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Affected: Emotionally Engaging Customers in the Digital Age

by Cara Wrigley, Karla Straker
$3.90
Affected: Emotionally Engaging Customers in the Digital Age
Affected: Emotionally Engaging Customers in the Digital Age
Affected: Emotionally Engaging Customers in the Digital Age

Digital customer connections through emotional engagement.

If you're grappling with the invisible barrier between your brand and your customers in the digital realm, 'Affected' could be a tactical asset for you. It's rich with strategies and personal insights that could help bridge the gap between impersonal digital interactions and meaningful customer relationships. The background of strong case studies makes it practical and relatable, allowing you to apply the given knowledge to your specific scenario effectively.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Affected: Emotionally Engaging Customers in the Digital Age

by Cara Wrigley, Karla Straker
$3.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780730357018
Authors: Cara Wrigley, Karla Straker
Publisher: Wiley
Date of Publication: 2019-02-19
Format: Paperback
Related Collections: Business
Related Topics: Communication, Entrepreneurship, Technology
Goodreads rating: 3.64
(rated by 11 readers)

Description

How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach―one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers a multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs. Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected, you’ll find the tools and techniques you need to find your customers where they are.
 

Digital customer connections through emotional engagement.

If you're grappling with the invisible barrier between your brand and your customers in the digital realm, 'Affected' could be a tactical asset for you. It's rich with strategies and personal insights that could help bridge the gap between impersonal digital interactions and meaningful customer relationships. The background of strong case studies makes it practical and relatable, allowing you to apply the given knowledge to your specific scenario effectively.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.