-04-28
Format: Paperback
Related Collections: Personal Development, Business
Related Topics: Communication, Personal Development, Business
Goodreads rating: 2.92
(rated by 12 readers)

Description

Unique features of Asian branding are explored as Batey seeks a stable of at least twenty new Asian global power brands in a series of challenging country-by-country profiles. He investigates a diverse range of products and commodities in Asia, analyzing their present strengths and weaknesses while exploring how they can become global power brands by 2020. His views will make this book truly controversial as Batey critiques some Asian marketers, while others will find his words inspiring and insightful. For the first time ever, the real inside story behind the development of the Singapore Girl campaign and the daring decisions made by the fledgling airline as it took on the giant airlines of the early 1970s is revealed. This will be a must-read chapter for every marketing executive and advertising agency account handler, demonstrating the success of unconventional, breakthrough strategic advertising. Batey also provides a report card on the Asian advertising industry, discussing its achievements and failures. He is uniquely qualified to write this analysis, which will be widely quoted by the Asian trade press. For every Asian brand builder stuck for a strategy, Batey offers proven guidelines on how to build a global brand from the ground up, and for overseas-based brand builders looking at Asia from a distance, he brings them up to speed on the volatile Asian branding game.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Asia's brand evolution and strategic marketing insights.

Thinking of expanding your brand's horizon towards Asia? "Asian Branding: A Great Way to Fly" could be your companion in understanding the nuances of Asian markets and the strategies that transformed local brands into global icons. Ian Batey, with his rich experience, has distilled decades of branding wisdom into this book, making it an informative read for marketers and brand strategists seeking inspiration from Asia's success stories.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.